OCR –

Level 3 Cambridge Introductory Diploma in Media

Unit 35: LO2Social Media Products

Candidate Name: Thomas HibbertCandidate Number: 2063Centre Number: 64135

Contents1. First Idea Purpose – Slide 42. Mind Map – Slide 53. First Idea Colour Scheme – Slide 64. First Idea Font Style – Slide 7 – Slide 105. Copyright Information – Slide 116. Competitors – Slide 127. Synergy – Slide 138. Format/Style – Slide 149. Slogan – Slide 1510. Hand Drawn Drafts – Slide 16 – Slide 1711. Graphic Layouts – Slide 18 – Slide 2012. Technological Convergence – Slide 2113. Second Idea Purpose – Slide 2214. Second Idea Colour Scheme – Slide 2315. Font Style – Slide 24 – Slide 2716. Copyright Information – Slide 2817. Competitors – Slide 2918. Synergy – Slide 3019. Format and Style – Slide 3120. Slogan – Slide 3221. Hand Drawn Drafts – Slide 33 – Slide 34

22. Graphic Layouts – Slide 35 – Slide 3723. Technological Convergence – Slide 3824. Conclusion – Slide 39

First Idea - PurposePurpose

My first Idea is based on Twitter and Facebook. Idea one is a social media site where users will be able to follow each other and post photos as well as other

media.Target Audience

The target audience for idea 1 is teenagers aged 15 and over.

KatzUsing Katz’ Uses and Gratifications theory the target audience for this site will

be trying to fulfill personal relationships through the site. The site will be focused on bringing people together as friends and keeping friendships

together.Maslow

According to the hierarchy of needs by Maslow, the audience for idea one have ‘social needs’. This means that the audience value friendship and seek

relationships, which links with the Slogan.Hartley

Using Hartley's theory on the seven subjectivities, the audience for my first idea would be any gender, no particular ethnicity, between 15 and 30, social class, British and American, non married, and has a well respected self image

of themselves.

Mind Map

First IdeaColour Scheme

The colour scheme for idea one is white, black and red. I chose white because it connotes purity and innocence, this is important because there is a lot of controversy surrounding social media and

this will tell the user that this site is innocent and harmless. The second colour is black, I chose this colour because black connotes power and formality. This is important because the site will look

professional and appeal to those seeking maturity and power. The last colour in my colour scheme is red, I chose red because it

suggests friendship and passion. These appeal to the audience this idea is aimed at because it encourages making friends and is

surrounded by the friendship convention.

I took inspiration from Facebook for my colour scheme. Facebook have a blue, white and black colour scheme. I want to show inspiration from Facebook and Twitter so I used their colour scheme but instead of their blue colour which is the face of

Facebook, I used red so that I could create the same impression in a unique and new way.

First IdeaFont StyleThere are 3 possible font styles to choose from for my first idea all of which are found on a variety of font downloading websites.

Font 1 – News Gothic MT http://fontsgeek.com/fonts/News-Gothic-MT-Regular News Gothic MT looks modern and professional with a simplistic twist. This font will convey the feelings expressed through the colour scheme and will draw the users that appeal to formality and youth.I tested the font style out on possible names for idea one.

First IdeaFont 2 – Myriad Prohttp://www.fontpalace.com/font-details/MyriadPro-Regular/ Myriad Pro looks professional and elegant for a website. Myriad Pro looks similar to News Gothic MT but more bold. Myriad Pro looks more comic than professional because of its boldness, this may contradict the formality conveyed in the colour scheme and put users off.

I tested out some possible names for this idea with the font.

First IdeaFont 3 – Roboto Slabhttp://www.fontsquirrel.com/fonts/roboto-slab Roboto Slab looks professional and elegant as the colours do in my colour scheme, this means my site will show consistency and formality. However the Roboto Slab font does look slightly old fashioned which may not look aesthetically pleasing to the audience as they are 15 years old and over.

I tested this font out on the possible names for this idea.

First IdeaChosen Font StyleThe font style I have chosen to use is the first one I shortlisted, News Gothic MT. I have chosen this font style because I wanted a font style that went well with my colour scheme’s connotations of formality, elegance and safety for a young teenage audience. The issues with the second font style were that it looked too bold and slightly too young for the audience and the third font style looked formal, not too bold but too old.

