HOGD - Stylebook

StylebookHistory of Graphic Design I

by: Johnny Bruner

AmpersandA symbol that is often used to represent the word “and”.

2 History of Graphic Design I : Stylebook

3History of Graphic Design I : Stylebook

TermDefinition


BaroqueA popular style from the

late 16th century to the late 18th century. The Baroque style is known for its rich

colors, dramatic contrasts and extravagant detail.


CalligraphyA style of writing giving

letters and words a more artistic appeal.



ChiaroscuroAccentuating the light

and dark areas to create dramatic contrasts.


Drop CapsEnlarging the first letter of

the paragraph and dropping it down into the first few

lines of text.


EgyptianHaving developed several

writing systems that can be read in numerous directions,

the Egyptians told stories through pictures and created

elaborate works of art.


FlourishesElegant and often whimsical

swirls used for decoration on a page or around words.


Flying ButtressA style strongly associated

with Gothic architecture. An artistic form of arch-way

that supports the walls of taller buildings.


ForeshorteningA perspective technique

making a two-dimensional object appear to be more

three-dimensional.


Hieratic ScaleA way to represent

dominance or importance.


High ReliefA technique where the

dominate subject projects from the background.


Illuminated Manuscript

A book that is handwritten and fully decorated.


Information Graphics

A word or collection of data that is presented in the form

of a graphic to be read and understood easily.


IntaglioA technique where the image

or text is carved or etched onto a flat surface and then

used for printing.


ItalicA typeface where the letters

slant to one side.


LogogramA small graphic that

represents a word.


Low ReliefA technique that only

displays a little from the background.


Movable TypeBlocks of metal that have

letters or words carved on to them for printing.


PerspectiveA spatial and visual

representation of how an object will look.


PetroglyphRock carvings of logograms or pictures that represent a

story or words.


Pointed ArchAn architectural style

commonly used in Gothic architecture.


Printer’s MarksMarks on a document to

notify printer what colors are being used and to outline where the document should

be cut.


RebusA style of writing where

words are replaced by pictures.


Ribbed VaultWebbed style ceilings often used in Gothic architecture.


RococoAn artistic style that started

in the 18th century to rebel against Baroque art and

architecture by expressing a more ornate feel while using

bright colors, witty themes and lots of curves and

movement.


RomanesqueA word that means “in

the Roman manner”. The Romanesque style was

more commonly used when speaking of cathedrals or

churches, with mason walls, high arches, and vaulted

ceilings.


Rose WindowA stained glass window with a circular pattern, primarily

seen on churches with Gothic architecture.


Rune StoneAncient stones with runic

inscriptions carved into it. Dating back to the 4th

century and lasting until the 12th century.


Stained GlassColored glass that forms a

design or mural of some sort.


TenebrismAccentuating the light and

dark areas to create intense dramatic contrasts.


TrademarkA legal term used for the

exclusive rights of an image, word or name.


TympanumA decorative wall, usually

above an entrance. Typically in the shape of a half-circle or

triangle.


WoodcutAn image is carved into a

smooth piece of wood and then with ink transferred to paper to create the printing.


Thank YouHistory of Graphic Design I

HOGD - Stylebook

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