HLF Corporate Brochure_sm

Comfort Made Easy.

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Who is Home Line?

OUR MISSION

“To create a consistency that simplifies the business experience for employees, customers and vendors,while supplying the resources for progress and growth”

• 3rd generation furniture business with close to 50 years experience

• A Full Line Manufacturer and Importer of over 400 Products including: Stationary and Motion Living Rooms, Occasional Tables, Home Entertainment, Home Office, Dining Rooms, Dinettes, Adult and Youth Bedrooms, Bunkbeds, Futons, Lamps and Mattresses

• An International company with sourcing offices around the globe that assures Consistent Qualityand Reliable Service

• A warehousing and trucking company that maintains a 98% “In Stock Rate”• We offer Express Delivery or Same Day Pick-up to thousands of customers

throughout 31 States

• Provider of Interest Free Financing to help customer's cash flow by utilizing the industry's most flexible payment terms on floor plans and on-going purchases

We “MAKE IT EASY”

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Comfort Made Easy.

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From used furniture store to global manufacturer

1962Chuck’s BargainHouse Opens

1968PhiladelphiaDistributionCenter Opens

1987ChicagoDistributionCenter Opens

1990New EnglandDistributionCenter Opens

1994First CatalogIntroduction

1998SourcingOperations inChina Open

2000SourcingOperations inVietnam Open

Lew Chuck Joe

2009High PointShowroomOpens

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1968 PhiladelphiaDistribution Center



The story of Home Line began in Philadelphia in the mid-60’s, when an earnest, down-on-his-luck businessman named Charles (Chuck)

Verne decided to try his hand in the furniture business.With the help of his teenage sons Joe and Lew, who as Chuck fondly recalls

“enjoyed work more than school,” he opened Chuck’s Bargain House.

By the late 60’s, Joe and Lew were taking over most of the responsibilities from Chuck and were setting their sights on distribution.

The business had quickly transformed from used furniture store, to new and used furniture, to wholesale showroom.

The turning point came when an opportunity to purchase hundreds of lamps at a “close-out” price surfaced. When a few hundred

lamps sold out in 3 days, they knew distribution was what they could do best. Through sheer determination and ideas centered on

providing retailers with furniture distribution services that were second to none, the territories quickly expanded.

Over the next 30 years Home Line dominated service areas by introducing, among other things, the

industry’s first “oversized catalog” and promising speedy NEXT DAY DELIVERY in 16 major markets.

In addition, the company added two Distribution Centers in Chicago and New England.

Now led by the third generation, Bret Vernekoff and Josh Verne, the family business has evolved

into a global importer and furniture manufacturing business.They have coined the current

vision statement which is the company's motto...MMaakkee IItt EEaassyy!!


2001Italy SourcingOffice Opens

2002New Philadelphia Distribution Center& Factory Opens

2003First VietnamFactory Opens

2004Malaysia SourcingOffice Opens

2005Brazil SourcingOffice Opens

2006NC FactoryOpens

Bret Vernekoff Josh Verne

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Globalization12 dedicated factories, 7 global sourcing offices,3 distribution centers & 100’s of unique designs!

Chicago, IL

River Falls,WI

Global Corporate HeadquartersPhiladelphia, PAAsheboro, NC

Santa Catarina, Brazil

SO

DC

SO,F,F

F,DC,SH

F,DC

High Point, NC

SH

DC - Distribution CenterF - FactorySO - Sourcing OfficeSH - Showroom

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Pesaro, Italy

Shanghai, PR China

Asia Sourcing HeadquartersShenzen, PR China

Ho Chi Minh City,Vietnam

Muar, Johar, Malaysia

Tainjin, PR ChinaF

SO,F

SO,F,FXiamen, PR China F

SO,F

SO,F

SO,F

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An extension of your business

Partnering with Home Line is like walking out your back door into your new million square foot warehouse with back end support to “Make It Easy”

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Some customers refer to Home Line as “My Warehouse”, because that's how it feels.All Home Line dealers receive the same service.

Order furniture today for same day pick-up or receive via express delivery on our own fleet of trucks and trailers! It's easier and

more cost effective than maintaining any size warehouse.

Some of Home Line's “Make It Easy” services include:• 6 days a week, knowledgeable customer service representatives• Flexible payment terms allowing major credit cards• Personal account management and transportation department contact• 72 hour turn-around on parts requests• User friendly web and online ordering site to place orders, check inventory and review account history• Express pick-up or delivery to more than 31 states on Home Line’s own fleet of trucks and trailers• Receiving factory pricing – one at a time items delivered the next day to your store from our warehouses • Container direct shipment with exchange and bridge pricing from USA facilities• Advertisements, customized website design services and in-store Point-of-Purchase materials • Over-sized, fully-laminated, special order catalog with images and detailed specfications to help you sell!

