How big things happen

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Transcript of How big things happen

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

How to makebig things happenwith small teams

Jason Fried, 37signals

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Reducing mass

Making things manageable

Lowering cost of change

Managing debt

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Small has big advantages

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

The customer is closer

Less distortionLess middle/muddleEveryone on the front lineChange is easier

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

The right people

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Passionate and happyWell roundedQuick learnerGood writerTrustworthy

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Ill take someone happy and average over a guru who is disgruntled and frustrated.

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Act your size

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Less formalitiesLess massLess fear

More flexibilityMore changeMore freedom

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Embrace constraints

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Less people, more powerLess money, more valueLess resources, better useLess time, better time

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Build half a productnot a half-ass product

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Say no by defaultListen to the productIgnore details early onImprove what you haveDecisions are temporary

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Build Less Software

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Lower cost of changeLess room for errorLess support requiredEncourage human solutions

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Give people just enough to solve their own problems their own way.

Then get out of their way.

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Get Real, start with the UI

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Theres nothing functional about a functional spec.

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Start designingStart prototypingStart experiencingStart changing

Rinse and repeat

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Make most decisions JIT

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

ScalabilityAdmin interfacesBasecamp billing example

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Make decisions when you have real information.

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Next most important thing

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Is this it?If not, what is?Are we doing it?If not, why not?

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Celebrate small victories

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

IterateCelebrateIterateCelebrateIterateCelebrate

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Feel the hurt

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Builders support itChefs become waitersShared annoyance

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Publicity amplifiers

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Feature foodPromote through education30-day major upgradeTransparency = TrustBloggle

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Reducing mass

Making things manageable

Lowering cost of change

Managing debt

Presentation Copyright 2005 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com

Any questions?

[email protected]

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