HOKKAIDO SET NET FISHERY’SEFFORTS TOWARD ECO-LABEL

Februay 2015Hokkaido gyoren

FISHERY IN HOKKAIDO

FISHERY IN HOKKAIDO

Fishery production in 2013:1,3 million tons (80% of 1993)

286.4 billion yen (88% of 1993)

20% of total Japanese fishery production amount

Scallop, salmon, and kelp account for 53 %.Majority is stock enhancement fishery, which supports fishery by releasing artificially raised fry.

1,5001,7001,9002,1002,3002,5002,7002,9003,1003,3003,500

0200400600800

1,0001,2001,4001,6001,8002,000

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

生産量 金額catch value

Scallop, 53.7

Salmon, 53.2

Kelp, 25.2

Squid, 17.9Alaska pollack,

13.0

Saury, 10.5

Octopus, 10.3

Cod, 6.6

Sea cucumber, 5.9

Crabs, 5.9

Atka mackerel, 5.7

Others, 40.0

catch value (billion yen)

Scallop

Salmon

Kelp

Squid

Alaska pollack

Saury

Octopus

Cod

FISHERMEN IN HOKKAIDO The number of fishermen in Hokkaido is 16,640 in 2013 (87% of 2006)

73% is over 50They operate fishery licensed by prefecture government

They organize fisheries cooperative （74 in 2015） Their main businesses are (1) Sales, (2) Commercial fishing gear supply,

(3) Financing and fund management, (4) Management guidance, and (5) Insurance

3 federations unify each business; (1) Hokkaido Gyoren (sales, gear supply, and guidance), (2) JF Marine Bank Hokkaido (Finance), and (3) Gyosai (Insurance)

Fisheries cooperative

Fishermen Fishermen Fishermen

Fisheries cooperative

Fishermen Fishermen Fishermen

Fisheries cooperative

Fishermen Fishermen Fishermen

GyorenSales, purchase, education

Marine BankFinance

GyosaiInsurance

ABOUT US

Establishment 1949 Subscription 5.04 billion yen Gross sales 326.2 billion yen (Mar 2014) Our role（Sales/Marketing）Fishery products and processed products（Purchasing）Fishing materials and marine fuel（Education）Management guidance, lobby for seafood measures, environmental operation to protect resources

Japan’s largest prefectural fisheries federation of economic and educational activity

http://www.gyoren.or.jp

（SALES/MARKETING） Markets 208.4 billion yen (Mar 2014)⇒Harvest sales to local buyers Distribution 97.6 billion yen (Mar 2014)⇒Processed product sales by fishermen and fisheries cooperatives

(Dried scallop, kelp, dried sea cucumber etc）⇒Domestic sales and exports of frozen fish and processed seafood by Gyoren’s

own factory, fisheries cooperatives’ factory, and other private processers. Focus on stability of fish price and distribution to increase fishermen’s profits.

GyorenFactory

CooperativeFactory

Processors

Wholesaler

Retailers

Restaurants

Processors

Retailers

Restaurants

Production Markets Processing Distribution

Exports

TradingTrading companies

Domestic

Buyers

Processors

GyorenFishermen

Expanding domestic consumption

Promotion for smooth distribution

Maintaining domestic supply and demand

Expanding foreign demandExports

Domesticsale

CHUM SALMON SET NET FISHERYIN HOKKAIDO

ABOUT THE FISHERY

A fishery licensed by Hokkaido governor.Valid for 5 years.（924 nets are licensed in 2015）

The fishing gear is set during chum salmon’s run season.Fixed with sand bags and never changes its position.

A passive fishing method which attracts migrating salmon into the gear.The vessel catches the fish alive.Non-target species are released on site.Impacts on both fish body and environment is much smaller than active fisheries like trolling.

Set net model

Folding up the net

定置網敷設位置例示

定置免許統数（78ヵ統）雄武町 8ヵ統興部町 9ヵ統紋別市 7ヵ統湧別町 5ヵ統北見市 11ヵ統網走市 9ヵ統斜里町 29ヵ統

SET NET FISHING GEAR LOCATION MAP

Number of licensed nets(total 78)

Omu town 8 Okoppe town 9 Monbetsu town 7 Yubetsu town 5 Kitami city 11 Abashiri city 9 Shari town 29

STOCK MANAGEMENTOF CHUM SALMON IN HOKKAIDO

◎Appropriate management of marine resource

⇒Planned management of catch and target based on local ordinance(Production goal is set every 5 years by academic experts’ consultation）

