How Barclays made the business case for accessibility - webinar notes
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
How Barclays Made the Business Case for Accessibility
AbilityNet Webinar
21 October 2014
With Paul Smyth, Barclays
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Welcome
Paul Smyth
BarclaysMark Walker AbilityNet
Robin Christopherson AbilityNet
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars 3
How Barclays made the business case for accessibility
Our accessibility story so far
Why is accessibility important to us?
• The commercial benefit
• The right thing to do
• Legal requirements
Organising for success
Benefits/Proof Points
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
• Workplace Assessment Service
• Free IT Support for Disabled People
• My Computer My Way
• Accessibility Services
AbilityNetAdapting Technology. Changing Lives.
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Signposting
Barclays Accessibility Story
Paul Smyth, Head of IT Accessibility
21st October 2014
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Our accessibility journey so far…
98% Physical Accessibility
Ambition to become the
most accessible
bank
Think a little
differently
Partner with the right experts
Living in our customer’s
world event
Create Accessible Services
Awareness &
Engagement
Continuous innovation
Embedding into our
DNA
Charter commitment &
dedicated resource
External Commitment
Talking ATMS
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Why is accessibility important to us?
Commercial Benefit
~ £500bn Market Value
Differentiator for
Barclays
“This isn’t CSR… it’s fundamental to our business model”
“This isn’t CSR… it’s fundamental to our business model”
Ashok VaswaniCEO Personal & Corporate Banking
Improved experience
for all
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Why is accessibility important to us?
The right thing to do
Helping people achieve their ambitions - in the right wayHelping people achieve their ambitions - in the right way
Barclays Purpose
Increased customer advocacy
Our Purpose
and Values
Moral and
Social Imperati
ve
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Why is accessibility important to us?
Legal Requirement
“It is unlawful for service providers to treat someone less favorably because of a disability”
“It is unlawful for service providers to treat someone less favorably because of a disability”
Equality and Human Rights Commission
Legal, Financial,
Reputational costs
Equality Laws
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Organising for success…
1. Strategic focus
2. A public declaration / statement of intent
3. Listen, learn and act on feedback
4. Leverage external experts and internal colleagues
5. Embed into processes and standards
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Benefits / Proof Points
1. High visibility debit cards
2. Secure Instant Messaging
3. Voice biometrics for telephony
Relay operator
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Questions
Next AbilityNet webinars
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Contact Us
+44 (0) 1926 465 247 @abilitynet
Next AbilityNet webinars
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