HOKBEN INDONESIADIGITAL INSIGHT [Dec 2014]

NABATA TECHNOLOGY

Nabata Technology listening all digital conversation about Fast Food Industry (Makanan Cepat Saji) in Bahasa Indonesia.Nabata digital crawl engine call COLT (conversation online and data tagging) ver2.1

Listening period on ten days - 1st to 10th Dec, 2014Twitter data capture only for teaser [exclude : facebook-web-blog-forum-instagram-path] All keyword that put on crawling engine related to brand, competitor and hashtag measurement.

1. Brand Listening (“hokben” or “hoka hoka bento”)2. Competitor Listening (“mcd”, “yoshinoya” and “pizza”)3. Hashtag campaign (“#Hotnfresh”, #HokbenFest)

#1

Share of Voice

Hokben has 3% share of voice conversation among all keyword. Hokben reach impact more than 14M+ [6%] that support by potential buzzer are @Hokben, @kulinermedan, @MallTamanAnggrek, @infokuis, @kuisgratis.

#2

Conversation People Impact M+

Hokben 1684 1098 14959167 14.96

McD 14800 12131 30673987 30.67

Yoshinoya 199 144 650597 0.65

Pizza 40948 31141 203104234 203.10

SOCIAL MEDIA INSIGHTHOKBEN

Keyword HOKBEN

Total conversation 1.684 in ten days , in average daily

conversation talk about hokben 168 conversation.

In average 109 people talk about Hokben on twitter daily.

Total impact that generate by “hokben” more than 14.9 M+ in 10 days listening.

#3

Impact & buzzer HOKBEN

#3Highest impact issues at Dec 8th and Dec 10th reach more

than 2.7M+ impact.

Most active opinion leader is @Hokben official with 32 tweet on twitter

daily in average.

@Hokben successfully generate more than 12M+ impact on social

media, followed by @895jizfm @MalTamanAnggrek and @kulinermedan.

Keyword Hokben

Mostly people talk about Hokben during lunch time [11-12am ] and before dinner [4pm-8pm] #3

895jizfm

mblo, kalau malem minggu ga ada kegiatan, mending merapat ke @HokBen jakal aja, liat dance, beatbox sama band competition. seru lho :D

RT @KeyEnt_Jogja: Today!! Yuk nanti jam 4 datang ke hokben jakal, nonton "The Phantom".. Cc @Natanaelmona @dilala18 @stelladmx_ @895jizfm

Yuk semua nonton beatbox, dance dan band competition di @HokBen #hokbenfest http://t.co/1ljcViJvAN

kulinermedan

Japanese fushion di renjirokuu medan fair gedung baru lantai 2. Banyak menu yg mirip hokben disini… http://t.co/9Ubg7UuNBh

Japanese fushion di @renjirokuu medan fair gedung baru lantai 2. Banyak menu yg mirip hokben disini nih. Bagi yg... http://t.co/pTi7GnVo69

MalTamanAnggrek

RT @zivinaa: @UMNRADIO @MalTamanAnggrek Tenantnya @Ensogo_ID ada sizzler, @soursally_indo, @BakmiGM ,@HokBen @ChatimeIndo ;)) #EatforChri…

kuisgratis

Penasaran kuisnya dan hadiahnya apa?? Kamu bisa cek di sini > https://t.co/yVgwXAsZET cc: @HokBen

Ensogo_ID

Mau voucher diskon 50% GM,SourSally,Hokben,McD? Click : http://t.co/hGPeCvHnMx Jgn smp kehabisan Socialites! http://t.co/gToeYEav7P

Serbakuis

RT @HokBen: Penasaran kuisnya dan hadiahnya apa?? Kamu bisa cek di sini > http://t.co/GePZEMiuYJ

Trending WordHOKBEN

#3Trending word around “HOKBEN” mostly greeting

from official @hokben engage and appreciate to customer

“FINAL” related to #hokbenfest @andiwibowo895: ayo dukung

jagoanmu di GRAND FINAL #HokbenFest w/ @everydayband Sabtu13/12/14 jam3sore-9mlm di @Hokben Jakal http://t.c…

“Patung” related to joke @ikramarki: Aries itu orangnya gengsian; dia gak akan

mau nyapa patung hokben sebelum si patung hokbennya nyapa duluan.

SOCIAL MEDIA INSIGHTMCD

Keyword MCD

#3Total conversation 14.800 in ten days , in average daily

conversation talk about MCD 1,480 conversation.

In average 1,200 people talk about MCD on twitter daily.

Total impact that generate by “MCD” more than 30.6 M+ in

10 days listening. [double size compare to hokben]

Keyword MCD

#3Highest impact issues at Dec 10th and Dec 2nd reach more

than 10.4M+ impact.

