Hotel e Inbound Marketing
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Transcript of Hotel e Inbound Marketing
![Page 1: Hotel e Inbound Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042908/58ec8e341a28ab5e7b8b46bb/html5/thumbnails/1.jpg)
Martina De Nardi
HOTEL e
INBOUND MARKETING
7"(%'1"/.)+,)18(0",(9"3(%"&(),(6"11'&"(1$&)61)#'(
:'11;66+(<+&1)/+(:"(=+&0)
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Martina De Nardi
Tutto ciò che è Inbound è Web
marketing
Tutto ciò che è Web Marketing non è
detto che sia Inbound
![Page 3: Hotel e Inbound Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042908/58ec8e341a28ab5e7b8b46bb/html5/thumbnails/3.jpg)
Martina De Nardi
IERI:
Stimolo
esterno
Prima
verità
Seconda
verità
>22+4)/)?(
%$33,)#)18>/(@4"/.)+(A)+44)
:$&+/1"(,+((
B+#+/.+
OGGI:
Stimolo
esterno
Prima
veritàSeconda
verità
>22+4)/)?(
%$33,)#)18>/(@4"/.)+(A)+44)
:$&+/1"(,+((
B+#+/.+
Momento
Zero
C,'4?(6'#)+,(2"0)+?(
(&"#"/6)'/)
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Inbound vs Outbound
Attrarre Interrompere
Vendere un’esperienza Vendere un prodotto
Cervello Soldi
Fidelizzare Sperare nel suo ritorno
Rendimento sul lungo
termineRendimento sul breve
termine
Martina De Nardi
![Page 5: Hotel e Inbound Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042908/58ec8e341a28ab5e7b8b46bb/html5/thumbnails/5.jpg)
L’Italia partecipa alla torta digitale
europea solo per il 3%, mentre il
60% è gestito da Germania, Francia
e Inghilterra
Martina De Nardi
INBOUND VS OUTBOUND
![Page 6: Hotel e Inbound Marketing](https://reader034.fdocuments.us/reader034/viewer/2022042908/58ec8e341a28ab5e7b8b46bb/html5/thumbnails/6.jpg)
Il cliente è il re, ed è molto selettivo
Martina De Nardi
IL CAMBIAMENTO
❖(7DEFG(0",,"(&)#""(0)(B)+44)'(B"/4'/'(-+11"(0+)(
2'1'&)(0)(&)#"&#+;(
❖(H)I(0",,DEJG(0"4,)($1"/1)(6#",4'/'($/(B)+44)'(+/#5"(
)/(3+6"(+,,"(&"#"/6)'/);
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Martina De Nardi
INBOUND METHODOLOGY
ATTRAI CONVERTI VENDI DELIZIA
K#'/'6#)$1' A)6)1+1'&" L'/1+11'M7"+0 L,)"/1" H&'2'1'&"
K)1'(9"3?(KNO?((
6'#)+,(2"0)+?(3,'47+/0)/4(H+4"6?(LP@?((
-'&2(0)(#'/1+11'
N2+),M="96,"11"&?(
'--"&1"("##;;
K'#)+,(<"0)+?(
="96,"11"&
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• GET FOUND
• CONVERT
• ANALYZE
Martina De Nardi
THE SALES FUNNEL
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In questa fase l’obiettivo non è vendere
Martina De Nardi
GET FOUND
K>PO(QNC C7OR
KPO!SPN77>=RKOL>@7(<N:>@
Funzionale e responsive
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Martina De Nardi
CONVERT
KNO TKN!(NUHN!>N=LN
7@=:>=R(H@RNVO!<(N(LP@
Il tuo sito deve essere in linea con le ricerche dell’utente
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Martina De Nardi
ANALYZE
@=@7SP>LK !NLN=K>O=>
>=K>RWPK=NQK7NPPN!
Ti servono gli strumenti giusti per monitorare e
“aggiustare” il tiro
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Martina De Nardi
Caso studio 1: viaggio a Venezia
H"/6)"&)(0",(B)+44)+1'&" V$//",(0)(B"/0)1+ L+,,(P'(@#1)'/
X:)#'/'(#5"(A"/".)+(6)+(
$/+(3",,+(#)118YZ
XA'4,)'(B)6)1+&"(A"/".)+(
%&)2+('(%')YZ
XO[?(5'(0"#)6'(0)(+/0+&#)?(#'6+(
%'66'(B"0"&"()/(F(4)'&/)\Z
XH"&-"11'?(](),(2'2"/1'(0)(
%&"/'1+&"YZ
XA"/".)+(](0+BB"&'(
)/#+/1"B',"Z
X:"B'(+66',$1+2"/1"(
#'/0)B)0"&"(1$11'YZ
L'/6+%"B',"..+
L'/6)0"&+.)'/"
H)+/)-)#+.)'/"
H&"/'1+.)'/"
N6%"&)"/.+
K'#)+,(65+&)/4
A)0"'(0)(A"/".)+?(6)1'(9"3?(
#+/+,)(6'#)+,(5'1",(
>6#&).)'/"(="96,"11"&?(
&)#5)"61+()/-'?(6'#)+,(,)["
K#+&)#+($/+(4$)0+(%"&(%)+/)-)#+&"(
),(1$'(B)+44)'(+(A"/".)+
:+,(6)1'('()/0)&)..+/0','(+0(
$/(3''[)/4('/,)/"
K#+&)#+(,+(/'61&+(4$)0+(0)(
B)+44)'Y
L'/0)B)0)(6$)(6'#)+,("(,+6#)+(
$/+(&"#"/6)'/"
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Martina De Nardi
DELIZIARE IL CLIENTE
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DELIZIARE IL CLIENTE
Tutto parte dallo Staff!
Martina De Nardi
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Martina De Nardi
GRAZIE!
Martina De Nardi