Online PRDemystified

introduction

introduction

• Press releases for the online world

• PR Spam

• Case study – PR which lasts

• Search tools

online press/news releases

Design

Ivy Lee

“One of the founding fathers of modern day PR” (Wikipedia)

history

history

current press release

Image from Publicity Insider

the online media

the online media

the online media

solution

example

Branding and design

Multimedia content

Links to relevant content

Share

Social Media

Content

Hyperlinks

Other elements

Comments

Relevant coverage

impact

 

Social Media News

Release

Traditional Press

Release Improvement

Average Editorial Coverage per release

10.2 4.9 108%

Average Blog Coverage per release

4.8 1.1 336%

Releases achieving 4 or more pieces of editorial/blog coverage

62% 41% 51%

997 releases analysed of which 71 Social Media News Releases

impact

Social Media News Releases achieve 89% greater attention100 Social Media News Releases compared to 100 “Traditional” Releases

pr spam

pr spam

case study

case study

case study

case study

tools to know

tools to know

tools to know

Referrals to RealWire Social Media News Release page

tools to know

tools to know

http://www.showmenumbers.com/measurement/online-readership-analysis-–-is-bigger-better

Average UK views per Google indexed url per month (Marketing sites)

0

10

20

30

40

50

60

70

Econsultancy PRWeek BrandRepublic

MarketingWeek

New MediaAge

Mad.co.uk Marketing The Drum Journalism UtalkMarketing

MarketingAverage

Source : www.showmenumbers.com / blog.escherman.com

conclusion

• Design with the online world in mind

• Don’t spam

• Use SEO tools for planning and

measurement

• And remember its not tomorrow’s…

conclusion

thanks

AdamParker, CEOemail adam@realwire.comblog www.showmenumbers.comtwitter @AdParkermobile 07810 837193