Home Depot Merchandising with CMS -...
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Home Depot Merchandising with CMS March 12, 2014
Transcript of Home Depot Merchandising with CMS -...
Home Depot Merchandising
with CMS
March 12, 2014
2014 Article List
ITEM DESCRIPTION
AD
Item ARTICLE # SIZE
Cs
Pk BTN CODE Farm
ONTARIO
UPC RETAIL
BROADLEAF EVERGREENS
BOXWOOD ASSORTED # 1 X 1000176259 # 1 POT 24 4BGV111 TR 775551005070 8.99$
BOXWOOD ASSORTED # 2 X 1000176276 # 2 POT 15 4BGV122 TR 775551038153 21.99$
EUONYMUS ASSORTED # 2 1000164436 # 2 POT 15 4EFMIX122 TR 775551235842 18.99$
EUONYMUS EMERALD GAIETY 1000184851 # 1 POT 24 4EFEG111 TR 775551005667 9.99$
EUONYMUS EMERALD N'GOLD 1000184845 # 1 POT 24 4EFG111 TR 775551005674 9.99$
RHODODENDRON ASSORTED # 3 1000402755 # 3 POT 10 4RMIX133 TR 775551019039 34.99$
GLOBE BOXWOOD GIANT 1000684890 # 7 POT 5 4GBG177 TR 775551239000 38.99$
PYRAMIDAL PATIO BOXWOOD 1000684891 # 7 POT 5 4PB177 TR 775551194750 89.99$
SPREADING EVERGREENS
DENSE YEW 1000420654 # 3 POT 10 3TMD133 TR 775551124429 34.99$
GLOBE CEDAR # 1 1000418559 # 1 POT 24 3TOLG111 TR 775551005063 8.99$
GLOBE CEDAR ASSORTED # 2 1000163701 # 2 POT 15 3TOLG122 TR 775551100133 19.99$
HEATHER ASSORTED X 1000402690 # 1 POT 24 4EASS111 TR 775551234708 9.99$
DENSE YEW 1000733029 # 5 POT 10 3TMD155 TR 775551178712 49.99$
JUNIPER BLUE RUG 1000174004 # 2 POT 15 3JHW122 TR 775551122739 21.99$
JUNIPER BLUE STAR X 1000403273 # 2 POT 15 3JSBS122 TR 775551080961 21.99$
JUNIPER OLD GOLD 1000185144 # 2 POT 15 3JCOG122 TR 775551000365 21.99$
JUNIPER SEA GREEN 1000184883 # 2 POT 15 3JCPS122 TR 775551043591 21.99$
MUGO PINE # 2 1000402748 # 2 POT 15 3PM122 TR 775551001294 22.99$
ITEM DESCRIPTION
AD
Item ARTICLE # SIZE
Cs
Pk BTN CODE Farm
ONTARIO
UPC RETAIL
UPRIGHT EVERGREENS
CLIPPED CONE YEW 1000168850 # 3 POT 10 3TCC133 TR 775551234760 47.99$
DWARF ALBERTA SPRUCE # 2 X 1000101081 # 2 POT 15 3PGC122 TR 775551067542 21.99$
HICKS YEW 1000732967 # 7 POT 10 3TMHK177 TR 775551150923 69.99$
HICKS YEW 1000732968 # 10 POT 5 3TMHK181 TR 775551149378 79.99$
ASSORTED JUNIPERS 1000734203 # 7 POT 5 3ASSJUN177 TR 775551093404 53.99$
EMERALD CEDAR # 1 1000418557 # 1 POT 24 3TOSM111 TR 775551005049 8.99$
EMERALD CEDAR # 5 1000159508 # 5 POT 25 3TOSM155 TR 775551072812 25.99$
PROMO 6' CEDAR (Promo ONLY) X 1000113070 # 7 POT 10 3TOSM117 - 775551198680 Varies
TREES
JAPANESE MAPLE X 1000733032 # 2 POT 15 2APMIX122 TR 775551088158 24.99$
SHADE TREE 1000733031 # 7 POT 5 1SHADE177 BK 775551239444 59.99$
JAPANESE MAPLE # 5 X 1000412937 # 5 POT 5 2APB155 TR 775551061960 49.99$
JAPANESE MAPLE 1000684888 # 10 POT 5 2APB181 TR 775551239017 129.99$
ACCENT SERIES # 5 1000163702 # 5 POT 5 1LTA112 TR 775551174110 79.99$
OPTIMUM ACCENT SERIES # 7 1000114737 # 7 POT 5 1LTAP112 TR 775551202486 149.99$
STANDARD TREES
FRUITING WEEPING MULBERRY 1000133868 # 5 POT 5 7MAP115 TR 775551076599 64.99$
FRUITLESS WEEPING MULBERRY 1000133869 # 5 POT 5 7MAPC115 TR 775551027119 64.99$
ROSE TREE #3 POT 1000420225 # 3 POT 10 7ASSRTR133 TR 775551239468 34.99$
DWARF KOREAN LILAC STD 1000174001 # 5 POT 5 7SMP115 TR 775551051916 69.99$
WEEPING PEASHRUB 1000401186 # 5 POT 5 7CAP112 TR 775551121916 69.99$
EUONYMUS EMERALD N'GOLD STANDARD 1000101778 # 5 POT 5 7EFG112 TR 775551105497 69.99$
EUONYMUS EMERALD GAIETY STANDARD 1000401174 # 5 POT 5 7EFEG112 TR 775551056645 69.99$
PURPLELEAF SANDCHERRY STANDARD 1000734202 # 5 POT 5 7PC112 TR 775551110361 69.99$
2014 Article List