◎Stock management plan development by Hokkaido Government

⇒Rationale: Information from official research institutes including run predict and medium- to long-term resource use goal

⇒Agreement: Local salmon enhancement associations and fishery adjustment commisions

◎Guideline toward appropriate resource use and reproduction

⇒Rationale：Information from official research institutes including run predict and medium- to long-term resource use goal

⇒Measures：Autonomous regulation including fishery stop according to salmon run to coastal area and rivers

⇒Operation：Decided at resource users(fishers) meeting, operated in each area

１．Pre-season

Predicts salmon run ofcoastal area and river

・Develop hatchery management plan according to medium-to long-term stock management goal・Decide operation guideline for appropriate resource use and reproduction

民間増殖団体

漁業者

地区組織

漁業協同組合

漁業者

漁業者

漁業者

Decision ofManagement plan and operation guideline

agreement

２．In-season

Analyzes salmon run

If short of the target

Discuss regulations and report the result

Local organs

Local organs

漁業者の代表

民間増殖団体 地区行政機関

公的研究機関

Discuss regulations

Instruction漁業者

漁業協同組合

漁業者

漁業者

漁業者

Implements regurationsEx. Net removal, season shortening

Official institute

Official institute

Government,commision

Government,organs concerned

Private hatchery

Official institutes Fisheries representatives

Private hatchery Local governments

Local organs

Fisheries cooperative

Fishermen Fishermen Fishermen

Fisheries cooperative

Fishermen Fishermen Fishermen

DISTRIBUTION OF HOKKAIDO CHUM SALMONAND WORLD SALMON PRODUCTION

0t

50,000t

100,000t

150,000t

200,000t

250,000t

k@0

k@100

k@200

k@300

k@400

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k@600

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Hokkaido chum salmon harvest and average price chart 全道水揚 全道単価catch price

0t

50,000t

100,000t

150,000t

200,000t

250,000t

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Hokkaido chum salmon product chart

ミール

輸出向

すり身

冷凍向

塩蔵向

生鮮向

meal

export

mince

frozen

salted

fresh

k@0

k@100

k@200

k@300

k@400

0t

20,000t

40,000t

60,000t

80,000t

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Japanese exports of salmon その他(t) 中国(t) 単価（k@）ChinaOthers price

0t

100,000t

200,000t

300,000t

400,000t

500,000t

600,000t

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Japanese salmon domestic supply chart 国内供給計 国産 輸入total domestic import

0t

500,000t

1,000,000t

1,500,000t

2,000,000t

2,500,000t

3,000,000t

3,500,000t

4,000,000t

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

FAO Global salmon production chart 合計 天然 養殖total wild farmed

1992～1999

0t

50,000t

100,000t

150,000t

200,000t

250,000t

k@0

k@100

k@200

k@300

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1992 1993 1994 1995 1996 1997 1998 1999

全道水揚 全道単価catch price

0t

50,000t

100,000t

150,000t

200,000t

250,000t

1992 1993 1994 1995 1996 1997 1998 1999

ミール

輸出向

すり身

冷凍向

塩蔵向

生鮮向

meal

export

mince

frozen

salted

fresh

k@0

k@100

k@200

k@300

k@400

0t10,000t20,000t30,000t40,000t50,000t60,000t70,000t

1992 1993 1994 1995 1996 1997 1998 1999

中国(t) その他(t) 単価（k@）OthersChina price

0t

100,000t

200,000t

300,000t

400,000t

500,000t

600,000t

1992 1993 1994 1995 1996 1997 1998 1999

国内供給計 国産 輸入total domestic import

0t500,000t

1,000,000t1,500,000t2,000,000t2,500,000t3,000,000t3,500,000t4,000,000t

1992 1993 1994 1995 1996 1997 1998 1999

合計 天然 養殖total wild farmed

・Hokkaido: catch increase, price down＊fish meal, export, and fresh sales increased as countermeasures・Japan: Domestic and import roughly the same level・Global salmon: 1.5 million tons＊Farmed surpasses wild in 1997

