Homeselling Proposal

Prepared for [Seller’s Name]

Presented by [Sales Professional’s Name]

Berkshire Hathaway HomeServices [Company Name]

[Address]

[Address]

[Office Phone]

[Home Phone, Mobile, Pager]

[Email/Website Address]

[Date]

Identifying Your Goals

Marketing Your Property

Establishing A Pricing Strategy

Preparing Your Property for Sale

Who We Are

Menu

Homeselling Proposal

Prepared for [Seller’s Name]

Presented by [Sales Professional’s Name]

Berkshire Hathaway HomeServices [Company Name]

[Address]

[Address]

[Office Phone]

[Home Phone, Mobile, Pager]

[Email/Website Address]

[Date]

I D E N T I F Y I N G Y O U R

g o a l s

Your Needs Come First

The process of marketing and selling your house must

match your objectives, priorities and needs.

In order to best serve you, I want to learn more about your plans

and housing priorities. The following topics outlined below can help

me understand your goals and help us build a strong working

relationship:

How we will work together in the marketing and sale of your

property.

The objectives you want to achieve from the sale of your

house and the support you expect to receive from me.

How the homeselling process should be tailored to fit the

characteristics of your

property.

How the homeselling process should be tailored to fit your

schedule.

Developing a communication plan that works for everyone.

Understanding Your Expectations

The following topics will help me understand what is most

important to you in the sale of your property.

Communication

Motivation

Time frame

Relocation assistance

Homeselling decisions

Price

Marketing plan

Previous homeselling experience

Positive experiences

Concerns

Expectations

Appreciating Your Property

Each property has special features that may interest buyers.

Please tell me about your house.

What do you feel are the most appealing features of this

property?

What features does this property have that differentiate it from

other similar properties?

What changes or enhancements would you suggest to make

your property as salable as possible?

What do you regard as the most attractive features of the

surrounding neighborhood?

Do you have any special terms or conditions regarding the sale

of your property I should be aware of (e.g., items of personal

property to be excluded, etc.)?

Are you aware of any problems or concerns regarding the

property or the neighborhood that will need to be disclosed to

prospective buyers?

Homeselling Process

Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way.

• Determine your needs and priorities• Review “Agency” choices and select

appropriate working relationship• Discuss Marketing Plan• Establish Pricing Strategy

• Complete home enhancement recommendations

• Carry out scheduled marketing activities

• Show the property to brokers and prospective “qualified” buyers

• Communicate with you on a regular basis

• Monitor results of marketing activities• Modify Marketing Plan and Pricing

Strategy as necessary

Initial Consultation

Design and Implement Marketing

Plan

Homeselling Process (continued)

• Deposit of buyer’s earnest money• Sign Documents• Title search, preliminary title report to

buyer• Inspections• Removal of remaining contingencies• Buyer’s final walk-through of property• Loan funding/balance of funds from

buyer• Recording of title• Relocation of seller, possession of

property by buyer

• Help you find your next home, as needed

• Assist you with relocation, as needed• Provide resources for other after-sale

homeowner needs

• Buyer’s real estate professional presents offer

• Discuss and clarify proposed terms and conditions

• Negotiation; possible counter offers• Reach final agreement

Review Offer and Reach Agreement

with Buyer

Complete Settlement

Process

After-sale Service

How the Commission Gets Divided

Normally, real estate commissions are split four ways:

1. The listing agent2. The selling agent3. The listing broker4. The selling broker

Each of these professionals serves a very important role in the sale of your home and is duly compensated for their services.

M A R K E T I N GYOUR PROPERTY

The Goals of Effective Marketing

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims:

Promote directly to prospective buyers

• Print advertising

• The Internet

• Yard sign

• Open houses

• Other marketing materials

Enlist the efforts of other real estate professionals

• The Berkshire Hathaway HomeServices Network

• Referral and relocation resources

• Multiple Listing Service (MLS)

• Direct promotion to other real estate professionals

Maintain communication with you

• Review the results of our marketing activities

• Consult with you to fine-tune our marketing strategy, as needed

National Advertising

We place print and online advertising to generate top-of-mind Brand awareness among millions of potential homebuyers and sellers.

National marketing and advertising programs drive consumers to www.berkshirehathawayhs.com.

Our public relations and communications programs also build on our Brand awareness and underscore our Network’s position as the authority for real estate and related services.