I then came to the decision of choosing the first font style because it wasn’t too bold and was modern and formal, this was the perfect font. The name of the site was then easy to finalise because of the theme and purpose of the site, the users would be following each other’s lives so the site would be called LifeFollower to coincide with the simplicity of the site itself.

Copyright Information ©

The copyright information will go on the settings page. This will let the user read an extensive list of what the terms of using the website and on what condition the user can use the site and will show the LifeFollower is a registered trademark which is copyright protected.

The copyright information will go on the settings page because this way all of the technical and legal information is on one page so it is easy to access as are the other pages. This way the user will not have to search and browse through every page and every link to try and find this copyright information.

Competitors

LifeFollower will compete with Facebook and Twitter. There will be competition between my product and both Twitter and Facebook because LifeFollower has aspects from both products of inspiration which users will be attracted to as they are with Facebook and Twitter.

SynergyThere will be synergy with Facebook for LifeFollower. In the banner at the top of each page under the sign in box will be the option to sign in with Facebook.

By having this synergy with Facebook it will make it easier for users to use the site and it may help control the competition with Facebook

Format/StyleHomepageThis page will be where the news feed is, status bar and the suggestions of who to follow.

InboxThe Inbox page is where all of the user’s messages from other users will be stored, they can view these at anytime.

FriendsThis is the page where all of the user’s friends will be shown. On this page there will be a friends list showing all the friends that the user has and which friends are online and offline.

LF’SLF’s are the friends that you have favorite and chosen to follow. This page will serve the same purpose as the friends page but will show what your LF’S have been posting and doing.

ProfileThis page is fully customisable by the user as this is where they will be able to change their profile picture and status.

SettingsOn the settings page the user will be able to find contact information, FAQ’s and the user will be able to configure how the page is shown for example text size, colour brightness and other accessibility settings.

SloganThe slogan for LifeFollower is “never lose touch again”. This connotes the purpose of the site to the user which is to keep friends and family in touch.

The slogan is simple and easy for the user to understand. The slogan is written under the product name on the website so that users can see and read the slogan to know what the site will do.

Homepage Hand Drawn Draft MastheadThe masthead for LifeFollower is at the top of the page. It is positioned at the top of the page so that it is the first thing that the user sees, the effect of this is that they should then associate it with the product.

LogoThe logo is on the banner with the masthead and the sign in boxes.

Navigation BarThe navigation is a drop down menu.

Sign inThere is the option to sign in at the top of the page beside the masthead in the banner. This feature will let users sign in with their LifeFollower account and access the site’s content.

Sign-Up Hand Drawn Draft Advertisement

I have planned to have an advert positioned on the

right side of the page. The advert will promote a

product associated with the site to help promote

the site and its membership.

LogoThe logo is on the

banner with the masthead and

the sign in boxes.

Navigation BarThe navigation is

a drop down menu.

Sign in detailsThe user will have to enter the appropriate data in the boxes to sign up for LifeFollower. Failure to do so will flag up on the page with a validation message for example: ‘Please fill in the highlighted areas to continue’.

Homepage Graphic LayoutThis graphic layout is a mock-up of what he homepage for LifeFollower would look like. On the home page there is a banner located at the top. In the banner you will find the masthead, logo, slogan and the sign in option. The benefit of having all of these in the banner is that this way the user can navigate to the sign in section quickly when first loading the page and they can hover over the logo to reveal the drop down navigation bar menu to move around the site after signing in.

On the navigation menu there are 6 buttons. Home, inbox, Friends, LF’s, Profile and the settings. Each button will take the user to that page and have a hyperlink built into the text on the button.

Sign-Up Page Graphic LayoutThis is the graphic layout for the sign up page for LifeFollower. The colour scheme is the same on the sign up page as it is across all the other 6 pages, this will show consistency and connote organisation to the user. The banner and the navigation bar remain the same throughout the sign up page as well as the other pages.

There will be an advertisement on the side of the sign up page which will advertise the company that sponsors the site. This will not only increase revenue for LifeFollower but it will advertise and motivate users to join LifeFollower.

