Hoe integreer ik Social Media in Marketing en Strategie? · 2016. 3. 18. · Started since Iceland...
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Transcript of Hoe integreer ik Social Media in Marketing en Strategie? · 2016. 3. 18. · Started since Iceland...
Jos Veldwijk
Marketing & Sales 100% Social Media in B2B
Consultancy, Training & Projects
Clients
Agenda
1. Introduction
2. Why business is changing
3. Social Media: Facts & Figures
4. Examples & Best Practices
5. Discussion
Marketing as we know it
Buyer behaviour has changed
Buyers complete 80% of
the buying cycle before
interacting with sales.
New challenge
Facts & Figures from B2B
• 60% of B2B Decision Makers from all industries are using Social Media (more than avarage internet user)
• 95% of B2B buyers lack relevant information from suppliers during their buying process
• 59% of B2B buyers share their experience with peers
Social Media in Europe
Social Media Penetration EU-5
Social Media Use
Facebook dominates Europe
Business Opportunities
1. Branding & PR
2. Leadgeneration
3. Service & Support
4. Social Recruitment
5. Shorter Sales Cycle
6. Research & Development
7. Internal Communication
8. Competitive Advantage
9. Expertise & Leadership
10. Cost reduction
Branding & PR
Leadgeneration
Best Practices B2B Social Media Marketing
Quote request via Facebook Business Page
Service & Support
Started since Iceland Vulcano eruption Currently > 230.000 Followers Highly interactive & personal Reduced Phone Calls = Reduced Costs
Link to Video: ‘KLM finding, activating
and creating Superpromotors’
Social Recruitment
Innovation
Internal Communication
Research
Sales
Authority
What about Your Customers?
LinkedIn Groups
• 161 Groups about Yachting
• 1.273 Groups about Agriculture
• 1.913 Groups about Marine
• 8.536 Groups about Construction
What about YouTube?
• 108 video’s about Yanmar Industrial
• 250 video’s about Yanmar Diesel Generator
• 1.490 video’s about Yanmar Diesel Engines
• 1.580 video’s about Yanmar Diesel Marine
• 2.180 video’s about Yanmar Tractor
People share their video’s including tips, testing & demos Results: millions and millions of views worldwide
What about others?
26 Video Play lists 692 Video’s uploaded 4.436 Subscribers 3.923.673 Views
EXPO
RESPONSE & LIKES
Volvo Penta Just Starting
Facebook Page From Finland
Social Media Training
Social Media Cycle
Analysis
Goals
Persona’s
Content
Channels Organization
Planning
Execution
Optimization
Get in touch E: [email protected] T: www.twitter.com/josveldwijk L: www.linkedin.com/in/veldwijk M: +31 (0)6 18 28 38 65
VeldMerk is a Dutch consultancy company 100% dedicated to Social Media for medium and large seized companies in Business to Business. VeldMerk offers specific services in Strategy, Training and Project Management. VeldMerk closely cooperates with professionals for supplemental services such as Online Video, Websites, Text & Design and SEO. Clients from several industries leverage our expertise suiting their needs and possibilities.
