H&m digital strategy

9
Digital Marketing Strategy By Xinyue Cui

description

 

Transcript of H&m digital strategy

Page 1: H&m digital strategy

Digital Marketing StrategyBy Xinyue Cui

Page 2: H&m digital strategy

Target Market

• Age between 15-40

• Keen sense of fashion and trend

Page 3: H&m digital strategy

Goals

• 10%

• 1.6m

• awareness&engagement

Page 4: H&m digital strategy

Campaign• Pinterest Contest

• Pinterest Contest

• Backstage Stories Reveal

• Promotional News Update

• Celebrity Endorsement

Page 5: H&m digital strategy

Tactics & Tools

What’s in the App:catalogonline orderupdate trendsdeals

Daily Estimates:514-629 clicks

53.4k-60.9k impressions1.62-1.97 Ave. positions

$1,961-$2,067 cost

Page 6: H&m digital strategy

Tactics & Tools

Pinterest Contest

Facebook Page

Twitter Account

Youtube Channel Featuring Backstage Stories

Page 7: H&m digital strategy

How to Measure Success

• Google Analytics

• Sales online and in physical stores

• Engagement increase

Page 8: H&m digital strategy

Summary

• Increase awareness and engagement

• Social media bombard

Page 9: H&m digital strategy

Thank you！


DIGITAL CITIES CHALLENGE Digital Transformation Strategy for … · 2019. 7. 28. · DIGITAL CITIES CHALLENGE – Digital Transformation Strategy 6 The roll-out of this strategy will

DIGITAL CITIES CHALLENGE Digital Transformation Strategy for … · 2019. 7. 28. · DIGITAL CITIES CHALLENGE – Digital Transformation Strategy 6 The roll-out of this strategy will

Digital Wallonia. Digital Strategy for Wallonia.

Digital Wallonia. Digital Strategy for Wallonia.

Fingal Digital Strategy workshop presentation · 2019-08-01 · Digital Strategy Workshop. Fingal County Council fingal.ie Fingal Digital Strategy A digital strategy is a plan that

Fingal Digital Strategy workshop presentation · 2019-08-01 · Digital Strategy Workshop. Fingal County Council fingal.ie Fingal Digital Strategy A digital strategy is a plan that

Digital Strategy Consultation 2020...Digital strategy Strategy Data Strategy Technology Strategy How the Digital Strategy aligns with our other strategies Our Digital Strategy must

Digital Strategy Consultation 2020...Digital strategy Strategy Data Strategy Technology Strategy How the Digital Strategy aligns with our other strategies Our Digital Strategy must

STRATEGY H

STRATEGY H

Being digital Digital strategy execution drives a new … · ... Digital strategy execution. Digital strategy execution ... • Becoming a digital attacker—targeting specific market

Being digital Digital strategy execution drives a new … · ... Digital strategy execution. Digital strategy execution ... • Becoming a digital attacker—targeting specific market

From Digital Strategy to Airline Strategy - Accenture · PDF fileFrom Digital Strategy to Airline Strategy. ... challenge, according to a recent Accenture study that examines digital

From Digital Strategy to Airline Strategy - Accenture · PDF fileFrom Digital Strategy to Airline Strategy. ... challenge, according to a recent Accenture study that examines digital

Digital Strategy - Scottish Fire and Rescue Service · 2018-10-03 · Digital Strategy 2018 - 2021 2 2. REVIEW OF 2013-2017 DIGITAL STRATEGY The vision of the 2013-17 Digital Strategy

Digital Strategy - Scottish Fire and Rescue Service · 2018-10-03 · Digital Strategy 2018 - 2021 2 2. REVIEW OF 2013-2017 DIGITAL STRATEGY The vision of the 2013-17 Digital Strategy

Indira Organics Digital Strategy€¦  · Web viewChloe Pickard n9644890. AMN245 Digital Strategy Tutor: Elizabeth Buchanan. Indira Organics Digital Strategy. Chloe Pickard n9644890.

Indira Organics Digital Strategy€¦  · Web viewChloe Pickard n9644890. AMN245 Digital Strategy Tutor: Elizabeth Buchanan. Indira Organics Digital Strategy. Chloe Pickard n9644890.

DIGITAL CITIES CHALLENGE Digital Transformation Strategy ...

DIGITAL CITIES CHALLENGE Digital Transformation Strategy ...

Digital Strategy

Digital Strategy

Digital Strategy - 2017 · Digital Strategy - 2017 Why do we need a Digital Strategy? Digitaltechnologyis changingour customers’expectations. Nowadays,people want servicesthat are

Digital Strategy - 2017 · Digital Strategy - 2017 Why do we need a Digital Strategy? Digitaltechnologyis changingour customers’expectations. Nowadays,people want servicesthat are

Digital December - strategy

Digital December - strategy

Digital Transformation towards Sustainable and Resilient ... · Digital Strategy vs. Digital Transformation Digital Strategy Digital Transformation Projector Program Level Enterprise

Digital Transformation towards Sustainable and Resilient ... · Digital Strategy vs. Digital Transformation Digital Strategy Digital Transformation Projector Program Level Enterprise

Renfrewshire Council Digital Strategy 2016-2019 “Digital ... · Digital Participation as the Driver The Digital Strategy is underpinned by The Tackling Poverty Strategy and The

Renfrewshire Council Digital Strategy 2016-2019 “Digital ... · Digital Participation as the Driver The Digital Strategy is underpinned by The Tackling Poverty Strategy and The

Digital Strategy - CGI UK · Digital Strategy Enablement Services Digital Innovation 2. Digital strategy overview Today, more than ever, companies are asking: ... target marketing.

Digital Strategy - CGI UK · Digital Strategy Enablement Services Digital Innovation 2. Digital strategy overview Today, more than ever, companies are asking: ... target marketing.

Digital Business Transformation and Strategy: What Do … · 1 Digital Business Transformation and Strategy: What Do We Know So Far? Mariam H. Ismail, Mohamed Khater, Mohamed Zaki

Digital Business Transformation and Strategy: What Do … · 1 Digital Business Transformation and Strategy: What Do We Know So Far? Mariam H. Ismail, Mohamed Khater, Mohamed Zaki

Building A Digital Engagement Strategy For Customer Service · Digital Customer Experience Strategy: Best Practices | 3. Building a Digital Engagement Strategy. Developing a digital

Building A Digital Engagement Strategy For Customer Service · Digital Customer Experience Strategy: Best Practices | 3. Building a Digital Engagement Strategy. Developing a digital

Digital Strategy Whitepaper

Digital Strategy Whitepaper

Digital Strategy - USF Digital Media Course

Digital Strategy - USF Digital Media Course