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Crisis Management labPanteion University

Advertising & Public Relations LAB

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Total articles (16 January-24 March) :273

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Total articles (16 January-24 March) :273

• informative

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Total articles (16 January-24 March) :273

• informative

• analytical

“How the horsemeat scandal unfolded – timeline”Press Association

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Total articles (16 January-24 March) :273

• informative

• analytical

• documented (datas, opinions, quotes)

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“Horsemeat scandal: the essential guide”Felicity Lawrence

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Total articles (16 January-24 March) :273

• informative

• analytical

• documented (datas, opinions, quotes)

• short news 3/26/13

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• not critical

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• not critical

• humor

“Horse? No problem. Just don't take us for a ride” Lucy Mangan

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• not critical

• humor

• reassuring for the society of England

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• not critical

• humor

• reassuring for the society of England

• self sarcastic, ironic

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•

Martin Rowson3/26/13

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• not critical

• humor

• reassuring for the society of England

• self sarcastic, ironic

• well disposed3/26/13

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• Vs

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• Vs Nestle & Findus

• Vs

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• Vs Nestle & Findus

• Vs Poland

• often refers to EU – as it is the major horsemeat trading partner to UK & Ireland

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• Vs Nestle & Findus

• Vs Poland

• often refers to EU – as it is the major horsemeat trading partner to UK & Ireland

• support

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• Cameron’s opinion

POSITIVE & NEGATIVE REMARKS

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James Meikleis a special correspondent for the Guardian

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• Total articles ( 19 January-25 March) : 197

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• Total articles ( 19 January-25 March) : 197

• informative

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• Total articles ( 19 January-25 March) : 197

• informative

• emotional ( adjectives, parallelism, metaphors)

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• Total articles ( 19 January-25 March) : 197

• informative

• emotional ( adjectives, parallelism, metaphors)

• not humor

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• caustic

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• caustic

• critical

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• caustic

• critical

• political orientation

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• caustic

• critical

• political orientation

• blames Romania

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• Plenty of statements

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• Plenty of statements

from politicians

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• Plenty of statements

from politicians

from members of food business

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• Plenty of statements

from politicians

from members of food business

from unionists and consortiums

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• Paterson used words as

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• Paterson used words as

trust

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• Paterson used words as

trust engagement

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• Paterson used words as

trust engagementresponsibility

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• Paterson used words as

trust engagement responsibility commitment

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• Paterson used words as

trust engagement responsibilitycommitment confidence

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• Blame on Spanghero

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• Blame on Spanghero

by French government

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• Blame on Spanghero

by French government by British government

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• Blame on Spanghero

by French government by British governmentby FSA officials’ inquiries

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• Rare statements from Spanghero

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It’s a conspiracy

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Statics and poll results

• About the influence in the market

“Meanwhile, 31% of 2,002 adults questioned for a survey for two Sunday newspapers said they had stopped eating ready-meals as a result of the scandal.”

• About the effectiveness of political measures

“The survey, carried out on 13 and 14 February, also found 44% agreed with the statement "the government has responded well to the findings of horsemeat in ready meals" with 30% disagreeing”

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ARTICLES anonymous

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THANK YOU FOR YOUR TIME

Alexou Mirella

Alevropoulou Alexia

Dimitrakopoulou Aikaterini

Papantonopoulos Giannis

Pappa Stella

Mania Xenou, Instructor, CEO at Reliant CommunicationsBetty Tsakarestou, Assistant Professor, Head of Adv. & PR Lab