Hospitality management
Transcript of Hospitality management
Welcome
Group profile
SL Name ID NO.
1 Mizanur Rahman 009
2 Abdullah All Masum 023
3 Mt. Irin Sultana 036
4 Salma Nasrin 057
Topic
Hospitality Management
Hospitality industry consists of broad category of fields
includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry
depends on the availability of leisure time and disposable income
Bangladesh is one of the emerging
economies in the world
attracts thousands of
foreign tourists, especially the businessmen
and ready-made garment buyers
34 per cent growth in the
first half of the last calendar
year
hotels in Dhaka earned nearly
Tk 1.20 billion in January-June
period
Hospitality sector Name of IndustryAccommodation Radisson Water Garden
Transportation GMG Airline
Tour Operator The Guide Tours Ltd
NTO Bangladesh Parjatan Corporation(BPC)
Food & Beverage Sublime Restaurant
Entertainment Star Cineplex
Recreation & Activities Fantasy Kingdom
Some active hospitality industries in Bangladesh are……….
The leading hotel now
Stand on seven acres land
Earn the largest amount of profit
Radisson earned Tk 292.45 millions in first half of 2010
Occupancy rate 88.22 per cent during January-June of 2010
FeaturesHealth club
Ballroom(s)
Bar/lounge
Gift shops or newsstand
Restaurant(s)
Swimming pool – outdoor
Sauna
Spa
Valet parking
Bangladesh's largest and oldest private
airline
operating domestic, regional, and
international services
currently operating services to different
destinations
India
Pakistan
Nepal
Thailand
Malaysia
Saudi Arabia
United Arab Amirats
Bangladesh
It’s operating in different countries…..
A modern and elegant restaurant
Located in Radisson Water Garden Hotel
Offer fresh, tasty, inventive and wholesome cuisine
Offer wide variety of menus
Menu include food from Bangladesh
Visitors, outside the hotel, can also come to enjoy the recipes
The most experienced and
well-equipped tour operator in
Bangladesh.
The company provides • detailed and up to
date travel information
• tailor-made itineraries
• reliable logistical services
• multi-lingual guides
• transport & accommodation facilities
The Guide Tours Ltd
• The first and only international standard multiplex cinema theatre
• The Cineplex hosts arrays of modern features• Digital Cinema Sound • Dolby Digital • DTS Sound system• State of the Art Projection • automation, and comfortable seating arrangement
• Fantasy Kingdom brings a little bit of Disneyland to Bangladesh
• the most spectacular amusement parks in the country • Its feature include,
» The Santa Maria Viking Ship» Giant Plume Ride, » bumper cars, » Ferris Wheel,» giant dinosaur park» the Rollercoaster
The only National Tourism Organization of the country.
• operating the function of the corporation to promote and develop tourism• promoting tourism• organizing reception and information facilities • creating tourism awareness among the people• publishing tourism publications
Work under the Ministry of Civil Aviation & Tourism of Bangladesh
The purposes are,
Irin sultana
ID NO:036
Management System
The most important mechanism to direct and control
Effective management give direction by setting goals.
Negotiate with individuals when there is conflict.
Different hospitality industry use their specific management system.
Management system cont…..
Management system
Acceptability
Data systemFeedback
Recognition
Training
Marketing function
Marketing function
Strategic positioning
Positioning is mainly obtained by information feeds, which help to position an establishment.
The main forms of positioning are……
•Interior design layout•The recommendations•Publicity•Advertising•The physical presence of the place•Brochures•The attitudes and experience of the staff•The prices and value offered•The ambience•The name, slogan, symbol and logo
The steps in strategic positioning are as follows…….
Target the customer mix you want
Find out what they expect
Decide if planners have the resources to profitably satisfy what the customers expect.
Cont…..
Decide on the key DAB which will give the
organization an SCA
Develop the services and products / facilities to meet the markets
requirement
Develop a staff
commitment to the
positioning of the
organization
Build and sustain the strategic position
with fact
Salma nasrin
ID NO:057
Pricing Strategy
Price helps to determine customer mix.
The rack rate is the regular published room rate
Rack rate is based on a formula; Operating costs + capital recovery + profit /forecasted
number of rooms = PRICE.
Some of the pricing strategies are…..Pricing Strategy
Target profit
Perceived Value Pricing (PVP)
Going rate
Price ranging
Value-added pricing
Price skimming
Penetration pricing
Target profit
Target profit pricing is the amount of net operating income or profit that management desires to achieve at the end of a business period
Perceived Value Pricing (PVP)
PVP is an open line pricing technique where
respondents estimate the price of a new product
compared to those who are already in the market. This method can be used
with concepts or real products.
Going rate
Going rate is the current percentage rate of a commission, discount, or interest with the competition. This rate is based on averaging, keeping pace with the competition.
Price ranging
Price ranging is the lowest and highest prices that a given security reaches over a specified period. It is setting a high
price for the best suites or rooms ranging down to the cheapest rooms, with each drop in price representing a
consequent drop in size views, facilities and extras
Value-added pricing
Value-added pricing is a pricing strategy that attaches value-added features and services to differentiate a market
offering and support higher prices, rather than cutting prices to match competitors.
Price skimming
Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers
the price over time. It is a temporal version of price discrimination/yield management.
Penetration pricing
Penetration pricing is the pricing technique of setting a
relatively low initial entry price, often lower than the eventual market price, to
attract new customers
The strategy works on the expectation that customers will switch to the new brand because of the lower price
Abdullah All Masum
ID NO:23
Marketing Control
Marketing control is the process of monitoring the proposed plans as
they proceed and adjusting where
necessary.
The objectives of marketing control are following:
To make easier involvement in marketing mix by each staff to perform
effectively and efficiently.
To measure the performance of each element of the marketing mix and take
the appropriate action.
To have an efficient
marketing information system with regular and
accurate reporting and a strict timetable.
To have a friendly
environment for both
customers and
employees.
To offer praise and
reward good
performances
Management control
Management control can be defined as the process oriented to verify the advancement status of the planned objectives and the efficacy and efficiency of the organization through the analysis of the resources, costs and proceeds.
The main control approaches are given below…….
Management Control
Market control Profitability control Strategic control Product control
Marketing director/manager
responsible for fulfilling all the
marketing functions to
achieve
sales objective
s
Usually marketing manager reports to
the managing director
personnel work under the supervision of marketing director are…….
Marketing Director
Sales direct
or
Operations
manager
Sales promoti
ons manager
Direct mail
manager
Telemarketing
manager
Product line
manager
Thank you