Most potential buzzer that support MCD are @radityadika, @infobdg, @RadioElshinta and @lewatmana, @KakaoTalkINA

Most active account are @utiw_mcd, @standupCiledug and other social media netizen.

Total impact that generate in 10 days listening 30M+

Keyword MCD

Mostly people talk about MCD evening, before dinner and late-night [drive by service open for 24hours] #3radityadika

Selamat malam dari McD Kemang. RT @MayaMayotMaya: Selamat malam dari kota Sintang, KalBar. Bg @radityadika :)

infobdg

#lalinBDG 10.10 : Lampu merah di perempatan Simpang Dago-McD mati. Ga da polisi terlihat. Lalin jadi kacau, pada ga mau ngalah | @__ales

#lalinBDG 10.30: Simpang dago yg deket mcd lampu merahnya mati. Terus ga ada petugas jadi macet deh http://t.co/YQnl4yOLpf | @uciws

RadioElshinta

18.23: RT @aryo_pratomo: Jl Bangka Raya, Jaksel arah Kemang Raya stuck s/d per4an McD, stlh itu lancar. Arah sbaliknya ramai lancar.

15.07: RT @gpsberjalan: Jl Danau Sunter Utara arah Sunter Mal macet, kepadatan mulai dr stelah McD. Cuaca mendung #Jkt

lewatmana

ke kebon nanas dlu..dr alsut naik feeder smpai depan mcd trus sambung angkot trun kebon nanas dr situ banyk bis ke merak (via @niena82)

naik kopaja 612, turun depan McD, trus jalan kaki (via @cimitcool)

KakaoTalkINA

RT @M3d14na: @KakaoTalkINA wow seru nih di booth kakaotalk cihampelas walk bisa dpt tiket ntn dan voucher mcd. Thx ya kakaotalk http://t.co…

RT @M3d14na: @KakaoTalkINA seru nih d booth kakaotalk cihampelas walk bisa dpt tiket ntn dan voucher mcd. Thx kakaotalk #kadokakao http://t…

@Nu2Nug kamu bisa ikutan event Share n Win berhadiah 2 voucher McD. Yuk datang ke booth KakaoTalk untuk info detilnya ^^

Trending WordMCD

#3Trending word around “MCD” mostly from complaint

customer Komplen pelanggan McD di Batu Caves. Tak kiralahdi Mekdi atau tempat lain, tp pekerja2 mcm ni mmgmemualkan. pic.twitter.com/FXOm2oRsJg

This complaint on social media become snowball impact, generate 312 RT and more than 40.2 K potential impression.

SOCIAL MEDIA INSIGHTYOSHINOYA

Keyword Yoshinoya

#3Total conversation 199 in ten days , in average daily

conversation talk about Yoshinoya 19 conversation.

In average 14 people talk about Yoshinoya on twitter daily.

Total impact that generate by “Yoshinoya ” only less than

0.65 M+ in 10 days listening.

Keyword YOSHINOYA

#3Highest impact issues at Dec 10th and Dec 11nd reach more

than 451K+ impact.

Most potential buzzer that support Yoshinoya are @Lokerbdg, @YoshinoyaID, and @Arievrahman

Most active buzzer that support Yoshinoya are @just_yoshinoya, @@moa_tampan, @raihasirou

Total impact that generate in 10 days listening only 650K+

Keyword YOSHINOYA

Mostly people talk about Yoshinoya during lunch time [12-1pm] and 5pm at the evening.LokerBdg

Via @moa_tampan : Yoshinoya BEC. Interview pd Rabu s.d jumat Pukul 09:00 s.d 15:00 WIB di SMKN 09, Jl. Soekarno Hatta Km 10 Bandung

yoshinoyaID

PERTAMA di SURABAYA! YOSHINOYA Japan's No.1 Beef Bowl (100% US Beef,sejak 1899!) Buka SENIN, 15 DESEMBER, Galaxy Mal Lt.2 (dibwh Foodcourt)

Dan YOSHINOYA akan hadir juga di Tunjungan Plaza 3, Food Court! Who's can't wait?? ;)

YOSHINOYA akan buka di HARAPAN INDAH BEKASII! Siap2 nikmatin Japan's No.1 Beef Bowl ya! Ikutin terus timeline kita buat info tgl bukanya ;)

YOSHINOYA akan hadir juga di Tunjungan Plaza 3 SURABAYA, Food Court! Who's can't wait?? ;)

arievrahman

@TravellersID okesip. Lain kali kita meeting di Yoshinoya aja bareng @KaniaKismadi @JLa16692.

