Honda Cars Project Report 2

8/10/2019 Honda Cars Project Report 2

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roject Report on

SUBMITTED TO: SUBMITTED BY:

MR. RAJIT VERMA MEGHA DASS-28

ASSISTANT PROFESSOR ILA KAMBOJ-14

IMS DEPARTMENT


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Acknowledgement

First and foremost, we would like to express our sincere gratitude to Mr. Rajit Verma,

IMS Department, who was abundantly helpful and offered invaluable assistance, support, advice

and guidance. He inspired us greatly to work. His willingness to motivate us contributed

tremendously to my work. We also would like to thank him for showing us some example that

related to the topic of our report.

Apart from the efforts of us, we would like to gratefully acknowledge everyone who

supported us throughout our work.

Megha Dass

Ila Kamboj


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Index

TOPIC Pg No.

Introduction 4

History 4

Board of directors 5

Mission an Vision 6

Cars launched till now 7

SWOT Analysis 8

Innovative HONDA 10

Business Level Strategy 11

Competitors of HONDA 12

Comparison amongst Hatchbacks 14

Civic vs Elantra 15

Recent about Honda Cars 16

Conclusion 16


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Introduction

Honda Motor Co. has a reputation in Japan and the United States for making quality cars

at affordable prices. Honda vehicles consistently enjoy good reviews and high reliability ratings.

The Accord and Civic models consistently rank among the best-selling cars in the United States.

History

The Honda Motor Company began in 1948, but the real history goes back further.

Soinchiro Honda grew up enraptured with cars and motors, and worked as an apprentice in

Tokyo's Art Shokai motor shop in the 1920s. There, he helped the owners build a Curtiss Racer,

which won the Japan Motor Car Championship in 1924. In 1946, Honda launched the Honda

Technical Research Institute, which became the Honda Motor Company in 1948 when it began

making and selling motorcycles. Even as other motor companies began shifting towards

automobiles, Honda kept his focus on motorcycles throughout the 1950s. Honda launched his

Juno scooter as a means of competing with Italy's Vespa scooter, and sales took off. With a

sixth-place finish in the 125cc category at the Isle of Mann TT Race, Honda began to make a

mark internationally.

Soichiro Honda had always harbored international ambitions. In fact, he never aimed at

success in Japan first. Honda told friends and associates that success in Japan would come

naturally if the company ways successful around the world. He began to open locations in other

countries, including a Honda shop in Los Angeles in 1959. The first bike sold was the C100

Super Cub. The company philosophy was summed up as "good products know no international

boundaries."

The 1970s represented a major turning point for Honda. In 1973, Honda began exporting

the Civic to the United States, which would become one of the most successful family vehiclesof all time. When the energy crisis hit, the economical vehicle---which was already starting to

enjoy success---boomed. Honda began selling the Accord soon after, and began building cars in

the United States in 1982. Honda also created the high-end Acura line of vehicles to appeal to

consumers with deeper pockets than those who were buying the more practical Civics and

Accords.


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Board of Directors

Mr. Yusuf H. Shirazi

Chairman

Mr. Shirazi is a Law graduate (LLB) with BA(Hons) and JD (Diploma in Journalism)

Punjab University and AMP Harvard. He served in the Financial Services of the Central Superior

Services of Pakistan for eight years. He is the author of five books including Aid or Trade

adjudged by the Writers Guild as the best book of the year and continues to be a columnist,

particularly on economy.

Mr. Atsushi Yamazaki

President / CEO

Mr. Yamazaki is President& CEO, Honda Atlas Cars (Pakistan) Ltd. He has been

associated with Honda Motor Company Limited for over 30 years. He started his professional

career with the company in 1979.

Mr. Yukimitsu Miyagi

Director / VP Production

Mr. Miyagi has been associated with Honda Motor Company Ltd., Japan for last 33

years. He started his professional career in 1977 at Saitama Plant, Japan. He has served at

different positions in Honda Malaysia and Honda Philippines for 12 years.

Mr. Takashi Nagai

Director

Mr. Nagai has been associated with the Honda Motor Company for more than 27 years.

He is currently President & CEO, Honda Siel Cars India Ltd. and Honda Motor India (Private)

Ltd. He is also Honda Motor Company Operating Officer for South West Asia Region.


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Mr. Shigeru Yamazaki

Director

Mr. Shigeru Yamazaki has been associated with Honda Motor Company Ltd., Japan for

over 27 years. He is currently General Manager of Automobile Business Division, Asian Honda

Motor Company Ltd.,Thailand.

