http://www.regionalfoodbank.org/boardreport

Jersey Mike’s Day and Month of Giving Nets $70,055 to the Food for Kids Programs. For the ninth year in a row, Oklahoma City metro area Jersey Mike’s designated proceeds from its Month of Giving. Each March across the nation, Jersey Mike’s raise money for local nonprofits. For the past nine years, Jersey Mike’s has designated the Regional Food Bank’s Food for Kids Programs as its beneficiary. During the month, the last Wednesday is the Day of Giving where the restaurants donate 100 percent of proceeds. Happy to announce that the 2019 event raised $70,055, the most ever! To date, Jersey Mike’s has raised more than $441,000 for Food for Kids! Assisted in finalizing artwork for new trailer provided through Feeding America/Walmart Foundation In 2018, the Regional Food Bank received a Feeding America/Walmart Foundation grant to purchase a new 40-foot trailer. As part of the grant, Marketing worked with graphics company and operations to finalize signage. Installation of graphics is scheduled for April 22. The Marketing staff also created graphics for a new sprinter van that will also be installed on April 22. Worked with Volunteer Center to promote Volunteer Appreciation Week, April 8-13. Created a volunteer spotlight for every day of the week to promote on social media channels. Also filmed video of CEO Katie Fitzgerald that was shared on social media and via email to more than 50,000 volunteers. View video here. Recent Public Video Links

o Hunger Action Day at the Capitol o To view all Regional Food Bank’s videos, click here.

Recent Public Photo Links

o To view all Regional Food Bank’s photo sets, click here. Bank of America to donate $25 for every strike out recorded by an OKC Dodgers pitcher during home games. The promotion will last throughout the 2019 season.

Charlie Brown, area director for Jersey Mike’s, and Cassie Gilman, Chief Development Officer, were guests on a recent Fox 25 Oklahoma Living to announce the total raised.

Providing creative, social media and or marketing/media assistance with current and upcoming events:

• Feeding Hope Food and Fund Drive

• Letter Carriers’ Food Drive

• Empty Plates fundraising event for Moore Food & Resource Center Current and Future Events/Activities

• Beach Boys Concert featuring John Stamos Actor John Stamos will perform with the iconic Beach Boys on Saturday, May 4. Proceeds from the concert will benefit the Regional Food Bank and the Oklahoma Leukemia and Lymphoma Association. There are still some tickets available. Click here to purchase tickets.

• LokAL Apparel has selected the Regional Food Bank as its featured charity for the month of April. The retailer is a local apparel company that uses exclusively local graphic designers and printers. LokAL will donate 10 percent of every dollar to the Regional Food Bank. Learn more about LokAL Apparel here.

• Panda Express Second Tuesdays | Every second Tuesday of the month, metro area Panda Express locations will donate 20 percent of day’s proceeds to the Regional Food Bank. Show a printed or digital copy of flyer in-store, or enter the code shown at checkout if ordering online. Get the flyer at rfbo.org/panda.

Social Media Measurement The Marketing Team’s social media plan ensures that the Regional Food Bank is engaging its audiences in meaningful and impactful ways. The goal is to also increase the number of people we are engaging with on Facebook, Twitter and Instagram.

Social media engagement continues to improve. The social media outreach promoting the addition of John Stamos to the Beach Boys concert on May 4 resulted in a large spike as Mr. Stamos retweeted a Regional Food Bank tweet to his 1.3 million followers.

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