Cheryl M Brogdon

Prudential Collins-Maury Realtors

Understand your concernsUnderstand your concernsUnderstand your concernsUnderstand your concerns

Analyze propertyAnalyze propertyAnalyze propertyAnalyze property

Customized Marketing PlanCustomized Marketing PlanCustomized Marketing PlanCustomized Marketing Plan

Price & Estimate of NetPrice & Estimate of NetPrice & Estimate of NetPrice & Estimate of Net

Forms, details & timingForms, details & timingForms, details & timingForms, details & timing

MUTUAL DECISION

Understand Your ConcernsUnderstand Your Concerns

• Where are you moving to?

• When do you have to be there?

• Have you found a house yet?

• What type of home are you looking for?

• Are you getting relocation assistance?

• Do you need to sell first to buy?

• Have you sold a home before?

• Why are you selling?

The following questions will help me understand what is most important to you in the sale of your property.

A Marketing Plan for Your PropertyFollowing are a number of the marketing activities used to promote your property to prospective buyers and their real estate professionals.

Property address: 123 Main Street

Marketing Tactic Implementation

Install Prudential Yard SignProvide Contact For Professional Staging (if necessary)Take Professional Digital Color PhotosHave Color Flyers Professionally CreatedEnter Property Info into MLSInstall Flyer Box w/ Color FlyersPromote to Prudential Agents Upload to www.prudentialcollins-maury.comUpload to www.prudential.comUpload to www.realtor.com w/PhotosUpload to www.cherylbrogdon1.homelog.comContact Client Weekly with UpdatesAdvertise in the Homes For Sale MagazineAdvertise on the Backpage of the Commercial AppealAgent Office TourConduct Sunday Open House

Prepared for: Mr & Mrs John SmithBy: Cheryl BrogdonDate: January 28, 2008

Prudential Real Estate has an agreement with Yahoo!, the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.

This agreement enables visitors to the Yahoo! Real Estate section of the site to connect directly to the real estate Web site of a Prudential Real Estate affiliate.

As of October 2005, more than 411 million unique users worldwide visit Yahoo! each month. Consumers who perform a search on Yahoo! Real Estate will be taken to a search results page co-branded Yahoo! Real Estate and Prudential Real Estate.

The most important words in Real Estate when selling your home.

EXPOSURE!EXPOSURE!

EXPOSURE!EXPOSURE!

EXPOSURE!EXPOSURE!

Source: Yahoo! Media Relations

Prudential & YahooPrudential & Yahoo

More than 82% of home buyers begin their search on the Internet*.

*Source: The 2005 National Association of REALTORS® Profile of Home Buyers and Sellers

Your property will be highlighted with a distinctive Yahoo! Web ID to be connected directly to the listing details online.

Your property will be showcased with an exclusive Featured Property status on Yahoo! Real Estate. Featured properties are also included on Yahoo! Real Estate’s classified listings.

Ongoing email communications will itemize detailed activity in the neighborhood with new and competing listings, including new photos and price or status changes.

You will receive daily or weekly activity emails itemizing online buyers’ interest level and search behavior specific to your home

Online Seller AdvantageOnline Seller Advantage

Commercial AppealCommercial AppealExclusive Back PageExclusive Back Page

Professional ServicesProfessional Services

Home Staging

House of Chic

Professional Photography

1. Reputation/Exclusive

2. Extensive, On Going, Training

3. Support – Mgmt &Technology

4. Network strength

5. High standards

““Top 5” Reasons to list Top 5” Reasons to list with Prudentialwith Prudential

Live by the “Get by Giving” Philosophy

Make my Client’s #1 Goal, My #1 Goal

Live up to my standards, despite temptations to lower them

Be willing to work toward a Common Good

Do what I say I will do, sometimes more, just never less

My Core ValuesMy Core Values

My“Top 5” SkillsMy“Top 5” Skills

1. Creating Marketability

2. Generating Inquiries

3. Separating Lookers From Buyers

4. Negotiating the Sale

5. Coordinating the Financing, Timing & Closing

About MeAbout Me

The Certified Residential Specialist (CRS) Designation is the professional Designation offered by the Council of Residential Specialists. The CRS Designation is the highest professional designation awarded to REALTORS® in the residential sales field. Fewer than 4 percent of all REALTORS® hold the CRS Designation.

A Graduate of the Realtor Institute (GRI) requires a series of 5 courses on Professionalism, Marketing, Systems for Success, Financing & Negotiation. Approximately 19% of REALTORS® earn this designation.

The Accredited Buyer Representative (ABR) is a benchmark of excellence in buyer representation. It involves production & education requirements.

E-PRO is the only certification program of its kind recognized nationwide and endorsed by the National Association of REALTORS®. Customers have confidence that e-PRO graduates are savvy about the Internet and that they take the Internet empowered consumer seriously and can meet their online needs.

Prudential Relocation CertifiedPrudential Relocation Certified

Prudential Fine Homes SpecialistPrudential Fine Homes Specialist

Prudential’s Rookie of the Year, 2003Prudential’s Rookie of the Year, 2003

MMDC – Multimillion $ Club 2004, 2005, 2006, 2007MMDC – Multimillion $ Club 2004, 2005, 2006, 2007

MAAR Education Committee 2004, 2006, 2007MAAR Education Committee 2004, 2006, 2007

Certified Residential SpecialistCertified Residential Specialist

MAAR Member Services Committee 2005, 2008MAAR Member Services Committee 2005, 2008

More About MeMore About Me

Price & Estimate of NetPrice & Estimate of Net

Estimate of NetEstimate of NetPredicted Sales Price $

Marketing Fee $

Buyer’s Agent Fee $

Home Warranty $455-$515

Repair Allowance $500-$1,000

Attorney Closing Fee $200-$250

Title Search $200

Document Preparation Fee $200-$250

Pro-rated City & County Taxes $

Buyer’s Closing Costs $

Loan Payoff on Existing Home $

2nd Mortgage or HELOC $

Decorating/Carpet Allowance $

Courier/Wire Fees/Misc. $50-$100

Termite Inspection $100

_______

Estimated Net Proceeds $_________

ESTIMATE O

NLY

Forms, details & timingForms, details & timing

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