The Internet

Potential buyers will have instant access to information about your property through our industry-leading website network.

In addition to my personal website and the BerkshireHathawayHS.com national website, your listing will appear on dozens of sites including enhanced presence on Trulia, Zillow and Realtor.com.

BHHS AdvantageBHHS Alliance

Coldwell Banker GundakerColdwell Banker Premier

Dielman SothebysJanet McAfee

LauraMcCarthyKeller WilliamsREMAX.com

RE/MAX Best ChoiceRE/MAX Gold

RE/MAX Results

RE/MAX SuburbanRE/MAX Midwest

RE/MAX Properties WestRE/MAX Cornerstone

RE/MAX DiscoverRE/MAX Gateway

STLtodayNetZero

JunoTrulia

Front DoorPropSmart

Zillow

MSNYahooExciteGoogle

Move.comMoving.com

HomeStore.comRealEstate.com

LendingTree.comeRealty.comRealtor.comAnd More!

*All BHHSSP listings are syndicated through St. Louis MARIS MLS IDX feed. Many more sites receive listing syndication than listed herein. If a transmission error causes a listing not to appear on one of these websites, contact your agent.

Marketing Tactic Implementation

Install lock box with key

Install yard sign

Submit property information to BHHSselectSTL.com website system

Submit property information to Multiple Listing Service

Promote to BHHS Select Properties sales professionals at office meetings

Preview for BHHS Select Properties sales professionals via virtual tour

Promote to other sales professionals

Real estate professionals preview

Advertise in Your Next Home Magazine

Open House

Distribute “Just Listed” eCards and postcards

Feature of my personal website

Advertise on Social Media

4/7

Week of 4/9

Week of 4/9

Week of 4/9

4/10 (weekly)

4/10

4/124/13

Next Issue

4/15 (twice monthly)

Week of 4/16

Week of 4/16

Week of 4/16

A Marketing Plan for Your Property

Listing Reports

Berkshire Hathaway HomeServices Select Properties has created exclusive detailed reports to keep you updated on the activity on your listing.

The reports include online activity on your listing, show other similar properties for sale nearby and include details on similar homes that have recently sold.

Scheduling of Marketing Activities

Week of

Mon Tues Wed Thurs Fri Sat Sun

April 2 Install sign and lock box

April 9 Yard sign

MLS

Website

Top real estate search sites

Promote at office meeting

Preview for top Buyers Agents

Virtual Tour posted

Promote at networking groups

Preview for all real estate professionals

Ask 25 Campaign

Advertise in newspaper

Open House

April 16

“Just Listed” eCards & Postcards

Promote at office meeting

April 23

Promote at office meeting

Advertise in newspaper

Open House

April 30

Promote at office meeting

Progress review

Advertising and Promotion

Our innovative and aggressive advertising and marketing activities will help

attract qualified buyers to your property.

Local advertising

Flyers and/or brochures created by design professionals and

customized for your home.

Our Just Listed postcard program will mail high-quality full-color

postcards to the 50 homes surrounding your listing to alert neighbors so

thy can tell friends and family they wish to live near them about the

listing.

Your Next Home Magazine – offered for free at local grocery stores this

full-color magazine has staying power with issues coming out monthly.

Advertising and Promotion (Cont’d)

Other advertising

Via my mobile website potential buyers can find and learn details about your listing from their smartphone

Virtual tours to give buyers a look at your property set to music and get posted to social media

Social media marketing to both potential buyers and other real estate professionals

u

Important Ways to Promote Your Property

By providing peace of mind to prospective buyers, these steps can enhance the salability of your property:

A written property disclosure statement will give buyers a clear

understanding of this property and the surrounding

neighborhood.

A home warranty can give prospective buyers peace of mind by

providing repair-or-replace coverage of major home operating

systems and appliances.

Professional inspections, such as structural, roof and termite,

will reveal the current condition of the property.

pr I c I n

g

P R I C I N G S T R A T E G

Y

ESTABLISHING

Understanding Market Value

Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on:

Location, design, amenities and condition.

Availability of comparable (competing) properties.

Economic conditions that affect real property transactions.

Factors that have little or no influence on the market valueof a house include:

The price the seller originally paid for the property.

The seller’s expected net proceeds.

The amount spent on improvements.

The impact of accurate pricing:

Properties priced within market range generate more showings and offers, and sell in a shorter period of time.

