How can companies attract and retain the right customers and cultivate strong customer relationships...
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Transcript of How can companies attract and retain the right customers and cultivate strong customer relationships...
How Can Companies Attract And Retain Right Customers,
And Cultivate Strong Customer Relationships ?
Aim to build stronglong term relationships
Enact ‘Precision Marketing’ to build
strong long term relationships
Customer Relationship Management is essential !
Manage detailed information about
individual customers and all customer
‘touch points’ to maximize loyalty !
Personalizing Marketing
Make sure the Brand and its Marketing are as relevant as possible
Social Media is a powerful tool in Relationship Marketing
Adopt Permission Marketing
Adopt Permission Marketing
Selling to people who actually want to hear
from you is more effective than interrupting
strangers who don’t !
Embrace One-to-One Marketing
Embrace One-to-One Marketing
Aston Martin engages in one-to-one marketing with a
select group of customers :)
Customer Empowerment
Customer Empowerment
The Customer is the King !
Customer Reviews and Recommendations
Customer Reviews and Recommendations
it works :)
Attracting and Retaining Customers
Reduce Defection
Understand Retention Dynamics
Manage Customer Base
Build Loyalty
Create Institutional Ties
Ensure Win-Backs
It's our job every day to make every
important aspect of the customer experience a little bit better :)
Slides by : Priyanjit Biswas