How can companies attract and retain the right customer and cultivate strong relationships
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How can companies attract customers and cultivate strong relationships?
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Transcript of How can companies attract and retain the right customer and cultivate strong relationships
How can companies attract customers and cultivate strong relationships?
Build long-term relationships
Customer Relationship Management
Carefully manage the customer touch points
Use Social Media
Permission Marketing
Customer Empowerment
Customer Reviews andRecommendations
Imp decision factor is recommendations from consumers
How to attract and retain customers?
Reduce customer Defection
Keep the customer churn low
Understanding the Retention dynamics
Satisfied customers are company’s customer relationship capital.
Manage your customer base
Build loyalty
Create Tie-ups
Win-backs
It’s easier to reattract Ex-customers
These slides were Created by V.Sushmitha Reddy, IIITD&M Kancheepuram, during an internship by prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