Profile Page Graphic LayoutFriends OnlineThe tab to the right shows all of the friends that the user has online.

The user will be able to see if someone is online because there will be a green (online) or red (offline) LifeFollower icon under the friend’s name.

Like/CommentThere are Like and Comment buttons which allow other people to interact with an activity or something the user has posted.Touch Base

Touch base is a chat feature which will notify you when you haven't spoken to a particular friend for a certain amount of time and will

prompt you to message them. This keeps people in touch as the slogan for LifeFollower promises.

Navigation Menu

IdentThe logo of my social media site is remaining on the top corner of the banner to keep the brand identity across the whole website.

BioThis is a description of the person written by them.

StatusThe user can choose or write their own status to tell people how they feel or what they are doing.

Technological Convergence

My social media product is showing technological convergence as it can be used in app form for IOS devices. The images to the left show IOS devices with the LifeFollower app on the home screen. The app is called LifeFollower so it is easy to find and the icon has the LF logo so that when the user is looking for the app on their phone they can find it easily.

Second Idea - PurposePurpose

GameFame is based on the Playstation app and the GAME app. GameFame is a site where users can follow game studios and developers to get the latest news on games

coming out and even purchase them on the site.Target Audience

The target audience for idea 2 is teenagers aged 18 and over.Katz

The target audience for my second idea using Katz’ theory is looking for personal relationships. This social media product will help people who game online make

friends and maintain personal relationships with people online.Maslow

In terms of Maslow’s hierarchy of needs the audience have ‘social needs’. The social media product will meet these needs by helping connect users with each other and

help them be together socially.Hartley

In terms of seven subjectivities the audience for the second idea is 18+, Male, Middle Class, No specific ethnicity, a low self image, British, non family orientated.

Second Idea

http://www.color-wheel-pro.com/color-meaning.html

Colour SchemeThe colour scheme for GameFame will be Black, Green and White. I chose white

for the same reason that I chose it for Life Follower, it symbolises purity and innocence and as social sites are surrounded by controversy this will reassure

users of its safety. I chose Black because it is a contrasting colour when used with other colours, this will make my social media site unique and draw people in

because it will stand out. The last colour I chose is Green, I chose green because it has a strong emotional connection and correspondence with safety, this will

further the safety of its users and assure them of their safety from using the site.

The choice for these colours were made from the colour scheme of Xbox. Xbox are a game company and by using the same colour scheme, the audience would

know straight away that this is a gaming site. This will give the site a gaming ‘feel’ to it which adds to the users gaming experience on the site.

Second IdeaFont StyleThere are 3 possible font styles to choose from for my first idea all of which are found on a variety of font downloading websites.

Font 1 – Allerhttps://www.makeschool.com/gamernews/318/40-awesome-free-fonts-for-your-game The font Aller looks almost cartoon and professional at the same time. This font is sharp and aesthetically pleasing to look at for a gaming site because the font looks like a font that a gamer would see in a video game.

I tested out the font style for the already decided name GameFame.

Second IdeaFont 2 – Minecraftiahttp://www.dafont.com/minecraftia.font The Minecraftia font is a mock up font of the font used in the incredibly popular videogame ‘Minecraft’. This is straight away relevant to the gaming industry which my site will be focusing on and it is used in an actual game which users will most likely have played.

I tested this font out for GameFame.

Second IdeaFont 3 – Zombiehttp://www.dafont.com/zombie.font The last possible font is called ‘Zombie’. This font style is distorted and has cut and trimmed edges to reseble flesh of body parts almost to link in with its name ‘Zombie’. This will be relevant to only a section of the gaming market and if my site covers gaming in its entirety then this font style may be relevant but not relevant enough. I tested this font out on the possible names for this idea.

Second IdeaChosen Font StyleThe font style I have chosen to use is the second font that I shortlisted, Minecraftia. This is because it will be more recognisable to new and current users because it is from a popular game and is relevant to the sites purpose of gaming information and news.

This font will appeal to the target audience because it is a font from a game that my audience will be familiar with. This will be a direct attraction for the audience which will persuade them to interact with the site.

