r

KNEW

IT’S TIME TO LOOK PAST THE FLUFF

2

WHAT ARE THE WAYS THAT AI CAN HELP MARKETERS (JUST LIKE YOU)

DRIVE REAL REVENUE?

3

V

HERE ARE 4 BIG CHANGES THAT ARE

HAPPENING WITH THE INJECTION OF AI INTO

MARKETING

4

IT’S ALL ABOUT NETWORKS

1

5

MARKETING TAKES PLACE IN A COMPLEX NETWORK

NUMBER 1

6

MARKETING OPTIMIZATION MUST BE ABLE TO TAKE

ADVANTAGE OF DEVELOPMENTS IN NETWORK SCIENCE

AND AI, IN ORDER FOR MARKETERS TO KEEP UP

NUMBER 1

7

COMPETITOR

COMPETITOR

NOW, MARKETERS CAN KNOW THE MOST POWERFUL TRAFFIC SOURCES, RANKED IN ORDER, WITH THE HIGHEST PROPENSITY TO DRIVE YOUR REVENUE

EXAMPLE TAKEAWAY

NUMBER 1

8

DEEP ATTRIBUTION IS THE NAME OF THE GAME

2

9

NUMBER 2

The complexity of data sources and cross-channel marketing make statistically rigorous attribution a necessity

10

NUMBER 2

Attribution will rely on rigorous

statistical methods rather than

heuristic dashboard reporting tools

11

THE BUTTERFLY EFFECT: EVEN MINOR CHANGES IN YOUR MARKET CAN HAVE A MAJOR RIPPLE EFFECT

EXAMPLE TAKEAWAY

NUMBER 2

12

AI ENABLES MARKETERS TO ACT

LIKE INVESTORS

3

13

NUMBER 3

Spending on search and display campaigns provides risk and return

properties that are very similar to investing in the stock market

14

NUMBER 3

Marketing campaigns are like asset portfolios, which can be optimized mathematically

15

Marketers will make ‘investments’ based on sound statistical

principles and money management techniques, rather than the

current heuristics, which have been equivalent to gambling

NUMBER 3

16

DECISIONS WILL BE MADE TAKING INTO ACCOUNT EXPECTED GAINS, RATHER

THAN BLIND EXPECTATIONS

NUMBER 3

17

MAXIMIZE GAINS, AND MINIMIZE WASTE

NUMBER 3

EXAMPLE TAKEAWAY

18

GREAT AI IS SEAMLESS AND FADES INTO THE BACKGROUND

NUMBER 4

4

19

MARKETERS WILL REVIEW BY EXCEPTION

NUMBER 5

20

Marketers review and make changes to marketing campaigns based on anomalies, but

most activity is done algorithmically

NUMBER 4

21

NUMBER 4

EXAMPLE TAKEAWAY

MARKETERS AND AI WORK WORK TOGETHER TO ACHIEVE BUSINESS AND REVENUE GOALS

22

CONCLUSION

23

WHAT WILL AI DO FOR YOU?

24

AI is here to stay, save you time, maximize your results, and make

you a marketing hero

25

Marketers that embrace technology will reap exponential benefits of AI

26

Marketers who do not look to AI will quickly fade to black

27

DemandJump shows marketers where to focus their online marketing spend to drive the greatest revenue growth. We use artificial intelligence to analyze the path to purchase of consumers up to three steps before they reach a marketer’s site — or a competitors’ site. This provides an unbiased view of the greatest sources of traffic and revenue across all digital channels so marketers can decide how to invest their time and budget with purpose and precision to maximize ROI.

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