2014 Article List
ITEM DESCRIPTION
AD
Item ARTICLE # SIZE
Cs
Pk BTN CODE Farm
ONTARIO
UPC RETAIL
FRUIT TREES / FRUITS
COMBO FRUIT TREES X 1000101493 # 5 POT 15 6FTCP15 TR 775551202516 39.99$
FRUIT TREES X 1000101462 # 5 POT 15 6FTP15 TR 775551202493 32.99$
SHRUBS
AZALEA ASSORTED 1000163705 # 2 POT 15 2RANL122 TR 775551005094 22.99$
BARBERRY ASSORTED # 1 1000124205 # 1 POT 24 2BTMX111 TR 775551234777 11.99$
BARBERRY ASSORTED # 2 1000142817 # 2 POT 15 2BTMX122 TR 775551234784 28.99$
BURNING BUSH 1000175716 # 2 POT 15 2EAL122 TR 775551002505 14.99$
BUTTERFLY BUSH 1000117186 # 2 POT 15 2BMIX122 TR 775551025863 14.99$
DIABLO NINEBARK 1000175708 # 2 POT 15 2POD122 TR 775551002529 14.99$
FORSYTHIA ASSORTED X 1000411634 # 2 POT 15 2FONG122 TR 775551004462 12.99$
HYDRANGEA ANNABELLE 1000113128 # 2 POT 15 2HAA122 TR 775551004493 15.99$
HYDRANGEA ASSORTED (BLUE & PINK) X 1000151599 # 2 POT 15 2HMA122 TR 775551234791 18.99$
HYDRANGEA PEE GEE 1000411626 # 2 POT 15 2HPG122 TR 775551004509 15.99$
POTENTILLA PINK 1000411635 # 2 POT 15 2PFPQ122 TR 775551004585 11.99$
POTENTILLA WHITE 1000113127 # 2 POT 15 2PFAB122 TR 775551004561 14.99$
POTENTILLA YELLOW 1000151264 # 2 POT 15 2PPG122 TR 775551004578 14.99$
PURPLELEAF SANDCHERRY X 1000151864 # 2 POT 15 2PC122 TR 775551001331 14.99$
ROSE OF SHARON 1000177251 # 2 POT 15 2HSR122 TR 775551148920 19.99$
SILVERLEAF DOGWOOD 1000151865 # 2 POT 15 2CAE122 TR 775551001324 14.99$
SPIREA BRIDALWREATH X 1000175466 # 2 POT 15 2SVH122 TR 775551092148 11.99$
SPIREA GOLDFLAME 1000151603 # 2 POT 15 2SBGF122 TR 775551002536 15.99$
SPIREA GOLDMOUND X 1000418442 # 2 POT 15 2SJGM122 TR 775551033844 15.99$
WEIGELA ASSORTED # 2 X 1000149729 # 2 POT 15 2WMIX122 TR 775551235859 15.99$
SPIREA FIRELIGHT 1000733035 # 2 POT 15 2SBFL122 TR 775551223016 14.99$
2014 Article List
ITEM DESCRIPTION
AD
Item ARTICLE # SIZE
Cs
Pk BTN CODE Farm
ONTARIO
UPC RETAIL
SPIREA SHIROBANA 1000733036 # 2 POT 15 2SJS122 TR 775551074915 14.99$
HYDRANGEA FIRE & ICE 1000732972 # 2 POT 15 2HPFI122 TR 775551239451 19.99$
HYDRANGEA BOMBSHELL 1000733026 # 2 POT 15 2HPBS122 TR 775551239284 18.99$
HYDRANGEA ALL SUMMER BEAUTY 1000733027 # 2 POT 15 2HMAS122 TR 775551235361 18.99$
HYDRANGEA PINK DIAMOND 1000733028 # 2 POT 15 2HPPD122 TR 775551217770 18.99$
ASSORTED SHRUB 1000460790 #2 POT 15 2ASSSH122 TR 775551166481 14.99$
DAPPLED WILLOW 1000132883 #2 POT 15 2SIHN122 TR 775551147220 10.99$
OPTIMUM GIANT SHRUBS 1000684684 # 5 POT 5 2GS155 BK 775551238980 29.99$
COMMON LILAC 1000684894 # 2 POT 15 2SVC122 BK 775551086291 15.99$
POTTED ROSE #2 POT 1000463260 # 2 POT 15 2RRM122 TR 775551039983 15.99$
EXPLORER / HARDY ROSE #2 POT 1000508344 # 2 POT 15 2ASSRRE122 TR 775551088370 15.99$
PREMIUM ROSE #2 POT 1000732970 # 2 POT 15 2RRPR122 TR 775551235767 19.99$
CANADA DAY ROSE #1.5 POT X 1000732971 # 1.5 POT 24 2CDROSE1.5 TR 775551239482 11.99$
VINES
BOSTON IVY 1000118992 # 2 POT 15 5PTV122 TR 775551051817 15.99$
CLEMATIS # 1 X 1000170142 # 1 POT 24 5CMIX111 TR 775551028291 12.99$
DROPMORE SCARLET HONEYSUCKLE 1000118997 # 2 POT 15 5LDS122 TR 775551120681 15.99$
GOLDFLAME HONEYSUCKLE 1000118999 # 2 POT 15 5LG122 TR 775551145943 15.99$
THORNDALE IVY 1000177255 # 2 POT 15 4HHT122 TR 775551021452 15.99$
VIRGINIA CREEPER 1000119004 # 2 POT 15 5PQ122 TR 775551145950 16.99$
HEDGING
AMUR PRIVET HEDGE 1000411614 # 2 POT 15 2LA122 TR 775551109808 15.99$
BLACK HEDGING CEDAR 1000411615 # 2 POT 10 3TONG122 BK 775551075066 12.99$
