Hitting Your MarketTarget Audience Research & Analysis

What is it?

Having the right conversation with the right people.

What is it?

Identifying the people that you are going to market to:Who needs youWho wants youWho are looking for you

Why do it?

Save timeSave moneySave effortsMore money‘Effortless’

How - Brainstorming• Who can benefit from using your product?• Who needs your product?• What problem does my product solve?• Who has that problem?• How intense is the problem?• What is this person like?• If you were looking for your type of product,

what would you type into Google to find it?

Keyword Research

• Two part process:– If you were looking for your product/service –

what would you type into Google to find it?

– Google Keyword Planner Tool – how many people are searching using those keywords?

Research Top Sites…

Google! Enter those keywords into Google & see what

comes up Take a look at the websites that have paid for

advertising If there’s a lot of them on the right side; it’s a very

competitive industry that is making money! If no one’s advertising; it’s either an untapped market

– or no one’s making money at it! Take a look at the organic websites that come up

Make 2 lists…

CompetitionJV Partners

Demographics

Research!

- Alexa- Facebook Audience Insights

Who are they?

• Analyze the results