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HND, ISMS

Formulating New StrategyBusiness Strategy LO2

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Stakeholder Analysis

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Who is a stakeholder

A corporate stakeholder is that which can affect or beaffected by the actions of the business as a whole

"those groups without whose support the organization wouldcease to exist.

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Source -Wikipedia

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The most common presentation styles use a matrix torepresent two dimensions of interest with frequently a third

dimension shown by the colour or size of the symbol

representing the individual stakeholders.

Some of the commonly used dimensions include:

Power (high, medium, low)

Support (positive, neutral, negative)

Influence (high or low)

Need (strong, medium, weak)

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Stakeholder significance grid

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High power, interested people: these are the people youmust fully engage and make the greatest efforts to satisfy.

High power, less interested people: put enough work in

with these people to keep them satisfied, but not so much

that they become bored with your message.

Low power, interested people: keep these people

adequately informed, and talk to them to ensure that no

major issues are arising. These people can often be very

helpful with the detail of your project.

Low power, less interested people: again, monitor these

people, but do not bore them with excessive communication.

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Blockers to watch as their high energy makes them likely to communicatewidely, influence effectively and act vigorously. Their low commitment to your

change affects what they say and do, which makes them likely to land up

standing in your way.

Champions - why do we never seem to have enough of these? The same high

energy as your Blockers but committed to your change. Look after thesestakeholders when you find them.

Preachers - are committed to your change and also may talk a lot, but their

low energy means they are unlikely to take much other action.

Sleepers - well the hint is in the name. They are not really committed to your

change and dont have the energy to do anything about it or talk aboutit. Unless you know they are because they dont understand what is coming

(and therefore might move to another quadrant when they find out) you dont

need to exert too much time or effort looking after them.

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Environment Auditing

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Thank You