2014 Article List
ITEM DESCRIPTION
AD
Item ARTICLE # SIZE
Cs
Pk BTN CODE Farm
ONTARIO
UPC RETAIL
NEW ARTICLES IN 2013
OBELISK PATIO CLEMATIS 1000765106 #3 POT 5 5CLOBEP133 TR 775551240457 24.99$
DISH GARDEN 1000765107 #5 DISH 5 9DISHG155 TR 775551240464 29.99$
PATIO POT ROSE 1000765108 #3 POT 5 2RMIXPP133 TR 775551240471 19.99$
NURSERY PLANTER 1000765109 #3 POT 5 9NURPLA133 TR 775551240488 29.99$
PATIO HICKS YEW 1000765112 #3 POT 5 3TMHKP133 TR 775551240501 24.99$
KNOCKOUT ROSE X 1000737959 #2 POT 5 2RKO122 TR 775551227526 15.99$
BLUE STAR JUNIPER 1000765113 #1 POT 5 3JSBS111 TR 775551080183 3 FOR $20.00
HICKS YEW 1000765114 #1 POT 24 3TMHK111 TR 775551202547 3 FOR $20.00
RHODODENDRON ASSORTED X 1000765115 #1 POT 24 4RMIX111 TR 775551017721 2 FOR $20.00
DWARF ALBERTA SPRUCE 1000765116 #1 POT 24 3PGC111 TR 775551005032 2 FOR $15.00
PINKY WINKY HYDRANGEA TREE 1000755632 #5 POT 5 7HPPW155 BK 775551240372 54.99$
QUICKFIRE HYDRANGEA TREE 1000755633 #5 POT 5 7HPQF155 BK 775551240341 54.99$
LIMELIGHT HYDRANGEA TREE 1000764277 #5 POT 5 7HPLI155 BK 775551123460 54.99$
Patio 3 in 1 Blueberry 1000775000 10" SQ 5 6ASSBLU031 BK 775551240952 39.99$
PATIO HYDRANGEA 1000775460 10" SQ 5 9HYDPAT12 TR 775551240969 39.99$
ESPALIERED COMBO APPLE 1000775235 # 5 POT 5 6ADCE115 TR 775551240976 39.99$
ACCENT PLANT # 3 POT 1000775176 # 3 POT 5 9APA133 TR 775551233152 39.99$
NEW ARTICLES IN 2014
PATIO FLAMINGO TRUMPET VINE 1000794141 10" SQ 5 5CRFM10 TR 775551242055 29.99$
PATIO BLUE MOON WISTERIA 1000794142 10" SQ 5 5WMBM10 TR 775551241836 29.99$
DOUBLE BERRY PLANTER 1000794143 10" SQ 5 6BLUSTR12 TR 775551240532 19.99$
PATIO FIG 1000793763 10" SQ 5 6FICH122 TR 775551240563 19.99$
PINK DIAMOND HYDRANGEA TREE 1000794053 # 5 POT 5 7HPPD155 TR 775551215639 74.99$
Another addition to the article list this year will be the 1g Assorted Flowering Shrubs – Still in Set Up Phase
New Item Pictures
Globe Cedar Japanese Maple (Bloodgood) Patio Flamingo Trumpet Vine Patio Blue Moon Wisteria
Double Berry Planter Patio Fig Pink Diamond Hydrangea
Tree Heritage Birch Clump
New Item Pictures
Autumn Blaze Maple
PJM Rhododendron
Red Sunset Maple October Glory Maple Pin Oak
New Item Specs Common Name Latin Name Height Sun / Shade
Globe Cedar THUJA OCCIDENTALIS 'WOODWARDII' 3' Full Sun
Japanese Maple ACER PALMATUM 6M Full Sun / Partial Shade
Flamingo Trumpet Vine CAMPSIS RADICANS 'FLAMINGO' 2-3' Full Sun / Partial Shade
Blue Moon Wisteria WISTERIA MACROSTACHYA 'BLUE MOON' 2-3' Full Sun
Double Berry Planter DOUBLE BERRY PLANTER 2-3' Full Sun
Patio Fig HARDY FIG TREE 4-5' Full Sun / Partial Shade
Consists of red trumpet-shaped flowers with orange throats
Globular form becomes wider than high
Dark green foliage turns brown in winter - will return to normal colouring in Spring
Light green foliage changing to a yellowish-bronze to purplish red in Fall
Does well planted in well drained soils
Attractive to hummingbirds
Full sun is needed for best flowering
Fragrant blue flowers blooming in June with another 1-2 flushes of bloom occuring in summer
Beautiful planter containing blueberries and strawberries
Bears fruit
New Item Specs
Common Name Latin Name Height Sun / Shade
Pink Diamond Hydrangea Tree HYDRANGEA PANICULATA 'PINK DIAMOND' 6-7' Full Sun / Partial Shade
Heritage Birch Clump BETULA NIGRA 'HERITAGE' CLUMP 40' Full Sun / Partial Shade
Pin Oak QUERCUS PALUSTRIS 80' Full Sun
Red Sunset Maple ACER RUBRUM 'RED SUNSET' 50' Full Sun