Properties priced too high have a difficult time selling.

Determining a Market Sensitive Price

An impartial evaluation of market activity is the most effective way toestimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that:

Have sold in the recent past

This shows us what buyers in this market have actually paid for

properties similar to yours.

Are currently on the market

These are properties that will be competing with yours for the

attention of available buyers.

Failed to sell

Understanding why these properties did not sell can help avoid

disappointment in the marketing of your property.

Subject Property:

Similar Properties That Sold Recently:

Similar Properties Now Active On The Market:

Similar Properties That Failed To Sell:

Comparative Market Analysis

Address Bdrms Baths

Gar Age Style Terms Days/Mkt

List $ Sale $

Remarks

Address Bdrms Baths

Gar Age Style Terms Days/Mkt

List $ Sale $

Remarks

Address Bdrms Baths

Gar Age Style Terms Days/Mkt

List $ Sale $

Remarks

Address Bdrms Baths

Gar Age Style Terms Days/Mkt

List $ Sale $

Remarks

Comparative Market Analysis Graph

Similar Properties That

Sold Recently

Actual sales price (in thousands)

Similar Properties

Now Active on the Market

Current list price (in thousands)

Similar Properties That

Failed to Sell

Final list price (in thousands)

An asking price that is beyond market range can adversely affect the marketing of a property.

Marketing time is prolonged and initial marketing momentum is lost.

Dangers of Overpricing – Timing and Activity

Fewer buyers will be attracted and fewer offered received.

The property attracts “lookers” and helps competing houses look better by comparison.

If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.

The property may eventually sell below market value.

Dangers of Overpricing – Fewer Buyers

Berkshire Hathaway HomeServices Progressive Value Range MarketingSM may be an effective strategy for your property and can give your property an advantage over other houses on the market.

Progressive Value Range Marketing

BENEFITS FOR SELLERS Increased marketing exposure

for the property

Eliminates the need for price reductions

Accelerates the sales process by encouraging more offers

Optimizes final sales price allowing true market forces to determine maximum price

Attracts more buyers

BENEFITS FOR SELLERS

Introduces a larger selection of properties to view

Eliminates intimidation by a fixed price tag

Allows searching within affordable price ranges

Allows the negotiation process to be more comfortable

BENEFITS FOR BUYERS

pro

pe

r t y

P R O P E R T YF O R S A L E

P R E PA R I N G Y O U R

No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale:

Maintain the property in ready-to-show condition.

Ensure that the house is easily accessible to real

estate professionals (lock box and key).

Try to be flexible in the scheduling of showings.

When you are not at home, let me know how you

can be reached in case an offer is received.

If approached directly by a buyer who is not represented by a

real estate professional, please contact me. Do not allow them

into the property unescorted.

Remove or lock up valuables, jewelry, cash and prescription

medications.

You are the Key Player on the Homeselling Team

Exterior Clutter Lawn needs mowing and

edging Untrimmed hedges and

shrubs Dead and dying plants Grease or oil spots on the

driveway Peeling paint Anything that looks old or

worn

Interior Worn carpets and drapes Soiled windows, kitchen, baths Clutter Pet and smoking odors Peeling paint, smudges or marks on

walls

It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:

How Will Buyers See Your Property

Exterior Remove toys, newspapers,

yard tools and other

clutter. Tidy up; pick up after pets. Park vehicles in the garage

or on the street; leave the

driveway clear. Add color with flowers and

potted plants.

Interior Make beds; clean up dishes;

empty wastebaskets. Remove clutter throughout

and put away toys. Set out “show towels” in

baths. Freshen the air; potpourri or

baked bread aroma;

deodorize pet areas; set a

comfortable temperature. Do quick vacuuming and

dusting. Arrange fresh flowers

throughout. Fire in fireplace (when

appropriate). Play soft background music.

These tips can help your house make the best impression,

every time it is previewed by sales professionals or shown

to prospective buyers:

Show Off Your Home Every Time

ab o

ut u s

WHO WE ARE

I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

I will work with you at every stage of the homeselling process,

from the development and implementation of a Marketing Plan,

through the negotiation of purchase offers, to the final

settlement of the transaction.

We will want to agree to a system of regular communication so

that you can be kept informed at all times.

I will give you reliable information and solid advice so that you

can make informed decisions.

It is my hope that you will be so pleased with my service that

you will turn to me for advice on your future real estate needs.

