Hitting the Target - Texas State...
Transcript of Hitting the Target - Texas State...
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Hitting the Target
Analyzing the Ethics of Selling Lab Grown Produce
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Process
▪ Beautiful Picture
▪ Step by step
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Target’s Core Values COMPARE TO VALUES OF LAB GROWN TECHNOLOGY
▪ Guest needs
▪ Innovation
▪ Enhancing Community
▪ Nutrition
▪ Sustainability
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Legal
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9 billion people by 2050
UN FAO and many individual countries worried about how to feed everyone
Target can be a ahead of the political climate this staggering fact will change
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Regulations to Consider
United States
1 MEMBER
• Produced without ionizing radiation, or sewage
• National List of Allowed and Prohibited Substances
• Overseen by USDA
European Union
27 MEMBERS
• Sustainability
• No GMO’s
• Limits fertilizers, antibiotics, pesticides
• Locally Sourced
• Animal Welfare
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A Balance of Policy
Public Policy
▪ Target is required to not violate resource usage laws
▪ Target ought to stay away from product liability
Target Policy
▪ Commitments to:
▪ Health and Sustainability
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Food Waste Reduction Alliance
▪ Goal #1:
▪ Reduce the amount of food waste generated,
▪ Goal #2:
▪ Increase the amount of safe, nutritious food donated to those in need, and
▪ Goal #3:
▪ Recycle unavoidable food waste, diverting it from landfills.
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Financial
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$175 million lost each year at store level
15% of food wasted each day on Food perfection
Lab grown produce has a longer shelf life
And provides a better choice
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Shelf Life
Lettuce
▪ Browns in 8-10 days
▪ It’s Target’s policy that it needs to be pulled off the shelf after 6 days
Lab Grown Lettuce
▪ Shows no signs of browning or wilting at day 15
▪ Doubles the shelf life
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Traditional Supply Chain Costs
• Subject to Variables
• Price Fluctuations
• Diesel Consumption
Corporately Owned Farm
• 40% of Produce’s Cost
• May increase 4% from Proposed Wage Increases
Collecting and
Packaging
• 10% of Produce’s Cost
• Delivery fees, fuel surcharges, drop charges
Transport
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Outdoor Farming Variables
▪ Water
▪ Land
▪ Transportation
▪ Machinery
▪ Emissions
▪ Growing Climate
▪ Traditional farming methods use a lot of financial capital
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Ecologically Minded Consumers
▪ 55% of global consumers
▪ 42% in the United States
▪ Motivated by the presentation/packaging
▪ “[Consumers are] willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” – Nielson Consumer Study
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Ethical
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Target already commits itself to important relationships
Adopting this product in our stores can only enrich this commitment
Land Ethic helps see relationships in new ways
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Preserving Capital
Social
Financial
Ecological
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Ethical Issues for Lab Grown Produce
Are the plants grown through plant lab technology natural?
• Not Genetic modification, optimizing environment
• Consider greenhouses
What are the consequences for the environment?
• Labs won’t use new land, farming won’t further damage existing environments by going indoors
Will this technology do damage to those who eat these plants?
• Technology uses visible spectrum light
• Helps plants grow more nutrients
• Doesn’t modify or destroy cells for plants, or consumers of plants
• Eliminates need for pesticides
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General Ethical Factors
▪ Diminishing Arable Land
▪ Wasting Resources
▪ Climate Change
▪ Population Growth
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The Land Ethic
Stakeholders
▪ Moral relationship between individuals and the environment (biotic community)
▪ Cultivates relationship between consumer and supplier
The Community
▪ Social
▪ Ecological
▪ Economical
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Tying it all Together
▪ Adopting a Land Ethic will provide Target with a framework to restore ecological capital while enhancing social and financial capital.
▪ Land ethic and lab grown plants parallel Target’s commitments to achieve sustainability, dedication to preserving renewable resources, and building powerful relationships among its consumers.
▪ Target can be a leader in technological and environmental innovation
Target’s Ethical
Commitments
Lab Grown
Produce
Land Ethic
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Resources ▪ "AeroFarms is on a mission to transform agriculture." AeroFarms. http://aerofarms.com/.
▪ "FAO.org." Food and Agriculture Organization of the United Nations. http://www.fao.org/home/en/.
▪ "FMI | Food Marketing Institute | Food Marketing Institute." FMI - The Voice of Food Retail. http://www.fmi.org/.
▪ "International Conference on Vertical Farming and Urban Agriculture." Conference 2014 - The University of Nottingham. November 2014.
▪ "Social Responsibility, Careers, Press, Investors." Target Corporate. https://corporate.target.com/.
▪ Adams, Anne-Taylor. "Global Consumers are Willing to Put Their Money Where Their Heart is When it Comes to Goods and Services from Companies Committed to Social
Responsibility." Http://www.nielsen.com/. June 17, 2014.
▪ Baraniuk, Chris. "BBC - Future - How vertical farming reinvents agriculture." BBC News. April 6, 2017.
▪ European Union. On Organic Production and Labelling of Organic Products and Repealing Regulation. By S. Gabriel . Luxemborg, 2007.
▪ Foley, Jonathan. "Feeding 9 Billion - National Geographic." Feeding 9 Billion . http://www.nationalgeographic.com/foodfeatures/feeding-9-billion/.
▪ Friedman, Milton “The Social Responsibility of Business Is to Increase Its Profi ts,” New York Times Magazine, September 13, 1970.
▪ FWRA - Food Waste Reduction Alliance. http://www.foodwastealliance.org/.
▪ "Good Stories, Good Business." Yale School of Management. January 16, 2014. http://som.yale.edu/good-stories-good-business.
▪ Ikerd, John E. Sustainable Capitalism: A Matter of Common Sense. Bloomfield, CT: Kumarian Press, Inc., 2006.
▪ Lanes, Brian. "Understanding Plat Lab." Telephone interview by Owens, Lollar, Bernal. February 15, 2017.
▪ Lanes, Brian. "Understanding Plat Lab." Telephone interview by Owens, Lollar, Bernal. February 8, 2017.
▪ Leopold, Aldo. A Sand County Almanac. New York: Oxford Univ. Press, 1966.
▪ Oliver, John, writer. "Food Waste." In Last Week Tonight with John Oliver. HBO. July 19, 2015.
▪ PlantLab. http://www.plantlab.nl/.
▪ Urban Crop Solutions. https://urbancropsolutions.com/.