STYL

EBOO

K STYLEBOOKKey Terms of Graphic Design

By Maisie Johnson

TABLE OF CONTENTS TABLE OF CONTENTS

1. Pictograph 13. Ionic 2.Ideograph 14.Corinthian3. Petroglyph 15. Ligature

4. Hieratic Scale 16. Ampersand5. Trademark 17. Illuminated Manuscript

6. Rebus 18. Interlaces7. Greek Geometric 19. Carpet Pages

8. Greek Orientalizing 20. Lacertines9. Greek Archaic 21. Movable Type

10. Greek Hellenistic 22. Logogram11. Greek Classical 23. Stained Glass

12. Doric 24. Romanesque

1

PICTOGRAPHPICTOGRAPH

Pictographs are simple pictures or sketches, which are use to literally represent the things

depicted. They are some of the earliest form of communication.

2

3

IDEOGRAPHIDEOGRAPH

When you use a Ideograph you are conveying ideas through simple

symbols or pictures.

PETROGLYPHPETROGLYPH

This term is where Pictograph and Ideograph collide, because a petroglyph

can be either. These are carved into rocks and are usually simple figures; they

were also a form of communication.

4

HIERATIC SCALE HIERATIC SCALE

This is a type of scale that when used shows importance through size. The largest item

holds the most importance then down to the smallest which is the least important.

5

TRADEMARKTRADEMARK

A trademark is a unique mark that is used by a merchant or manufacturer, to

designate his/her goods, and also to distinguish them from others.

6

REBUS

REBUS

A Rebus is an allusional device that uses picture to represent words

or even parts of words, and can form a phrase or sentence

7

GREEK GEOMETRIC GREEK GEOMETRIC

This division of art is described as Geometric or Rectilinear forms which

artists used to decorate vessels.

8

GREEK ORIENTALIZING GREEK ORIENTALIZING

This division of art is called Orientalizing for the influence of Egyptian and Near Eastern art.

9

GREEK ARCHAIC GREEK ARCHAIC

The term “Archaic” means “old” or “old fashioned”, which shows

the contrast between art at this time and that of the classical period.

10

GREEK HELLENISTIC GREEK HELLENISTIC

The Hellenistic actually means “Greek-like” and was spread

around the Mediterranean area.

11

GREEK CLASSICAL GREEK CLASSICAL

Classical was thought to be the top of the development of Greek, and

can be divided in three periods Early, High and Late.

12

DORIC DORIC

Of the three styles Doric, Ionic and Corinthian, Doric is the

simplest, it virtually has no base and a round capital.

13

IONIC IONIC

This style of Greek architecture has a round base

and scroll-like capital.

14

CORINTHIANCORINTHIAN

Corinthian style has a rounded base but the capital is decorated with Acanthus leaves, and least

commonly used order.15

LIGATURE LIGATURE

Ligatures are formed when single typographic characters are combined

of two or more characters. For instance, there are common ligatures

for the “fi” and “fl” combinations.16

AMPERSAND AMPERSAND

The Ampersand symbol is a typographic symbol which is derived from the Latin word

“et” which means “and”.17

ILLUMINATED MANUSCRIPT ILLUMINATED MANUSCRIPT

An illuminated manuscript is a handwritten book that is embellished

and highly decorated with illustrations and ornate letters.

18

INTERLACES INTERLACES

Interlaces are woven designs that were often seen in illuminated manuscripts as well as Celtic work.

19

CARPET PAGES CARPET PAGES

These pages are fully decorative and no white spaces, the pages

often had no writing and they mimicked the oriental carpets.

20

LACERTINES LACERTINES

These are similar to interlaces but instead of being just woven designs,

they are created with animals.

21

MOVABLE TYPE MOVABLE TYPE

Movable type was developed around 102 CE by the Chinese, but it didn’t catch on because there were too many letters.

22

LOGOGRAM LOGOGRAM

A Logogram is a character that is used in both Egyptian an Chinese writings that can represents a word or phrase.

23

STAINED GLASS STAINED GLASS

Stained glass was one of the characteristics of Gothic style, and these ornate windows were usually

found in the churches. Depicting divinity and biblical stories.

24

ROMANESQUE ROMANESQUE

This style of European art and architecture was around the 11th and 12th century. This era did eventually

develop into the Gothic style.

25