Sheetal Wagh

Explanation of the Theme •  Music has given a wonderful opportunity to the IT industry

•  Digitalization of music has become a hot cake

•  IT giants are fighting for a space to capture the music market

•  “Music makes money” has become the mantra of IT giants like Apple and Google

Importance of the Theme

 Apple Music, Google, Spotify, Soundcloud, Rdio are supporting software platforms like Windows PCs and Android

 Music has united the IT giants who never used to transgress into platforms used by their rivals

 Apple, the worlds leader, has entered its music into its rival platforms like Windows PCs and Android

Subtheme  Music making companies are getting lucrative offers from IT giants  Rdio acquired Dhingana, Google acquired Songza  Indian music companies Gaana, Saavn, Hungama appear to be on offer  Saavn has received a $100 million funding  Apple Music alone has announced more than 30 million songs

Utilities and Benefits

•  Apple Music will update its supporting system to iOS 8.4 to reach across iPhone, iPad, iMac, Windows PCs

•  Music streaming and personalisation of collections are advantages for the music lovers

Critical analysis (SWOT)

Strengths

Singers, Lyricists, music composers, video makers and related manpower the

world over will be benefitted

Weaknesses

Music will not be available free to music enthusiasts

Opportunities

Endless. Software engineers too will be finding it

interesting to develop related software

Threats Threats are opportunities in disguise. Indian companies

will be purchased by big companies