Home For Heroes Media Plan

Home for Heroes Media Plan Proposal. Copyright ©2016 Boundaries Banned. CONFIDENTIAL

To inspire individuals on the issues surrounding Veterans being able to re-establish themselves in an environment that is both productive and meaningful to their everyday living.

Who is Boundaries Banned?

• Established January 2015 on the philosophy of no limitations to the imagination of the human mind in all the world

• Social media creation and execution – consult on best platforms for marketing

• Blogging as a means to educate and engage – assist in blog creation• Multicultural and global branding – research marketing standards on

a global basis• Direct marketing and brand equity – consult on best

tactics/strategies for organization/business• Past clients include: Pearl S. Buck Birthplace Foundation, SkinnyPop,

Dunkin Donuts, LG Electronics, Samsung & Etude House

Integrated Creative Strategy Statement

RATIONAL FACTORS EMOTIONAL FACTORS

Home For Heroes Inc. enables veterans with the right to live among citizens in a respectable manner and citizens the right to assist those veterans so as they don’t

feel left out and/or ashamed of their circumstances post-military service.

Plan Objectives

• Raise brand awareness by 50% by year end 2017 for primary and secondary audiences.

• Gain 100 Twitter followers by year end 2017.• Gain 25+ followers on Instagram by year end 2017 – primary and

secondary audiences.• Increase Facebook traffic by 25% in 1 year.• Elevate awareness of the volunteers and board members by 100% in

1 year through increased social engagement, newsletter creation and postcard campaign.

Sample Executions

HFH Business Card

HFH E-newsletter

HFH Postcard Front & Back

HFH Webpage Revision