EXHIBITOR PROSPECTUS

February 26–28, 2019 George R. Brown

Convention Center

Houston, Texas

Oficial Media Partner

2019

Your Pathway to Success

houstexonline.com

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HOUSTEX — THE SOUTHWEST’S FOREMOST MANUFACTURING EVENT

Exhibit at HOUSTEX and connect with thousands of manufacturers. Discuss their challenges and showcase your solutions. There’s no better way to kick off your sales in 2019!

• Gain prominence in a vital manufacturing market

• Diversify into new markets and industries

• Connect face-to-face with business prospects

• Meet with high-level contacts from OEMs and their supplier networks

• Demonstrate your advanced manufacturing solutions to a qualiied audience

• Network with industry innovators and thought leaders– Theodor Sprenger

President & CMTSEBURKHARDT + WEBER

1

We exhibited at HOUSTEX 2017 and sponsored a

Brew & View presentation. By combining exhibiting

with a sponsored speaking event, we experienced

greatly improved market exposure and generated ive

times as many leads as we had at previous events.

The Brew & View event increased the interest in our

products and drove trafic to our booth. Our HOUSTEX

experience was very positive, and was deinitely a good

investment for BURKHADT + WEBER.”

Your Pathway to Success`

2

Attendee Proile by Job Function

Owner/Company Management/Corporate Executive 18%

Manufacturing Production Management 11%

Manufacturing Engineering Department 8%

Design Engineer 6%

Manufacturing Engineering Management 6%

Manufacturing Production Department 6%

Quality Assistance and Control/Control Engineering/Automation 5%

Product Design and R&D 4%

Purchasing 3%

Educator/Instructor 2%

Information/IT Systems 1%

Other 10%

Sales and Marketing 20%

Source: HOUSTEX 2017 registration and survey data

QUALITY LEAD GENERATION

OF ATTENDEES ARE BUSINESS OWNERS, CORPORATE

EXECUTIVES OR MANAGERS

35%

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HOUSTEX ATTRACTS BUYERS READY TO INVEST IN TECHNOLOGY

Budget31% of the HOUSTEX audience had equipment budgets that exceeded $200,000

Up to $20,000 36%

$20,001 - $50,000 12%

$50,001 - $200,000 21%

$200,001 - $500,000 12%

$500,001 - $1,000,000 9%

$1,000,001 - $5,000,000 6%

Over $5,000,000 4%

HOUSTEX puts you in contact with the people who can recommend or approve capital equipment purchases.

2017was the best year for Texas manufacturing in more than a decade.

The state recorded production levels

not seen since before the recession

(2007) for Texas manufacturing.Source: Dallas Business Journal

76% OF ATTENDEES INFLUENCE

EQUIPMENT PURCHASE DECISIONS

4

Company representatives from key industries attend HOUSTEX.

Discuss their challenges and your solutions in an environment designed for doing business.

Alcon

Arconic Titanium and

Engineered Products

Atelier Domingue

Baker Hughes

Black Horse Pumps

BWM Services LP

C&P Plastics Inc.

C4 Industrial

Dixie Mill

Dixon Valve

Downhole Technology

Drake Plastics

Emerson

ExxonMobil

GE Oil & Gas

Geospace Technologies

Gurecky Manufacturing

Halliburton

Hunting Subsea Technologies

Lindsayca Inc.

Medivators

MetalTek International

National Oilwell Varco

Pentair Inc.

Praxair

Proximity Systems

ReliantHeart Inc.

Schlumberger

Southwest Machine Works

Sulzer Turbo Services

Tam International

Technetics Group

TechnipFMC

Tenaris

Texas Air Services

Thrustmaster of Texas

Trilliant Surgical

UPS

Weatherford

Weldit

WFI International

DIVERSIFY YOUR MANUFACTURING CONNECTIONS

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EXPLORE NEW MARKETS TO BUILD YOUR BUSINESS

Thanks to Houston’s diverse economy, you’ll have the opportunity to meet face-to-face with decision-makers from key industries such as:

Aircraft/Aerospace/Defense

Automotive/Transportation

Communications

Consulting/Engineering

Electronics/Computers

Energy

Fabricated Metal/Stampings

Furniture

Government/Military

Industrial and Commercial Machinery

Medical/Surgical Devices

Oil and Gas

Plastic Products

Research and Development

MANUFACTURERS, HOUSTON IS ONE OF THE

MOST IMPORTANT INDUSTRIAL BASES IN THE WORLD

6,400 HOME TO

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HOUSTEX ATTENDEES EVALUATE ADVANCED MANUFACTURING TECHNOLOGIES

6,400

3D Printing/Additive Manufacturing 38%

Automated Manufacturing & Assembly 26%

Cleaning & Pretreatment Equipment 7%

Composite Manufacturing 11%

Contract Manufacturing Services 11%

Controls, CAD/CAM Software 24%

Coolants & Lubricants 17%

Cutting Tools & Accessories 31%

Deburring & Edge Finishing 19%

Drilling & Tapping Machines 19%

EDM 15%

Energy & Environmental Eficiency 6%

Finishing & Coatings 17%

Flexible Manufacturing Systems 11%

Grinding Machines 22%

Honing 12%

Industrial Internet of Things (IIoT) 5%

Laser & Laser Systems 19%

Lean Manufacturing 24%

Material Handling 21%

Measurement, Inspection & Test 26%

Metals 24%

Micromanufacturing 7%

Moldmaking 10%

Plant Engineering & Maintenance 11%

Plastics Molding & Manufacturing 12%

Quality 19%

Robotics 24%

Screw Machining 9%

Software – ERP/MRP/CIM 9%

Software, Machine Control 12%

Software/Simulation 11%

Turning Machines, Lathes & Turning Centers 25%

Waterjet Cutting 19%

Welding 23%

Workholding Systems & Devices 17%

Workplace Safety & Ergonomics 13%

… and many more

BIG BUSINESS MEANS BIG OPPORTUNITIES

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Everything in Texas is BIG, and manufacturing opportunities

are no exception. Consider the following:

• Texas has the fastest-growing economy in the United States

• Texas’s economic recovery demonstrates how the Permian Basin’s strong oil production is closely linked with manufacturing, and fuels overall state and national growth

• Texas added the most manufacturing jobs of any state from December 2016 to 2017

• Manufacturing employment growth in Texas outpaced national growth beginning around mid-2017

Source: “How Texas, Once an Economic Drag, Became the Nation’s Fastest-Growing Economy,”

The Wall Street Journal, https://blogs.wsj.com/economics/2018/05/07/how-texas-once-an-economic-

drag-became-the-nations-fastest-growing-economy/

I had a good-sized audience during my talk

[at HOUSTEX 2017]. I had good meetings

afterward with folks who had questions,

and it drove trafic to our booth.”

– Daniel AllfordPresident

ARC Specialties

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IT PAYS TO EXHIBIT

The Houston region ranks

No. 1 in total manufacturing

gross domestic product (GDP)

in the United States

Source: Houston’s Top Industries, Greater Houston Partnership,

www.houston.org/business/industry-sectors.html

$96 Average cost to identify a potential customer through an exhibition

$1,039 Cost to identify a prospect by means other than an exhibition

$2,188 Average cost to close a sale

with an exhibition lead

$3,102 Average cost to close a sale with a non- exhibition

Source: The Cost-Effectiveness of Exhibition Participation (CEIR)

9

EXHIBITOR MARKETING SUPPORT: SECOND TO NONE

Your HOUSTEX exhibit investment includes valuable services and pre-show promotion opportunities designed to drive attendance to your booth and maximize your ROI.

• Exhibitor Referral Suite — A custom marketing package to promote your HOUSTEX

participation, including a custom landing page, email template, banners, and leads.

• Guest Passes — Provide free registration to your best customers and prospects via printed

or electronic, customized invitations (both versions are trackable)

• Online Proile — Help buyers ind you so they can add you to their “must see” lists

• Marketing Kit and Exhibitor Manual — Receive key tools and tactics that help ensure

a successful show

• Banner Ads — Post HOUSTEX on your website, offering free registration for your customers

and prospects

• Social Media — Engage with HOUSTEX followers on Twitter®, Facebook® and LinkedIn® before,

during and after the event

• New-Product Announcements — Provide us with your new-product information so we can

feature it on the event website

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COMPREHENSIVE MARKETING ENSURES A QUALIFIED AUDIENCE

SME targets high-level decision-makers in diverse industries through a multimedia HOUSTEX campaign that includes:

• Thousands of direct mail pieces sent to key decision-makers

• Content-speciic email campaigns to more than 200,000 prospects

• Comprehensive Digital Sales Campaign – Includes social media, search, and remarketing

• Print advertising in national and regional industry-related trade and business publications with a total

circulation of over 1.1 million

• Targeted local advertising before and during the show

• Banner-ad placements on manufacturing-related websites

• Comprehensive website with detailed attendee information and online registration

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FLEXIBLE RATES FLEXIBLE RATES

With two-tiered pricing, you can choose the plan that works best for your

organization. Save up to $2 per square foot.

Booths up to 200 sq. ft.

$29/sq. ft.

Includes: carpet, one 6-foot

draped table, two standard

chairs, one waste basket and one

standard booth identiication sign.

Booths 201 - 799 sq. ft.

$23/sq. ft. without Package Plan $25/sq. ft. With Package Plan*

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MEET YOUR EXHIBIT NEEDS

* Booths 201 sq.ft. and above space rate with Package Plan includes unlimited material handling.

Material handling includes freight from dock to booth and return, plus one-time spotting

of equipment. Off-target shipments may incur additional charges.

Booths 800 - 1,999 sq. ft.

$19/sq. ft. without Package Plan $21/sq. ft. With Package Plan*

Booths 2,000 sq. ft. & more

$18/sq. ft. without Package Plan $20/sq. ft. With Package Plan*

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SPONSORSHIP

VISIT:

sme.org/sponsorship

CONTACT:

Nick Smith

313.425.3166

or email

sponsorships@sme.org

Increase your pre-event and

on-site visibility, credibility

and brand awareness among

key prospects with a customized

event sponsorship opportunity.

14

RESERVE YOUR EXHIBIT SPACE TODAY

To reserve your space or for more information,

contact your SME account representative:

Company name begining with # - L

Will Serenko Account Representative – SME

800.733.3976, ext. 3026 or 313.425.3026

wserenko@sme.org

Fax number for all of the above: 313.425.3407

Company name begining with M - Z

Karyn BurbankAccount Representative – SME

800.733.3976, ext. 3139 or 313.425.3139

kburbank@sme.org

Visit houstexonline.com

to view the loor plan,

exhibitor list and complete

exhibit information.

Your Pathway to SuccessYour Pathway to Success

February 26 – February 28, 2019

George R. Brown Convention Center

Houston, Texas

RESERVE your exhibit space today!

Oicial Media Sponsor

houstexonline.com

1000 Town Center, Suite 1910

Southield, MI 48075

Major Manufacturing Market

Growth Economy

Big Opportunities

Industry Exposure