Copyright Information ©

The copyright information will go on the about us page which can be accessed by the footer link to the page.

The copyright information will be on the about us page because it will be easy for the user to find and will tell the user about the company and its team alongside relevant copyright information for the user to read about the site.

Competitors

GAMEFAME will compete with other sites such as IGN, Playstation and GAME. This product will compete with the others because they are all game orientated and solely focused on video games within the site.

SynergyThere will be synergy with Playstation network and Xbox live so the user can sign up with their gaming account to order new games and browse what games are released and coming soon.

Synergy with these gaming networks will attract more gamers because they can use their gaming account so they know that it is something they can access.

Format/StyleHomepageOn the homepage there will be slideshow that shows different products for the user. These adverts can be clicked on which will redirect the user to a page with more information and purchasing options.

GamesThe Games page will show a list of games that your friends have played and the page will provide links directly to a page where you can buy these games if clicked on.

FriendsThis page will show a list of friends.

My AccountThe Account page will show the user’s personal information and other private information such as order history, payment methods, account settings.

ProfileThe profile page will contain the user’s personal page which will be accessible by other users and will not contain any private information or information that the user has chosen to hide or keep private.

SettingsThe settings page will contain legal information, allow the user to configure the display and visibility of the site and this page will also have contact information if the user has trouble accessing the site.

Slogan

GameFame’s slogan is “Game the same”. This slogan is catchy and rhymes so the user can remember it and recognise it.

The slogan is game orientated which is the subject of which the site is based on. The slogan will remind users that GameFame is a gaming site and that they should use it the “same” as they would with others.

Homepage Hand Drawn DraftOn my hand drawn drafts I planned to have a scrolling advertisement under the banner. Each advertisement could be a hyperlink to a page where you can see more information on the product and purchase it if the user would like to. There will be other advertisements below the slideshow.

The colour scheme I chose for this social media product was green, black and white, this is inspired from the xbox games consoles which have this colour scheme. The background for the page is planned to be white, the banner and footer are green and the font and borders are black to make the features stand out.

Sign Up Page Hand Drawn DraftSmall FormBy having a small form, signing up for membership at GameFame is a lot easier and would not take as long.

Choose Profile PictureWhen the user is signing up, they have the option to choose their profile picture when they are signing up or they can choose one at a later time.

NewsletterThere is a box that the user can tick which will allow them to receive an email newsletter of the new products that are being released.

This will also remind the user to use the site if they have not in a certain amount of time.

Homepage Graphic LayoutThe navigation bar is a drop

down menu from the right side of the banner.

All of the adverts are hyperlinks to the games that are being advertised.

Side scrolling slide show advertising games that the user can click on and navigate to the purchase page for that product.

Account button

Sign-Up Page Graphic LayoutThis is the Graphic layout for the sign up page. The sign up page for GameFame has the same banner at the top and uses the same footer at the bottom of the page.

The sign up form is simple and easy to fill out and will not take the user long to register for GameFame. This means that no users will feel that it is too much effort or that the sign up form will take to long so they do not want to sign up for my social media product.

The user will be able to choose their profile picture when setting their account up.

Profile Page Graphic LayoutStatus BarThe status bar is there for the user to provide their own personal message or they can let other users what's on their mind.

Profile PictureThe user will be able to customise and alter their profile picture, this will let other users know they have reached the right profile when searching for their friends.

News FeedThere will be a small news feed on the profile page of recent activities the user has participated in such as games they have recently played.

Technological ConvergenceTechnological Convergence will be present across IOS devices for GameFame. This means that users can access it when they are on the move and they can use it on their devices which they may prefer to a computer.

The PlayStation site is available in app form which makes it easier for the user to navigate, since this is my site of inspiration for this idea it makes sense for GameFame to do the same as to meet the competition.

Conclusion

My final idea is going to be LifeFollower (First Idea). This is because I think that my first idea is more relatable to existing products which will help competition as GameFame seems too risky for a start up product to be that individual and unique.

There also seems to be a demand for a new social media product similar to Facebook because I think that users are getting pulled away from Facebook as it has not significantly changed in a long time and people might be getting bored with it.