2000～2007年

0t

50,000t

100,000t

150,000t

200,000t

250,000t

k@0

k@100

k@200

k@300

k@400

k@500

k@600

2000 2001 2002 2003 2004 2005 2006 2007

全道水揚 全道単価catch price

0t

50,000t

100,000t

150,000t

200,000t

250,000t

2000 2001 2002 2003 2004 2005 2006 2007

ミール

輸出向

すり身

冷凍向

塩蔵向

生鮮向

meal

export

mince

frozen

salted

fresh

k@0

k@50

k@100

k@150

k@200

k@250

k@300

0t10,000t20,000t30,000t40,000t50,000t60,000t70,000t

2000 2001 2002 2003 2004 2005 2006 2007

中国(t) その他(t) 単価（k@）OthersChina price

0t

100,000t

200,000t

300,000t

400,000t

500,000t

600,000t

2000 2001 2002 2003 2004 2005 2006 2007

国内供給計 国産 輸入total domestic import

0t500,000t

1,000,000t1,500,000t2,000,000t2,500,000t3,000,000t3,500,000t4,000,000t

2000 2001 2002 2003 2004 2005 2006 2007

合計 天然 養殖total wild farmed

・2003 harvest breaks record, price down＊Export expand as a countermeasure⇒Eco-label needs of export market⇒Alaska gets MSC certification in 2000・Japan: Domestic and import roughly the same level・ Global salmon: Over 2 million tons＊Farmed continues increasing

2008～2014年

0t

50,000t

100,000t

150,000t

200,000t

250,000t

k@0

k@100

k@200

k@300

k@400

k@500

k@600

2008 2009 2010 2011 2012 2013 2014

全道水揚 全道単価catch price

0t

50,000t

100,000t

150,000t

200,000t

250,000t

2008 2009 2010 2011 2012 2013 2014

ミール

輸出向

すり身

冷凍向

塩蔵向

生鮮向

meal

export

mince

frozen

salted

fresh

k@0

k@50

k@100

k@150

k@200

k@250

k@300

k@350

0t

10,000t

20,000t

30,000t

40,000t

50,000t

60,000t

70,000t

2008 2009 2010 2011 2012 2013 2014

中国(t) その他(t) 単価（k@）OthersChina price

0t

100,000t

200,000t

300,000t

400,000t

500,000t

600,000t

2008 2009 2010 2011 2012 2013 2014

国内供給計 国産 輸入total domestic import

0t

1,000,000t

2,000,000t

3,000,000t

4,000,000t

2008 2009 2010 2011 2012 2013 2014

合計 天然 養殖total wild farmed

・Catch remains 100-120 thousand tons, price high＊Earthquake reduced export sharply in 2011・Japan: Domestic and import roughly the same level＊Substantial Chilean coho enters at low price in

2011-2012・Global salmon: Over 3 million tons＊More increase of farmed salmon

HOKKAIDO CHUM SALMON FISHERY’SEFFORTS TOWARD ECO-LABEL

2007Start looking into eco-label certificationMSC pre-assessment in whole area of Hokkaido（objective）- Improvement of chum salmon price and value,- global promotion,- response to export counterpart’s needs and competitor,including Alaska

2011Start MCS full-assessment in Kitami region

2012-13Two on-site assessments and meetings with assessment bodyFailed to arrive at a consensusPeer review

2014Still dissensus after peer reviewDeem inevitable impact on current fishery and hatchery if continueWithdraw from MSC assessment

EFFORTS TOWARD ECO-LABEL

＜Kitami region＞Hokkaido’s largest landing

region, facing the Okhotsk sea

2013 54,161t （45 % of Hokkaido share）

2014 38,348t (36 %)

CURRENT STATUS OF OUR ACTIVITY It is still important to ensure Hokkaido chum salmon

consumption in Japan and abroad for stable distribution. While global farmed salmon production is increasing and now

over 3.5 million tons, wild caught has remained steady at 1 million tons.

Since worldwide demand for seafood is increasing, the global value of Hokkaido chum salmon as wild is supposed to be on a upward trend.

Now, global promotion tools including eco-label and FIPs will lead to not only further value improvement, but also stock stabilization.

It is difficult to make foreign assessment body understand Japanese fishery management and hatchery project.

Currently we are now considering eco-label which fits reality of Japanese fishery.

（APPENDIX）HOKKAIDO SCALLOP MSC CERTIFICATION

2010 Apr Full-assessment, Jul On-site assessment 2012 Feb-Nov Peer review 2013 Apr Public review May Certification 2014 Mar Annual audit

Scope: 98 % of Hokkaido scallop (83% of Japan)①Okhotsk sea, Nemuro strait: seabed fishery②Funka bay, Lake Saroma: hanging enhancement

Japanese share of international market:Wild 40 %, farmed 10 % (FAO statistics）

Exports to US, China are on the increasing（scallop meat etc）