How I Can I Help You

Insert your own photo here

Here are some things you might like to

know about me. An active member of the community

[Insert copy] [Insert copy] [Insert copy]

An experienced sales professional [Insert copy] [Insert copy] [Insert copy]I am ready to help

you find your next home!

My Credentials

About My Company

What distinguishes Berkshire Hathaway HomeServices Select Properties from others?

A rich heritage

We’ve been in business since 2002 and stood strong through one of the worst dips in the real estate market in recent memory.

A strong local presence

We are locally owned and operated and participate in our community in many ways including: Toys for Tots, Angels Arms, Sunshine Kids and more.

A connection to the community

In addition to real estate listings and information, our company and agent websites list community information, things to do in St. Louis, local wineries, food trucks, St. Louis patios and rooftop dining, one tank road trips from St. Louis and much more.On social media we run pages including “You know you’re from St. Louis when…” “365 Things to do in St. Louis,” and “365 Things to do in St. Charles” to keep people informed of the many great things about our area.

Sunshine Kids

The Sunshine KidsThe Sunshine Kids (SSK) is a national nonprofit organization dedicated to serving children with cancer. Locally they serve St. Louis Children's Hospital and Cardinal Glennon Children's Hospital.  Our company consistently ranks in the Top 10 contributors nationwide to the Sunshine Kids Foundation. Throughout the year, we participate in many fundraising activities including golf tournaments, auctions, trivia nights, and listing programs. These programs, among many others, help support The Sunshine Kids. For more information visit the SunshineKids.org. The Sunshine Kids Pledge ProgramAs a Sunshine Kids Pledge agent, I pledge to donate monthly to the Sunshine Kids. This is my way of helping children with cancer celebrate life. The Sunshine Kids Listing ProgramOur listings that carry a Sunshine Kids logo represent a commitment to support the cause. Agents and Sellers make donations of $10 or

more to the Sunshine Kids and receive:

• Special signage for the yard• Special signage on my website and

BHHSselectSTL.com search results pages.

One Stop Shopping

Berkshire Hathaway HomeServices Select Properties provides one-stop shopping with in house financing company and title company offices.

Preferred Home LendingSelect Properties has partnered with Pulaski Bank to create Preferred Home Lending (PHL). We have a loan officer in each of our real estate offices to assist with any buyer’s financing questions and to help them get financed. Select Title CompanyYou can’t have a home sale without a title company. At Select Properties we have title company staff in each of our offices to assist with titles and closings. Home Securities of AmericaNothing is more comforting to potential buyers than a home warranty. Select Properties is affiliated with Home Securities of America (HSA) and offers great warranties through their services. One Source ConnectAt Select Properties, we offer One Source Connect services. One Source Connect can help new homeowners connect their phone, utilities and cable with just one call. Select Leasing & ManagementLeasing and property management services offered to renters and owners

Our Offices

South County4448 Lemay Ferry Rd.St. Louis, MO 63129

314-714-1100

St. Charles County 6149 Mid Rivers Mall Drive

St. Charles, MO 63304636-720-1100

 Ballwin/Wildwood

16442 Village Plaza View Dr.Wildwood, MO 63011

636-779-1100 

Des Peres13275 Manchester Rd.Des Peres, MO 63131

314-775-2050

 Troy

15 Sydnorville Road, Suite 2Troy MO 63379636-462-8924

 Clayton

7721 Clayton RoadSt. Louis, MO 63117

314-726-6442 

Home Headquarters1650 Des Peres Rd, Ste 205

St. Louis, MO 63131314-835-6000

 O'Fallon 3070 Winghaven Blvd O’Fallon, MO 63368

636-720-3000 

Jefferson County1895 Richardson Road

Arnold, MO 63010636-296-1444

 Town & Country

1000 Woodsmill PlazaTown & Country, MO 63017

636-394-2424 

Northwest7451 N Lindbergh BlvdHazelwood MO 63042

314-838-8661

I commit that I will:

Communicate with you in a timely and efficient manner.

Identify your needs.

Develop and implement an effective Marketing Plan for your

property.

Help you determine an effective pricing strategy.

Recommend steps to prepare your property for market.

Represent you in negotiations with prospective buyers.

Work to protect your interests through the completion of the

transaction.

Homeselling Services Commitment

Thank You

Thank you for taking the time to review this presentation. I look forward to working with you.

© 2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.