Honda

≈$2.4 Billion

Did you know...?

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA 5PM-11PM Mon-Sun

≈$400 MillionOur size of the pie.

Yearly amount our most loyal viewers A25-54 will spend on a

new vehicle in 2013!

Hispanics Age 25-54 will spend

on new cars in 2013! (Miami - Ft Lauderdale DMA)

Did you know...?

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA 5PM-11PM Mon-Sun

≈$1.6 BillionHispanics Age 25-54+ will spend

(Miami - Ft Lauderdale DMA)

on used vehicles in 2013!

≈$130 Million

WFUN’s size of the pie!Total yearly amount our most loyal viewers 25-54 will spend onused vehicles in 2013!1

X Dealership Total Sales Automotive Summary

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA Mon-Fri 8PM-11PM 1Custom Trade Area for X: Zip codes 33157, 33257, 33197, 33189, 33158, 33176, 33177, 33190, 33256, 33296 - 2 2012 Polk Automotive Report

Favorite Honda ModelsX Honda

2012 - Hispanics

Month Total HispanicJanuary 300 132February 300 149March 366 189April 337 159May 367 186June 327 165July 339 166August 294 151September 304 155October 332 157November 314 161December 209 116Total 3789 1886

X Honda January - December 2012 Sales2

56,852 (60.24%!)Hispanic Population A25-54in Custom Trade Area1

Total Sales in 2012: 3789Total Hispanic Sales in 2012: 1886Perc. Hispanic Sales in 2012: 49.7%

Marketing Recommendation for 2013:Invest in Hispanic Television: SEE RE$ULTS!

Model Percentage of Sales

Accord 35%

Civic 28%

CR-V 15%

Pilot 10%

Odyssey 7%

Automotive Summary / Honda Sales - Miami DMATotal Sales October 2010 - December 2012

Source: 1 2012 Polk Automotive Report. Total Sales from October 2010 to December 2012.

Rank Dealership Total Hispanic % Hispanic

1 Braman Honda 8738 5642 64.57%

2 South Motors Honda

8865 4265 48.11%

3 Maroone Honda of Miami

5816 3056 52.54%

4 Rick Case Honda

7851 2633 33.54%

5 Largo Honda 2452 1026 41.84%

6 Coral Springs Honda

5434 910 16.75%

7 Maroone Honda of Hollywood

3801 28 22.68%

8 Others 5710 1218 21.33%

Total 42,957 19,612 42.82%

Total Sales1

Others6%

Coral Springs5%

Largo Honda5%

Rick Case Honda13%Maroone Honda

20%

South Motors Honda22%

Braman Honda29%

Honda - Hispanic SalesShare of Market - Miami DMA

Based on 2012 Total Hispanic SalesOctober 2010 - December 2012

Miami - Ft. Lauderdale DMAAutomotive Summary - Hispanics Age 25-54

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA * Index of 100 based on DMA total population

$23,016 Median amount they plan to pay for

a new car in the next 12 months!

Leased12%

Bought Used55%

Bought New32%

Hispanics Age 25-54Purchase Decision

(Last 12 Months)

Rank Vehicle Category Index*

Pop. 1 Mid-size Car 138 99,1012 Van or Mini-van 146 51,5893 Compact Car 132 58,5414 Luxury Vehicle 107 43,0425 Sport Utility 76 25,3896 Full Size Car 86 32,1957 Pick Up Truck 66 14,937

Kind of New/Used/Lease Vehicle Household Hispanics Age 25-54 plans to buy (Next 12 Months)

$50,690 Median household income

147,967 Total Hispanics Age 25-54 that plan to buy a used car in the next 12 months!

$7,522 Median amount they plan to pay for a used car in the next 12 months!

952,359 Population of Hispanics Age 25-54

102,333 Total Hispanics Age 25-54 that plan to buy a new car in the next 12 months!

Rank Reason Perc.1 Price-Value 12.7%2 Reputation of Dealer 6.6%7 Warranty 5.18 Other reason 4.9%3 Financing through Dealer 4.8%5 Selection of Make/Models 4.4%6 Service 2.6%4 Location 1.5%

Primary reasons Hispanics Age 18+ used a dealer to buy/lease last new vehicle

South Motors Honda Custom Trade Area1: Automotive Summary A25-54

Leased9%

Bought Used65%

Bought New26%

Hispanics Age 25-54Purchase Decision in Area

(Last 12 Months)

$38,681Median Hispanic Household Income

$27,806Median amount Hispanics plan to pay for a new car in the next 12 months!

4,800Hispanics A25-54 planning to buy a used car in the next 12 months

Rank Vehicle Category Percentage1 Midsize Car 17.7%2 Van or Mini-van 6%3 Sport Utility Vehicle 6%

Top 3 New Vehicle Household Hispanics Age 25-54 plans to buy (Next 12 Months)

$5,597Median amount Hispanics plan to pay for a used car in the next 12 months!

12,789Hispanics A25-54 planning to buya new car in the next 12 months

$26,226Median amount Non- Hispanics plan to pay for a new car in the next 12 months!

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA Mon-Fri 8PM-11PM 1Custom Trade Area for X: Zip codes 33157, 33257, 33197, 33189, 33158, 33176, 33177, 33190, 33256, 33296 - 2 2012 Polk Automotive Report

56,852 (60.24%!)Hispanic Population A25-54in Custom Trade Area1

América Tevé WFUNAutomotive Summary - Miami -Ft. Lauderdale DMA

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA 5PM-11PM Mon-Fri * Index of 100 based on DMA total population

Type of Vehicle WFUN WLTV WSCV

Mid-size Cars 217 45 178

Compact Cars 216 191 48

Sport Utility Vehicles 120 90 42

Luxury Vehicles 107 13 47

WFUN viewers age 25-54 over-index the market in their intention to buy new cars:

≈17,20017,200 WFUN Viewers Age 25-54 viewers plan to buy a new car in the next 12 months!

≈$409,721,200Total amount WFUN’s viewers Age 25-54 plan to

spend in new cars in the next 12 months!

Type of Vehicle WFUNFull-size Cars 373Van or Mini-vans 303Luxury Vehicles 232Compact Car 106Midsize Car 102

WFUN viewers age 25-54 over-index themarket in their intention to buy used cars:

≈21,00020,801 WFUN Viewers age 25-54 are planning

to buy an used car in the next 12 months!

≈$128,917,500Total amount WFUN viewers Age 25-54 are forecasted

to spend on used cars in the next 12 months!

WFUN viewers will spend on average more than the viewers of our competitors!

$23,821$21,554

$18,404

Source: Scarborough Research 2012 Release 2 Miami-Ft. Lauderdale DMA 5PM-11PM P25-54 Mon-Fri* Index of 100 based on DMA total population

Our viewers age 25-54 will spend more on a new/leased car in the next 12 months

América TeVéWFUN

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Honda

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