How Avis Budget Uses Magnolia to Create Greater Operational Efficiency
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Transcript of How Avis Budget Uses Magnolia to Create Greater Operational Efficiency
Working Smarter with Magnolia at Avis Budget
Leon Koutsovasilis Director, Xaeus Blue
BIO!Co-founder of Xaeus Blue !Digital & technology advisory and product development consultancy.!!Role: !Director and Principal Consultant!
Clientele: !Global corporates, multi-nationals, start ups, VCs, private equity investment firms!Avis Budget Group EMEA – acting as digital and e-commerce consultant!
!
Focus: !Technology-enabled business change!!Digital commerce and “connected world” solutions!Agile product development!!Innovation culture & management!!
Past Roles: !Group CTO & CIO, CTO, founder of 2 tech start ups across multiple sectors!!
A FAMILY STORY!“THRILLING! EXHILARATING! !
A GRIPPING TRUE STORY IN A FAR AWAY LAND.” ! - LEON KOUTSOVASILIS, THE XB CHRONICLE.!
FADE IN…
HAILSTORM!
A brief history….
2011 Avis Budget Group (US) acquires Avis Europe
2012 Integrate Avis Europe Reduce cost Promote efficiencies
2013 -‐ 2014 Zipcar and Payless Brands revisited – Avis and Budget New Digital dawn
Content is (sUll)
Choices.
CMS
Content plaVorm
Content migration – look before you cross!
You need a plan!
Access
Workflow
Simple & clear directions
Observe. Learn.
Desktop
Tablet & Phone
Mobile App
Desktop
New Avis UK TV Advert
Watch at http://www.youtube.com/watch?v=qQlSNYMTEhE