Comfort Made Easy.

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Managing every product detail

The difference between a superior service and something that is second-rate lies in the management of details.Products are thoughtfully designed, engineered, and constructed to exceed our customer’s every expectation.

CAD drawings of a Home Line Furniture dinette set

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Home Line Furniture is led by a team of designers, engineers, inventory analysts, project managers, and quality assurance teams

that oversee all aspects of product development, ensuring world class quality of the highest standard.

It starts with our designers researching styles from around the world, enhancing our design direction.They generate concept

sketches, design drawings and engineering details from which product samples are created. Once materials are approved,

production master standards are developed to ensure production meets Home Line Industries’ stringent quality requirements.

Every detail, including veneer pattern, finish, fabric and hardware selection is communicated to our factories.Attention to logistics

and shipping of our finished products ensures fast and cost effective delivery, including tracking container shipments from point of

origin to their U.S. destination.These steps ensure our designs and products are the right style and at the right price point for

today’s market.

Our experienced staff of inventory controlers using state of the art systems and software help to keep Home Line’s order fill rate

at 98% or better even during peak seasons.

Comfort Made Easy.

Complete Living Room Source

With Home Line Furniture, it is easy to purchase a complete living roompackage that will satisfy all of your customer fashion needs.

Most of Home Line’s upholstery is “Made in America” in our Asheboro, NC factory. This value priced upholstery delivers a

variety of styles in fashionable fabrics, leather and carved wood accents.

You will also be able to select from a full range of fabric and leather motion groups. These products are made at Home Line

dedicated facilities in China and combine style, quality, and multi-function at affordable prices.

In addition, you can choose from a great selection of occasional tables, home entertainment centers, and lamps to satisfy the

aesthetic desires of your style conscious consumers.

Complete Casegoods Source

Master Bedroom, Guest Bedroom,Youth Bedroom, Dining Room or Kitchen,Home Line supplies merchandise for every room in the house.

Because our experienced designers have thoroughly researched the world market, we are able to offer you a program that

covers all price points in the major case goods categories. Pricing is very competitive because all pieces are manufactured in

dedicated Home Line factories in China, Malaysia and Vietnam.

Bedrooms are assembled domestically using component parts sourced through our global sourcing offices, saving expensive

freight costs. Choose from a vast collection of bedroom furniture including functional storage beds, fully upholstered beds and

other features for convenient living, such as hidden drawers.

In addition, you can call on us for bed frames, mattresses, parsons chairs, unique dining tables and occasional tables in a variety

of interesting materials.

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Comfort Made Easy.

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Going the Extra Mile

Thank you for your support and timely service…as our small furniture and antique store made its transition to a cyberstore…our customers appreciated the opportunity to look at the available styles, check colors and measurements inthe comfort of their own home… We are excited about… the live link to Home Line products, the opportunity tohighlight other product lines and/or departments and of course e-commerce…”– Maureen Singleton,Trudyann’s, Fond Du Lac,WI

87% of consumers research productsonline before a purchase.Will They find you?

POP Materials

Web Partner Program

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All Home Line Dealers Receive a GIANT, full color, laminated special order catalog for in store display.The catalog is mounted on a

podium for easy shopping for consumers.All products have detailed specifications to help consumers make an informed decision.

In addition, the same images and information are available by visiting www.homelinefurniture.com.

Here are some examples of the marketing tools Home Line makes available to dealers:

POP Materials

Flyer & Circular ProgramsCatalog Podium Catalog Page

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A Family Tradition

Home Line has been built through generations of hard work and a passion for the business. Our attention to detail and extreme

customer focus is what sets us apart from our competition.Above all though, is our hope that those that we work with and those

that we service feel like part of our family, the Home Line Family.

Thanks for the opportunity,

Bret Vernekoff Josh Verne

If you have any questions or wish to explore how we can help your business grow, please contact us.

Comfort Made Easy.

2121 Wheatsheaf Lane, Philadelphia, PA 19137www.homelinefurniture.com 800.523.3310©2009 Home Line Furniture Industries, Inc.

Josh BlockVice President of

Strategic Development2121 Wheatsheaf Lane • Philadelphia, PA 19137

[email protected] ext.6566

c: 215.694.9932 • f: 215.537.6595

www.homelinefurniture.com800.523.3310

HLF Corporate Brochure_sm

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