October Glory Maple ACER RUBRUM 'OCTOBER GLORY' 40' Full Sun
Tolerates high pH soils and heavy clay
Flowers start out white but turn to rich pink
Flowers bloom from July through to September
Avoid pruning in Spring when sap is running
Blooms April to May
Fall colour is beautiful
Orange to brilliant red fall colour
Shiny green leaves turning to brilliant orange / red in fall
Leaves stay on until early winter, becoming duller in colour
Form is pyramidal to round
New Item Specs
Common Name Latin Name Height Sun / Shade
Autumn Blaze Maple ACER X FREEMANII 'AUTUMN BLAZE' pp#4864 50' Full Sun
PJM Rhododendron RHODODENDRON 'PJM' 1.2M Partial Shade / Full Shade
Requires little pruning
Summer foliage is green leading to orange/red in the Fall
Hardiest Rhodo, tolerating sun/shade and drought
Flowers are lavender, blooming in early Spring
Category Definitions Evergreen:
A plant that has leaves in all four seasons, which are always green. These can consist of trees and shrubs. BTN also
breaks their evergreens into 3 separate categories:
• Broadleaf
• Spreading
• Upright
Tree:
A tree typically has many secondary branches that are supported by a center trunk. Some trees will bear fruit or
flowers.
Standard Tree:
Refers to a tree that has a single, upright, clear stem before the canopy starts.
Fruit Tree:
Fruit trees are grown in a variety of different shapes, but are mainly used to produce fruit. We supply 2 different
categories of fruit trees: Combo (contains multiple fruits on 1 tree) and single fruit trees. Fruit trees will require
pollination to ensure optimum results.
Shrubs:
A shrub is differentiated from a tree by its multiple stems and shorter height. Most shrubs will require pruning to
keep their shape and promote new growth.
Vines:
Refers to a plant with a growth habit of trailing or climbing. Another word used to refer to a vine is climber.
Hedging:
Refers to a row of closely spaced shrubs/trees, planted and trained to provide a barrier or mark a boundry.
Watering
Watering Frequency
Category Frequency Time of Day
Roses Every Second Day Anytime but avoid peak sunlight hours 11- 3
Shrubs Every Second Day Anytime but avoid peak sunlight hours 11- 3
Trees Every Third Day Anytime but avoid peak sunlight hours 11- 3
Merchandising Tips & Techniques
▪ Locate BTN's product upon arrival. Our racks and pallets will either be in the garden centre already or outside the
locked gates .If necessary, locate a key holder and ask them to unlock the outside gate.
▪ Once the racks and pallets are in the appropriate location, cut shrink wrap and merchandise the product.
It is usually a good idea to assess the amount of product there is, and have a plan as to where everything will go.
It is necessary to condense the existing product on a regular basis to make room for the new product.
▪ Try not to park racks in the aisles when merchandising. If you have to have the rack in an aisle,
try to leave a space for shoppers to pass through, and move the empty rack out of the aisle as soon as it is empty.
▪ Make use of valuable end caps to display product that is in bloom and full of colour -this attracts shoppers from afar.
▪ When possible, use the natural colours of the shrubs to merchandise in a creative "colour striping" effect. Place
goldmound spirea's beside purpleleaf sandcherry's for example, to have the most striking colours side by side on the
bench. This makes for effective, creative merchandising, therefore increasing sales.