oevank

cc @IchwanMochamad RT @fidanzata1928: YOSHINOYA \o/ http://t.co/DeJ789fu8P

yoshinoya plus emberan mamam tuh widi

@IchwanMochamad @ozhan00 emberan plush yoshinoya ntap wid wa'a'a'

realyukavers

PERTAMA di SURABAYA! YOSHINOYA Japan's No.1 Beef Bowl (100%US Beef, sejak 1899!) Akan buka SENIN,15 DESEMBER di Galaxy Mal lt.2 @yoshinoyaID

_FredFerry

BTW pelayan2 Yoshinoya ada yg jomblo gak sih? Pada keukeuh banget upsellingnya sampe dapet.. ??

doniseptian_ID

Karaoke bersama crew yoshinoya atrium senen. kudu nangis banyak suka dukanya. smoga sukses buat kalian ;)

#3

Trending WordYOSHINOYA

#3Trending word around “Yoshinoya” mostly talk

about No.1 Beef Bowl in Japan, and promoting Yoshinoya for interview at Bandung

Lowongan Kerja Bdg @lokerbdgVia @moa_tampan : Yoshinoya BEC. Interview pd Rabu s.d jumat Pukul 09:00 s.d 15:00 WIB di SMKN 09, Jl. Soekarno Hatta Km 10 Bandung

SOCIAL MEDIA INSIGHTPIZZA

Keyword PIZZA

#3Total conversation about pizza 40K+ in ten days , in average

daily conversation talk about PIZZA 4K+ conversation.

In average 3K+ people talk about PIZZA on twitter daily.

Total impact that generate by “PIZZA” more than 203M+in 10 days listening.

Keyword PIZZA

#3Highest impact issues at Dec 1st and Dec 11nd that support by influencer @detikcom, @AdaDiskon and @NasehatSuper

Most conversation in general issues about PIZZA Video Resep: Pizza Rendang http://t.co/PHE5Zk4pxl via @detikfood

Most active buzzer that support PIZZA are @rocknrollpizza2, @katalogpromosi, @pizza_always, @Nugi_Hard and official @Pizza_HutID

Total impact that generate in 10 days listening more than 203M+

Keyword PIZZA

Mostly people talk about PIZZA during morning breakfast [6am] and 3pm at the evening and for dinner. #3Cidera usai bercinta dengan pizza pria ini protes ---> http://t.co/t04jlZHmHq

NasehatSuper

Video Resep: Pizza Rendang http://t.co/PHE5Zk4pxl via @detikfood

detikcom

Pizza Rendang http://t.co/cdHC3nc0EA via @mytranstweet

detikcom

Inilah Hasil Persilangan Antara Pizza dengan Cake, Burger dan Ramen http://t.co/iMu8iz6TwY via @detikfood

detikcom

Inilah Hasil Persilangan Antara Pizza dengan Cake, Burger dan Ramen http://t.co/ofNK2UYDIf via @detikfood http://t.co/zGEZpwyL60

detikcom

Pizza Hut Inggris Membuat 'Subconscious Menu' Pertama di Dunia http://t.co/mogeehtLjW via @detikfood

detikcom

Pizza Hut Inggris Membuat 'ubconscious Menu' Pertama di Dunia http://t.co/Qynz9Lhe6a via @detikfood

detikcom

Cidera usai bercinta dengan pizza pria ini protes ---> http://t.co/LzHJvQaECz

NasehatSuper

RT @owlcity: pizza hangat lebih sedap

Trending WordPIZZA

#3Trending word around “PIZZA” mostly talk about

Burger, Cake, Pizza Hut and Ramen.

Inilah Hasil Persilangan Antara Pizza dengan Cake, Burger dan Ramen de.tk/VpCZ3F via @detikfood support by @detikcom

Laba KFC dan Pizza Hut Anjlok, Pemilik Tak Kapok Jualan di Tiongkok dlvr.it/7mzwY2 pic.twitter.com/FduXxrAC2t that support by news channel @vivanews, @beritasatu

Hashtag #HotNfresh#HokbenFest

#HOTnFresh#3

Total conversation using hashtag #HotnFresh only 181 conversation in last 30 days.

Peak on 13-14th November 2014 that support by @one_abudand @gabriellaimel01

Need supporting more buzzer to busting awareness this hashtag on social media.

#HOTnFresh#3

#HokbenFest#3

Total conversation using hashtag #HotbenFest 392 conversation in last 30 days. This event support by Jogjapotential account @JogjaBand @Hokbenand @895jizfm @JogjaUpdate

Insight

Hokben campaign hashtag #HotNfresh reach only 181 conversation for last 30days.

Need support potential buzzer to increase awareness and brand association Hokben with #HotnFresh.

Hokben official account has large follower [37.2K+] but mostly not active interaction with official account (low feedback rate) and need more engagement communication strategy.

How to create buzzing event using social media?

How to engage with “targeted” audience

Example : Teenage that love with dance battle and band?

Case study : MTV VJ hunt buzzing project

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