Mission and Vision

Mission

Maintaining a global viewpoint, Honda is dedicated to supply products of the highest

quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is to

Proceed always with ambition and youthfulness

Respect sound theory, develop fresh ideas, and make the most effective use of time

Enjoy work and encourage open communication

Strive constantly for a harmonious flow of work

Vision

Developing a philosophy built on the experience of a practical engineer, Soichiro Honda

created a corporate culture that would go on working towards his objective - nothing less than

becoming and remaining the world's best motor manufacturer - long after his own active day.

The corporate vision statement is like the founder himself, enormously practical

Quality in all jobs - learn, think, analyze, evaluate and improve

Reliable products - on time, with excellence and consistency


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Cars launched by Honda till now

Accord (1976-present)

Acty (1977-present)

Airwave (2005-present)

Ballade (1982 - present)

Brio (2011-present)

Caren (1990)

City (1981-present)

Civic (1972-present)

Civic Hybrid (2003-present)

CR-V (1996-present)

CR-Z,ahybrid electric vehicle (2011-Present)

Crosstour (2010-present)

Edix (2004-2009)

Element (2003-2011)

Elysion (2004-present)

FCX,afuel cell vehicle[1] (2008-)

Fit (2001-present)

Fit Aria (1981-present)

Freed (2008-present)

Hobio (2003-present)

Insight,ahybrid electric vehicle (2000-2006, 2009-present)

Inspire (1990-present)

Jazz/Fit (1982-present)

Legend (1985-present)

Life (1971-1974, 1997-present)

MDX (2003-present)

NSX (1990-2005, 2015)
http://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Honda_Actyhttp://en.wikipedia.org/wiki/Honda_Airwavehttp://en.wikipedia.org/wiki/Honda_Balladehttp://en.wikipedia.org/wiki/Honda_Briohttp://en.wikipedia.org/w/index.php?title=Honda_Caren&action=edit&redlink=1http://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/wiki/Honda_Civichttp://en.wikipedia.org/wiki/Honda_Civic_Hybridhttp://en.wikipedia.org/wiki/Honda_CR-Vhttp://en.wikipedia.org/wiki/Honda_CR-Zhttp://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Honda_Accord_(North_America_eighth_generation)#Accord_Crosstour_.282010-.29http://en.wikipedia.org/wiki/Honda_FR-Vhttp://en.wikipedia.org/wiki/Honda_Elementhttp://en.wikipedia.org/wiki/Honda_Elysionhttp://en.wikipedia.org/wiki/Honda_FCXhttp://en.wikipedia.org/wiki/Fuel_cellhttp://www.hondacorporate.com/fcx/http://en.wikipedia.org/wiki/Honda_Fithttp://en.wikipedia.org/wiki/Honda_Fit_Ariahttp://en.wikipedia.org/wiki/Honda_Freedhttp://en.wikipedia.org/wiki/Honda_Vamos#Vamos_.26_Vamos_Hobiohttp://en.wikipedia.org/wiki/Honda_Insighthttp://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Honda_Inspirehttp://en.wikipedia.org/wiki/Honda_Jazzhttp://en.wikipedia.org/wiki/Honda_Fithttp://en.wikipedia.org/wiki/Honda_Legendhttp://en.wikipedia.org/wiki/Honda_Lifehttp://en.wikipedia.org/wiki/Honda_MDXhttp://en.wikipedia.org/wiki/Honda_NSXhttp://en.wikipedia.org/wiki/Honda_NSXhttp://en.wikipedia.org/wiki/Honda_MDXhttp://en.wikipedia.org/wiki/Honda_Lifehttp://en.wikipedia.org/wiki/Honda_Legendhttp://en.wikipedia.org/wiki/Honda_Fithttp://en.wikipedia.org/wiki/Honda_Jazzhttp://en.wikipedia.org/wiki/Honda_Inspirehttp://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Honda_Insighthttp://en.wikipedia.org/wiki/Honda_Vamos#Vamos_.26_Vamos_Hobiohttp://en.wikipedia.org/wiki/Honda_Freedhttp://en.wikipedia.org/wiki/Honda_Fit_Ariahttp://en.wikipedia.org/wiki/Honda_Fithttp://www.hondacorporate.com/fcx/http://en.wikipedia.org/wiki/Fuel_cellhttp://en.wikipedia.org/wiki/Honda_FCXhttp://en.wikipedia.org/wiki/Honda_Elysionhttp://en.wikipedia.org/wiki/Honda_Elementhttp://en.wikipedia.org/wiki/Honda_FR-Vhttp://en.wikipedia.org/wiki/Honda_Accord_(North_America_eighth_generation)#Accord_Crosstour_.282010-.29http://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Honda_CR-Zhttp://en.wikipedia.org/wiki/Honda_CR-Vhttp://en.wikipedia.org/wiki/Honda_Civic_Hybridhttp://en.wikipedia.org/wiki/Honda_Civichttp://en.wikipedia.org/wiki/Honda_Cityhttp://en.wikipedia.org/w/index.php?title=Honda_Caren&action=edit&redlink=1http://en.wikipedia.org/wiki/Honda_Briohttp://en.wikipedia.org/wiki/Honda_Balladehttp://en.wikipedia.org/wiki/Honda_Airwavehttp://en.wikipedia.org/wiki/Honda_Actyhttp://en.wikipedia.org/wiki/Honda_Accord