▪ Group the same types of plants together, for example all evergreens together, flowering shrubs together, etc
keeping consistency throughout the benches. Refer to your sku list as the shrubs are categorized in this way on it.
▪ For larger merchandise that is too big for the benches, use pallets to create a "tree run". Try to keep the line
as straight as possible, with the same technique of keeping all varieties together. Use a sign stand to sign these products.
Merchandising Tips & Techniques
▪ Ensure the sign card is easily visible with the retail showing, and the appropriate sign above the corresponding product.
The benches will have a slot above the top shelf which holds the sign cards nicely.
It may be necessary to shift signs from week to week, as the placement of the product will shift.
▪ Keep the product in a straight line on the benches as much as possible. This creates a crisp, clean effect. Maintain the
benches throughout the day, straightening the product, pulling it forward whenever possible.
▪ Use the entire bench to make the space look as full as possible, never leave an empty hole. If inventory is low,
spread the product further apart to fill the bench, until the next shipment arrives.
▪ Always maintain a clean working space, putting all plastic and garbage into an empty shopping cart.
When leaving, take all garbage to the receiving area or to an area specified by an associate
Keep your tool kit close at all times, never leaving your tools (exacto knife, pruning shears) unattended.
▪ Only use the garden centre space that is allocated to us. Our benches and ground space should already be identified
early in the season, we need to respect other vendors and their space as well.
▪ Prune our product when necessary, removing kill back and dead leaves. It is essential that our plants and trees look as
attractive and healthy to potential customers.
Photo’s
How product looks when
delivered
Photo’s
Example of Generic Tags that
will be made and printed at
BTN’s shipping facilities
Photo’s
Example of signage supplied
by Home Depot
Photo’s
Example of
Category Signage
Photo’s
Promo Cedars
Photo’s
Promo Item on
Rolling Rack at Front
Entrance
Photo’s
Good example of an
end cap in the early
Spring season
Photo’s
Good End Cap # 1
Photo’s
Good End Cap # 2
Photo’s
Landscape Event Front
Apron Example
Photo’s
Boxwood Set
(Landscape Event Item)
Photo’s
Example of how
to set up
Opening Order
items
Photo’s
Good Set # 1
Photo’s
Good Set # 2
Photo’s
Tree Run Example
Photo’s
Example of a bad end cap –
there should only ever be 1
item on an end cap
Photo’s
Here is an example of
a bad set – signage is
hidden underneath
the branches
Photo’s
Example of bad
merchandising in
the aisle – product
should be sorted by
category so it
doesn’t look too
cluttered
Photo’s
Example of a bad
tree run
Ad Planner
Article Description Markets Retail
WEEK 10 - AD STARTS APR 10
1000411634 2G FORSYTHIA ONTARIO, ATLANTIC (NOT MKT 408) 2 FOR $20
1000402690 1G HEATHER ONTARIO, ATLANTIC (NOT MKT 408) 3 FOR $20
WEEK 11 - AD STARTS APR 17 (EASTER PROJECT WEEKEND EVENT)
1000113070 PROMO CEDAR ONTARIO, ATLANTIC, QUEBEC VARIES BY MKT
ASSORTED LANDSCAPE EVENT ITEMS
1000775457 3G BOXWOOD ONTARIO, ATLANTIC 21.99
1000125406 3G HICKS YEW ONTARIO, ATLANTIC 21.99
1000174297 BABY BLUE SPRUCE ONTARIO, ATLANTIC 21.99
1000792853 2G PJM Rhododendron ONTARIO, ATLANTIC 21.99
1000145944 5G MAGNOLIA ONTARIO, ATLANTIC 34.99
1000792858 5G HERITAGE BIRCH CLUMP ONTARIO, ATLANTIC 49.99
1000792857 5G PIN OAK ONTARIO, ATLANTIC 49.99
1000792915 RED SUNSET MAPLE ONTARIO, ATLANTIC 49.99
1000792856 OCTOBER GLORY MAPLE ONTARIO, ATLANTIC 49.99
1000792874 AUTUMN BLAZE MAPLE ONTARIO, ATLANTIC 49.99
1000101493 5G COMBO FRUIT TREE ONTARIO, ATLANTIC 39.99
1000101081 2G DWF ALBERTA SPRUCE ONTARIO, ATLANTIC 21.99
1000403273 2G BLUE STAR JUNIPER ONTARIO, ATLANTIC 21.99
