From Bubbles to Troubles…From Bubbles to Troubles…

Hasan M & Tarek K

At A Glance…

• The Coke story begins in 1886, Atlanta, Georgia USA

• John Pemberton, a chemist, seeks a remedy for his addiction to morphine. He begins to experiment with kola nut and cola wine additives.

• He gets it right and brews the first batch of Cocoa – Cola in his backyard.

• After selling his new product at the Jacob’s Pharmacy soda fountain, it becomes an

instant hit.• He later sells the business.

Development Over TimeThe brain-child of a Civil War veteran in 1886

New management in 1892 by American Asa Candler

Expansion of the business in the 1930s Depression Era.

Billionth Gallon of Coke sold in 1944

1985-Onwards: A new formula and offices in over 200 nations

Home Economy Baby!• Coke is arguably most associated with one thing-----

AMERICA, which proves to be the home economy of this soda giant

• Having been invented by an American chemist, in an American city of an American state for the American people, Coke has established its home economy USA style.

• Address: One Coca-Cola Plaza, Atlanta, Georgia, USA

‘Industrie’

• Coke is a cash cow.

• It belongs to an ever sprawling species of companies with one common denominator, one common industry------Soft Drinks

• Its been appraised at hundreds of billions of dollars in both revenue and capital.

• Coke contributes around $80 Billion to this global extravaganza

Where in the World?Did you know Coke offers over 3,500 products in over 200 nations?

Below is a projection of Global Plants and Head Offices:

Rationale Why would coke choose to promote, sell and advertise in so many nations?

• Maximises their profit margin with a larger consumer audience.

• Promotes trade and relations across nations

• Gives an economic boost towards the soft drink industry

• Increases global awareness of the American label• Job creation and economic certainty for developing nations.

Worker Rights and Liberties

• Coke has been criticised over 179 documented cases of racial discrimination in the US, bottling plant murders in Mexico and even negotiation with paramilitary forces in South America.

• Organisations such as ‘Killer Coke’ have responded to such alleged violations.

• Coke has responded with its version of the United Nation Declaration of Human Right and claims, ‘The reputation of the Coke is build on trust and respect’.

References (1)Web Sources:

• http://www.thecoca-colacompany.com/citizenship/human_rights_statement.html (21/08/12)

• http://www.cracked.com/funny-3824-coke/ (21/08/12)• http://www.indiaresource.org/campaigns/coke/2005/

cokechallenged.html (21/08/12)• http://inventors.about.com/od/cstartinventions/a/coca_cola.htm

(21/08/12)• http://www.youtube.com/watch?v=FRvgzxlpxts (21/08/12)• http://www.thecoca-colacompany.com/heritage/ourheritage.html

(21/08/12)

References (2)Academic Literature:•

http://books.google.com.au/books?hl=en&lr=&id=DJjiOUGUg2kC&oi=fnd&pg=PA249&dq=coca+cola&ots=h4TchvX-cr&sig=gWL7D6XIVosQpukpYnAkoxOBwMs#v=onepage&q=coca%20cola&f=false (The Globalisation of Markets, Theodore Levitt, MIT Press, 1993)