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N-One (2012-present)

Odyssey (1994-present)

Pilot (2003-present)

Ridgeline (2006-present)

Shuttle (1994-present)

StepWGN (1996-present)

Stream (2000-present)

Vamos (1970-1973, 1999-present)

ZEST (2006-present)

SWOT ANALYSIS OF HONDA CARS

Strength

1. High and powerful research and development

2. Innovation

3.

Best market share leadership

4. Strong and powerful brand equity

5.

Different and unique products6. One major strength is the revolutionary engine technology with the help of which Honda

is gaining success day by day

7. Popularity is termed as one of the best strength which results in betterment for the

company

Weaknesses

1. Honda depends on North America for 85% of its profits.

2.

It can't afford a wrong move on big-volume models. Honda relies on Civic and Accord

sedans for 55% of sales.

3. The company can't count on raking in profits from gas-guzzling recreational vehicles or

luxury cars as its rivals do. Its Acura near-luxury line needs a major overhaul in the U.S.
http://en.wikipedia.org/wiki/Honda_N-Onehttp://en.wikipedia.org/wiki/Honda_Odysseyhttp://en.wikipedia.org/wiki/Honda_Pilothttp://en.wikipedia.org/wiki/Honda_Ridgelinehttp://en.wikipedia.org/w/index.php?title=Honda_Shuttle&action=edit&redlink=1http://en.wikipedia.org/wiki/Honda_StepWGNhttp://en.wikipedia.org/wiki/Honda_Streamhttp://en.wikipedia.org/wiki/Honda_Vamoshttp://en.wikipedia.org/wiki/Honda_Zesthttp://en.wikipedia.org/wiki/Honda_Zesthttp://en.wikipedia.org/wiki/Honda_Vamoshttp://en.wikipedia.org/wiki/Honda_Streamhttp://en.wikipedia.org/wiki/Honda_StepWGNhttp://en.wikipedia.org/w/index.php?title=Honda_Shuttle&action=edit&redlink=1http://en.wikipedia.org/wiki/Honda_Ridgelinehttp://en.wikipedia.org/wiki/Honda_Pilothttp://en.wikipedia.org/wiki/Honda_Odysseyhttp://en.wikipedia.org/wiki/Honda_N-One


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4. Honda is unable to spread its fixed costs for engineering, technology, and marketing over

a huge volume of vehicles.

5. It faces a long road in Europe. It has failed to make a dent in the small-car market, and it

stands for ho-hum sedans driven mostly by pensioners.

Opportunities

1. Due to increased interest from consumers into more fuel efficient and lower pollution

cars. Honda can use it's strength in high R&D to develop these kind of cars to suit

consumers needs.

2. China being a neighbor to Japan and has cost innovation advantages to be exploited in its

global strategy.

3. Emerging market is one of the best opportunity for this company.

4.

Various models are there which caters the lower segment.

5. Fuel efficiency is nowadays termed as one of the best opportunity which can results in

the best productivity for the company.

6. Alliances are the best opportunities for Honda Company.

7.

Honda can increase its production and popularity by focusing on sales and research.

Threats

1. Declining buyer consideration, an outdated inventory system and a sliding reputation

among younger car shoppers -- suggest a brand that has lost some of its mojo.

2. Two crucial products, the Civic and CR-V, are in the final year of their product cycle,

and the Accord is 18 months from a redesign.

3. Losing its appeal.


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Innovative Honda

ASIMO

With the goal of assisting people with limited mobility, Honda scientists and engineers

spent two decades developing a robot that would become ASIMO (Advanced Step in Innovative

Mobility).

Today, ASIMO is the world's most advanced humanoid robot with the ability to walk, run, climb

stairs and carry objects. ASIMO can even respond to voice commands and recognize faces. In

the future, Honda hopes that ASIMO will be able to assist people with limited mobility or

perform tasks dangerous to humans.

Hondas commitment to safety

At Honda, we believe you deserve advanced levels of safety regardless of the price or

size of the vehicle that meets your needs. We call this approach Safety for Everyone.