Front Apron Planogram
Key Events of 2014
• Promo Cedar in Ontario, Quebec and Atlantic Canada in weeks
11, 12 & 13
• Landscape Event (articles listed below) in weeks 11, 12 & 13
ITEM DESCRIPTION
AD
Item ARTICLE # SIZE
Cs
Pk BTN CODE Farm
ONTARIO
UPC RETAIL
HICKS YEW X 1000125406 # 3 POT 10 3TMHK133 TR 775551124436 21.99$
BABY BLUE SPRUCE X 1000174297 # 3 POT 5 3PPBB133 BK 775551187905 18.88$
MAGNOLIA ASSORTED X 1000145944 # 5 POT 5 2MAS155 TR 775551135173 34.99$
GLOBE CEDAR # 3 POT 1000794139 # 3 POT 5 3TOW133 TR 775551099956 21.99$
BOXWOOD # 3 POT X 1000775457 # 3 POT 5 4BGV133 TR 775551181330 21.99$
JAPANESE MAPLE X 1000794140 #1 POT 48 2APMX111 TR 775551242048 18.88$
HERITAGE BIRCH CLUMP X 1000792858 5 GAL 5 1BNHC155 TR 775551242062 49.99$
PIN OAK X 1000792857 5 GAL 5 1QP155 TR 775551242079 49.99$
RED SUNSET MAPLE X 1000792915 5 GAL 5 1ARRS155 TR 775551242109 49.99$
OCTOBER GLORY MAPLE X 1000792856 5 GAL 5 1AROG155 TR 775551242096 49.99$
AUTUMN BLAZE MAPLE X 1000792874 5 GAL 5 1ARAB155 TR 775551242086 49.99$
PJM RHODODENDRON X 1000792853 2 GAL 15 4RPJM122 TR 775551016717 18.88$
• 1g Assorted Evergreens and Boxwood Event in week 14
• 2 FOR $___ will start week 15 and run through to week 19 (not
confirmed with HD yet)
Store Velocity
Store
Size
# of
Stores1 gallon 2 gallon
AAA 3 288 180
A 10 192 120
B 27 96 90
C 27 72 45
D 17 48 30
E 1 24 30
85 8160 5925
Ont Ad Distribution
We will try to use this for all ad
distributions, but that is not
always the case
Store Velocity STORE # LOCATION Velocity Market
7011 Etobicoke S. AAA 79
7013 Stockyards AAA 79
7073 Leaside AAA 79
7007 Ancaster A 79
7022 Sudbury A 384
7026 Nepean A 123
7081 Kingston A 194
7106 Richmond Hill A 79
7108 Kanata A 123
7116 Peterborough A 194
7133 Belleville A 194
7137 Orillia A 79
7161 Richmond Hill N. A 79
7001 Ellesmere B 79
7002 Woodbridge B 79
7003 Oakville B 79
7008 Hamilton B 79
7009 London N. B 215
7012 Curity B 79
7023 St.Catharines B 215
7024 Barrie B 79
STORE # LOCATION Velocity Market
7027 Morningside B 79
7030 Newmarket B 79
7033 London S. B 215
7079 Barrhaven B 123
7105 Waterloo B 215
7118 Orleans B 123
7123 Oshawa B 79
7129 Yorkdale B 79
7132 Mississauga N. B 79
7135 Aurora B 79
7136 Markham E. B 79
7138 Brantford B 215
7142 Guelph B 215
7157 Trafalgar B 79
7158 South Keys B 123
7167 Orangeville B 79
7228 Windsor B 215
7241 Milton B 79
7249 Whitby North B 79
7004 Markham C 79
7005 Whitby C 79
Store Velocity STORE # LOCATION Velocity Market
7006 Brampton S. C 79
7017 Kitchener C 215
7021 Burlington C 79
7025 Gloucester C 123
7034 Sault Ste.Marie C 384
7107 Eglinton E. C 79
7109 Ajax C 79
7110 Brampton N. C 79
7112 Mississauga S. C 79
7115 Burloak C 79
7130 Mississauga W. C 79
7134 Castlefield C 79
7153 Sarnia C 215
7154 Owen Sound C 384
7160 North Bay C 384
7164 Bracebridge C 384
7166 Cambridge C 215
7174 Niagara Falls C 215
7179 Kitchener W. C 215
7182 Woodstock C 215
7234 Collingwood C 384
STORE # LOCATION Velocity Market
7237 London E. C 215
7239 Brampton E. C 79
7240 Bowmanville C 79
7251 Cobourg C 79
7075 Cornwall D 123
7078 Dufferin D 79
7085 Brockville D 123
7114 Rexdale D 79
7178 Chatham D 215
7184 Windsor E. D 215
7226 Parry Sound D 384
7236 Timmins D 384
7238 Pickering D 79
7242 Pembroke D 123
7244 Huntsville D 384
7247 Midland D 384
7256 Hamilton Mountain D 79
7262 Markham N. D 79
7263 Carleton Place D 123
7264 Bradford D 79
7269 Bolton D 79
7080 Gerrard Square E 446
Challenges vs Successes
Challenges of 2013:
• Weather
• Associates
• Other Vendors!
• Specific Stores (Curity, Markham area, Timmins, Gerrard Square)
Successes of 2013:
• 8% comp over 2012 season in our category (Trees & Shrubs)
• Promos help to drive the business
• Timed deliveries by product readiness
Deliveries
Google Drive is what we use as our dispatching system. We will be providing
CMS with this link before shipping starts for the season.
