IMPLEMENT VIDEO

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Designed and Strategized By: Timothy Braswell

STRATEGY OBJECTIVE

•  Identify Magazine Video content opportunities

•  Articulate strategies to increase magazine

subscription

•  Formulate strategy to increase ad revenue

•  Identify benefits of Video content strategy for

multiplatform use

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VIDEO CONTENT BENEFITS

increase magazine

subscriptions

increases ad

revenue

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Allow content to travel and be shared through social

media

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audiences

enhances mobile device

experience

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VIDEO CONTENT

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VIDEO CONTENT OPPOPRTUNITIES 2 HEALTH AND WELLNESS

Transform the Health Section of

Hour Magazine into a weekly

webisode series. Physicians that

advertise in Hour Magazine will be

featured during the weekly

webisodes. Physicians will address

medical news, trends, care /

treatment options, procedural info

and wellness suggestions related to

their specific practice.

VIDEO CONTENT OPPORTUNITIES

2 FINANCE AND LAW Transform the Five Star

Professionals into a weekly

webisode series. Finance and Law

professionals that advertise in Hour

Magazine will be featured during

the weekly webisodes. The

professionals will provide viewers

law / finance suggestions, tips,

information, news and trends that

relate to their specific practice.

VIDEO CONTENT BENEFITS Increase Blog traffic by becoming a online resource for health and wellness information

Grow online and magazine audience by providing valued content to viewers g

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Generate additional ad Revenue from advertisers by providing video produced ad opportunity.

VIDEO CONTENT OPPORTUNITIES 2 “Cover Story Trailers”

Transform the cover stories into

multiple Video trailers. Video trailers

are effective marketing tools for

generating interests. The Video

trailers will give viewers a exclusive

behind the scenes look at the

various covers stories and overall

summary of other impactful features

of the months magazine issue.

VIDEO CONTENT BENEFITS

Spark viewer interests. Raise awareness for featured articles and Magazine

Influence viewers to purchase and subscribe to magazine by providing them with a impactful trailer

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EATS OF THE WEEK Transform the “Food and Drink” section of

magazine into video content. The video

production provides behind the scenes look

at the top 7 restaurants of the week.

Viewers have the chance to witness a

exclusive kitchen experience with the chef

as he prepares signature mouthwatering

dishes. Viewers will receive marketing

messages throughout the video content for

them to receive a free appetizers by

scanning the QR code featured in Hour

Magazine

2 VIDEO CONTENT OPPORTUNITIES

VIDEO CONTENT PUSH STRATEGY

Video content will be strategically produced to push

viewers to purchase HOUR magazine. The push

strategy is accomplished by offering rewards and

benefits inside the magazine that correspond with the

Video content.

VIDEO CONTENT PUSH STRATEGY

) Video content

pushes potential customers to

magazine Customers receive Reward for their purchase from

advertiser

# Customers purchase magazine

VIEWER REPSONSE STRATEGY

Create content that features readers reaction and

response to magazine articles

The video content feature Detroiters

view point and response to the State

of Michigan take over of Belle Isle.

Detroiters featured include: Belle Isle

committee representatives, Detroit

white / blue collar workers, young,

middle aged, elderly citizens and

Hour Magazine targeted and

prospective audiences.

RESPONSE VIDEO CONTENT EXAMPLE

Video content

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•  What do you envision for the new Belle Isle? •  What are some of the park features and recreational attributes

would you like to see maintained?

•  What are new park features and recreational attributes would you like to see developed?

•  What are the pros and cons of the State of Michigan taking over Belle Isle?

•  Will the increased law enforcement presence impede or sustain the Belle Isle experience

•  What memorable moments do you have of Belle Isle?

READER VIEWPOINTS & RESPONSE

BENEFITS OF RESPONSE CONTENT

REINFORCEMENT Reinforce Hour Magazine and

articles to audience

DIALOGUE

Create a dialogue amongst readers and prospective

audience to integrate within their social

networks

REVENUE

Response content is opportunity to offer

advertisers additional

advertisement option

INTEGRATION Integrate content

into social networks and subscribed

blogs

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MAGAZINE REINFORCEMENT Video content will be produced to feature continuous references and promotional awareness for Hour Magazine. The repetitive mentioning of Hour Magazine & its featured articles will influence viewers to purchase Hour Magazine. (

BLOG INTEGRATION The video content will be used as a indirect marketing tool. The video content will be submitted as a guest blog post onto related websites that feature Hour Magazine target audience. This provides Hour Magazine a direct connection to reach their target audience and gain new audiences.

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SOCIAL MEDIA INTEGRATION

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Individuals featured in the video content will share the content throughout their social networks. This provides brand awareness, word of mouth and advocacy for Hour magazine. The dialogue created within social media provides Hour magazine integration into larger social networks that increases the prospects of readers.

ADVERTISEMENT REVENUE Hour magazine advertisers will have the opportunity to sponsor and/or advertise

during video content segments. This offers advertisers an additional form of effective

marketing that will impact their customers. Featuring advertisement within the video

content also gives Hour magazine an additional ad revenue stream and competitive

advantage over competition

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www.domain.com Phone: +1(123) 456 78 90 | e-mail: mail@domain.com YOUR LOGO

Video enhances readers experience on mobile devices because it fully maximizes the entertaining capabilities of the readers mobile device

MOBILE DEVICE OPTIMIZATION

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Video increases ad revenue by offering advertisers an engaging & impactful marketing solution on mobile devices

Video content benefits for mobile devices

70% of mobile device users want to be entertained upon use. Video content directly caters to this growing demand.

www.domain.com Phone: +1(123) 456 78 90 | e-mail: mail@domain.com YOUR LOGO

ENGAGEMENT STRATEGIES

Create content that features readers

reaction and response to magazine articles

Include quizzes and trivia derived from

magazine articles that featured a sponsored

prize

Allow readers to become guest

journalist and report on stories that they find

relevant

Create a voting / poll system that allows readers to vote on

article topics that they find relevant to them

RESPONSE REWARDS PARTICIPATTION VOTING

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See you soon!

YOU THANK FOR WATCHING

To schedule a meeting to further discuss Video content and content marketing opportunities feel free to contact Timothy Braswell

(678) 907-7143 / timothybraswell@gmail.com