Through technology and innovation we are developing increased levels of protection for

everyone who enjoys Honda's products, while also making an active commitment to enhancing

safety for the drivers and occupants of other vehicles, and even pedestrians. As a leader, Honda

looks beyond industry and government requirements, and focuses on future innovation to invent

safer w ays for people to drive or ride today.

Pedestrian Safety

In keeping with the Safety for everyone commitment, it is not enough to be concerned

only with people inside our vehicles, we must consider pedestrians. In the pursuit of next-

generation safety innovations that help reduce life-threatening injuries, Honda developed the

most advanced pedestrian dummy in the world, POLAR II. With unique human-like joint

structures, instruments in POLAR II measure the level of injury in eight regions, including the

head, neck, chest, abdomen and legs to help Honda better understand the real world dynamics of

pedestrian incidents. In fact, a wide range of Honda and Acura models incorporate the latest in


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pedestrian-friendly body design, including specially designed hood structures, hood hinges, front

frame construction and breakaway wiper pivots.

Business Level Strategy of Honda Cars

Research and Development

R&D is sharpening the business advantage of Honda, together with the competition

between Honda and competitors, and they all define the business strategy of Honda. One of the

proudest things about Honda is its R&D system. With the systematic way of approaching, focus

on durability, reliability and basic performance to establish a creative and innovative technical

foundation with the wisely approach to the future, the Honda products do care about the

economical, environmental, and social issues.

The Joy of Selling

The dealership of Honda is also one of its strengths. Through creating products and

services that provide the core values that make Honda unique, the Hondas associates around the

world keep creating such inspiring experience for its customer. Honda put heartfelt endeavors

into services, responding to changing values and increasingly complicated needs of customer

worldwide. Its services focus on improving customer relations, with friendly and attentive sales,

responsive service support, thorough maintenance and repairs.

Life with a Honda

Honda began unifying its multiple dealership channels into a single Honda sales channel,

seeking to strengthen the Honda brand, enhance customer satisfaction, and help ensure lifetime

customer loyalty.

The manufacturing and distributing system of Honda are also sources for the succession

of Honda. With the global network, Hondas global strategies somehow include theglobalization

characteristic. Honda has established independent local operation around the world and pushed

local autonomy and proactive efforts to localize the needs regional with mutual understanding.


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Competitors of Honda Cars

Audi

BMW

Bugatti

Caterham

Chevrolet

Ferrari

Fiat

Force Motors

Ford

Honda

Hyundai

ICML

Jaguar

Lamborghini

Land Rover

Mahindra

Maini

Maruti

Maserati

Maybach


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Mercedes

Mini

Mitsubishi

Nissan

Porshe

Premier

Renault

Rolls Royee

San

Skoda

Ssangyong

Tata

Toyota

Volkswagen

Volvo


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Comparison among Hatchbacks

Basis Honda

BRIO

Hyundai

I 10

Maruti

A-STAR

Price 5,74,000 6,11,000 4,55,000

Mileage 18.4 16.95 16.98

Sitting capacity 5 5 5

Automatic transmission 5 speed 4 speed 4 speed

Engine 1.2l 1.2l 1l

Power of bhp 86 79 66

Nm of Torque 110 111 90

Verdict: its BRIO all the way

In terms of sheer value for money theres no beating the MarutiA-Star for being the most

affordable automatic car available. The Hyundai i10 is a good choice for those looking for a

premium automatic with space and a tall-boy design that is convenient for the city. The Honda

Brio is the best all-round car with its five-speed automatic better suited for all-round drivingin

the city or on the highway.


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Sedans: CIVIC VS ELANTRA

BASIS HONDA CIVIC HYUNDAI ELANTRA

Price 12Lakh 12Lakh

Base Engine 1.8L 1.8L

Fuel Capacity 13.2 gal 12.8 gal

A/C with Climate Control Standard Not any

Sitting Capacity 5 5

Wheels Alloy wheels Steel wheels

Civic is better

Both the cars have same price but civic is having 13.2 gal fuel capacity but ford has only

12.8 gal. With this A/C is also available with climate control and wheels are also alloy wheels

which are better than steel wheels.


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RECENT

Honda city sedan now in CNG variant; priced at 9.54 lakhs

The CNG version of the Honda City 'V grade' will be Rs 50,200 more expensive than the

comparable petrol variant which is priced at Rs 9,03,800 (ex-showroom Delhi), the company

said in a statement. Rohan BRC has been appointed as the authorised dealer for providing the

CNG kit. The modified Honda City will come with a two-year warranty as standard value for all

buyers, it said, adding installation charges would be additional

Conclusion

Hence it is concluded that HONDA is recognized brand and working well, giving good

products to market in low price so, its nice to go with Honda rather than others.

Honda Cars Project Report 2

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