Contact Information:
SCHOMBERG LOCATION (TR):
877-939-1047
Dispatcher: Marc
PORT HOPE LOCATION (BK):
877-786-2191
Dispatcher: Kevin
Dispatch Example
2014 Set Dates
Mkt Date Mkt Date 79 GTA
79 31-Mar-14 79 7-Apr-14 446 Gerrard Square
215 31-Mar-14 215 7-Apr-14 215 South West Ontario
194 31-Mar-14 194 7-Apr-14 194 Peterborough, Belleville, Kingston
446 31-Mar-14 446 7-Apr-14 123 Ottawa Region
384 Northern Ontario
123 7-Apr-14 123 14-Apr-14
384 7-Apr-14
384 21-Apr-14
OPEN 2ND
Subject to change
Signage
• We will have a sign card for every item on our Article List
• Each item will also have an Item Tag – you can get all pertinent information
about the item from that tag (ie: UPC, Article #, shade or sun, info about
colouring, etc).
Sign Card Example
Vendor Responsibilities Vendor reps will work as a team with the Home Depot associates to drive sales, control markdowns
and keep the department "Fresh, Full & Fragrant".
Vendor reps will not operate any gas or electrical powered lift equipment. Hand lift jacks will be
available for moving pallets and racks of merchandise within the store.
Customer safety will be our #1 priority!
Vendor reps will merchandise daily shipments as per the planogram agreed upon at the beginning
of the season.
Vendor reps will sign the product with the correct and current sign cards. It may be necessary to
print a retail sticker from the mobile cart.
Vendor reps, when in stores, will clean plant displays and remove any dead or unattractive leaves,
blooms, and pull product if not up to standards. They will separate and record spoilage/damage
and submit it to the Dedicated Live Goods Associate, or place in the designated area of the department.
Vendor reps will merchandise, price product and ensure all items have sufficient signage.
Vendor reps will place orders at store level for replenishment.
Watering Frequency
Category Frequency Time of Day
Roses Every Second Day Anytime but avoid peak sunlight hours 11- 3
Shrubs Every Second Day Anytime but avoid peak sunlight hours 11- 3
Trees Every Third Day Anytime but avoid peak sunlight hours 11- 3
RTV Process An RTV (Return to Vendor) is a procedure that credits Home Depot for our products. This is only done in certain
circumstances, and should always be approved by your supervisor first.
An RTV would be done for the following reasons:
▪ Our product is dead or damaged upon arrival
▪ Our product is diseased
We do not issue an RTV due to lack of watering resulting in plants dying over the season. This is very important, as the
store may try to get a credit due to this reason. Once an RTV has been created, the plants must be either thrown out in
the garbage, or picked up by one of our drivers to be brought back to the farm. Do not leave them in the garden centre as
a customer may purchase them by mistake.
RTV Procedure:
▪ Store or merchandiser will contact the sales rep to request a credit
▪ Rep will inspect the product and issue a credit if needed
▪ RTV form to be filled out in full and signed by the rep and store representative
▪ Fax or email the form to Lyndsay at head office
▪ The RTV form will be processed within 24 hours of receiving it and faxed back to the RTV department
▪ Store is to fax or email the p.o number back to Lyndsay once it's processed in their system
▪ File credit
It is important that the forms are filled out completely, as we need this information to complete the credit process.
We do not give out credits under the Home Depot "One Year Guarantee", this is a loss for the store not the vendor
RTV Form HOME DEPOT RTV FORM
BTN Phone # 1-800-668-5116 (ex 258)
BTN Fax # 905-859-4172
Contact Lyndsay Dubois
Email [email protected]
ARTICLE # ITEM DESCRIPTION SIZE QTY COST RETAIL
BTN REP SIGNATURE:_____________________________________
BTN REP PRINT NAME:_____________________________________
DM or ASM SIGNATURE:____________________________________
DM or ASM PRINT NAME:____________________________________
HD RTV ASSOC.:
BTN CREDIT (RGA)#
HD P.O #
STORE NUMBER:
STORE NAME:
DATE:
HD RTV FAX #:
REASON
