HomeAway Summit 2012
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Transcript of HomeAway Summit 2012
HomeAway Confidential© 2010 HomeAway. All rights reserved.
HomeAway Summit 2012
HomeAway Confidential© 2009 HomeAway. All rights reserved.
Why use Pinterest?
To display attractive and inspiring photos of your vacation rental, area attractions and local activities.
Source of promoting the highlights of your property
Engaging with your target market
Building links to your property page
Educating travelers about your location, and making them more likely to be interested in your property
Creating a conglomerate of shared images, resources and links
Source of potential traffic to your listing– From 2010 to 2012 we looked at inquiry conversion from Pinterest on VRBO;
it was approximately 6%– Compared to some other social sites, the inquiry conversion is higher
HomeAway Confidential© 2009 HomeAway. All rights reserved.
Getting Started
What is it?Pinterest is a virtual pin-board site that allows users to organize photos from any website and places them into categorical “boards”.
How do you sign up?You must request an invite, so mark it on the sheet!Once you receive an invite, link to your Facebook or Twitter account before you create an account with your email address
HomeAway Confidential© 2009 HomeAway. All rights reserved.
Pinterest’s Main Page
HomeAway Confidential© 2009 HomeAway. All rights reserved.
Functions
Pin• Images,
videos or articles
• Links back to website
Board• Categories• Titles that
reflect property or area
Followers• Follow users
interested in travel, home décor, DIY
Repin• Repost other
users pins• Place into a
category/ board
Let’s Pin an Image!
HomeAway Confidential© 2009 HomeAway. All rights reserved.
Creating a Pin
Write a description using keywords and hashtagsInclude a link to your property or link source
Select appropriate board
Pin It Button
HomeAway Confidential© 2009 HomeAway. All rights reserved.
How to Engage
Search for friends and topics
Follow users back
Repin photos that relate to your property/location
Comment on photos
HomeAway Confidential© 2009 HomeAway. All rights reserved.
Content
Content Examples on Pinterest