3.how can company build and manage its product mix and product lines
5.how can companies use packaging, labelling, warranties,and gurantiees as marketing tools
4.how can companies combine their product to create strong co brands
1.what are the characteristics of products and how do marketers classify product
2.how can companies differenciate products
Be creative
Advertising's new medium human experience
Goodyear the aquatred launch
Body language