Top Stores in 2013 # Store # Location 2013 Invoice $
1 7073 Leaside $212,709.27
2 7011 Etobicoke S. $199,608.95
3 7013 Stockyards $163,088.29
4 7106 Richmond Hill $146,309.97
5 7024 Barrie $142,864.04
6 7133 Belleville $138,532.71
7 7081 Kingston $133,143.24
8 7161 Richmond Hill N. $132,612.74
9 7030 Newmarket $130,269.56
10 7137 Orillia $127,017.09
11 7116 Peterborough $123,357.96
12 7135 Aurora $122,714.86
13 7022 Sudbury $120,556.31
14 7167 Orangeville $119,307.19
15 7033 London S. $118,941.84
16 7007 Ancaster $117,783.01
17 7002 Woodbridge $116,011.84
18 7026 Nepean $115,064.02
19 7023 St.Catharines $114,697.84
20 7157 Trafalgar $112,500.24
21 7003 Oakville $111,649.34
22 7108 Kanata $110,734.57
# Store # Location 2013 Invoice $
23 7079 Barrhaven $110,482.83
24 7129 Yorkdale $108,860.49
25 7009 London N. $108,550.19
26 7012 Curity $108,371.86
27 7158 South Keys $106,901.82
28 7001 Ellesmere $103,459.61
29 7138 Brantford $102,986.94
30 7034 Sault Ste.Marie $100,887.46
31 7132 Mississauga N. $100,574.56
32 7123 Oshawa $98,946.36
33 7027 Morningside $98,686.36
34 7105 Waterloo $98,067.49
35 7008 Hamilton $98,037.51
36 7142 Guelph $94,527.09
37 7025 Gloucester $94,489.64
38 7241 Milton $91,197.83
39 7112 Mississauga S. $90,758.56
40 7134 Castlefield $90,079.09
41 7249 Whitby North $89,568.01
42 7160 North Bay $89,408.34
43 7110 Brampton N. $88,347.01
44 7115 Burloak $86,783.01
Top Stores in 2013 # Store # Location 2013 Invoice $
45 7228 Windsor $85,408.37
46 7118 Orleans $84,740.82
47 7021 Burlington $84,575.91
48 7164 Bracebridge $84,570.69
49 7109 Ajax $83,686.61
50 7174 Niagara Falls $83,115.09
51 7166 Cambridge $83,072.59
52 7130 Mississauga W. $82,167.66
53 7269 Bolton $80,541.01
54 7256 Hamilton Mountain $79,600.86
55 7136 Markham E. $79,267.38
56 7153 Sarnia $79,035.09
57 7017 Kitchener $78,010.34
58 7107 Eglinton E. $76,141.38
59 7251 Cobourg $75,787.81
60 7114 Rexdale $75,068.06
61 7005 Whitby $74,788.61
62 7238 Pickering $73,859.11
63 7237 London E. $73,412.62
64 7004 Markham $73,310.61
65 7184 Windsor E. $71,664.37
66 7264 Bradford $71,448.06
# Store # Location 2013 Invoice $
67 7154 Owen Sound $69,617.92
68 7240 Bowmanville $69,054.48
69 7239 Brampton E. $69,050.78
70 7182 Woodstock $68,945.59
71 7006 Brampton S. $67,927.23
72 7262 Markham N. $67,857.61
73 7179 Kitchener W. $66,630.27
74 7078 Dufferin $66,390.63
75 7244 Huntsville $65,125.32
76 7085 Brockville $62,146.52
77 7263 Carleton Place $61,425.07
78 7075 Cornwall $61,221.92
79 7234 Collingwood $61,107.52
80 7178 Chatham $60,013.87
81 7226 Parry Sound $57,961.27
82 7242 Pembroke $56,962.77
83 7247 Midland $56,148.02
84 7236 Timmins $44,657.95
85 7080 Gerrard Square $41,859.88
Top Items 2013 Actual vs 2014 Projected # Item No. Article No. Item Description Quantity
1 3TOSM117 1000113070 Emerald Cedar 137,280
2 4BGV133 1000775457 Green Velvet Boxwood 35,511
3 3TOSM155 1000159508 Emerald Cedar 30,155
4 4BGV111 1000176259 Green Velvet Boxwood 19,402
5 3TMHK133 1000125406 Hicks Yew 18,294
6 5CMIX111 1000170142 Clematis Mixed 17,188
7 2APMIX122 1000733032 Assorted Japanese Maple 10,320
8 4EFG111 1000184845 Emerald 'N Gold Euonymus 9,108
9 2FONG122 1000411634 Northern Gold Forsythia 8,640
10 2HMA122 1000151599 Assorted Hydrangea 8,430
2013 Actual Invoiced Sales
# Item No. Article No. Item Description Quantity
1 3TOSM117 1000113070 PROMO 6' CEDAR 134,784
2 4BGV133 1000775457 BOXWOOD # 3 POT 28,500
3 3TOSM155 1000159508 EMERALD CEDAR # 5 20,000
4 4BGV111 1000176259 BOXWOOD ASSORTED # 1 20,000
5 5CMIX111 1000170142 CLEMATIS # 1 18,000
6 2APMX111 1000794140 JAPANESE MAPLE 9,900
7 4RPJM122 1000792853 PJM RHODODENDRON 9,500
8 4EFEG111 1000184851 EUONYMUS EMERALD GAIETY 9,200
9 4EASS111 1000402690 HEATHER ASSORTED 8,500
10 3TMHK133 1000125406 HICKS YEW 8,425
2014 Projected Totals
2014 Road Show Dates
Show Date Show Location Show Store Location Time of Show
08/04/2014 Toronto Innovation Centre 9am - 5pm
09/04/2014 Barrie 7024 Barrie 9am - 5pm
10/04/2014 SWO Ontario 7033 London South 9am - 5pm
15/04/2014 Ottawa 7025 Gloucester 9am - 5pm
