HistoryHistory

1966 - Richard Schulze and business partner open 1966 - Richard Schulze and business partner open the the Sound of MusicSound of Music store in St. Paul, Minnesota. store in St. Paul, Minnesota.

1983 – 1983 – New NameNew Name: : Best Buy Co., Inc.Best Buy Co., Inc. (Appliances and VCRs)(Appliances and VCRs)

1986 – CDs and Expanded Line of Photo- Equip.1986 – CDs and Expanded Line of Photo- Equip. 1988 – Begin Selling 1988 – Begin Selling PCsPCs 1989 – New Logo, “Yellow Tag”1989 – New Logo, “Yellow Tag” 1990 - Richard Schulze is named Retailer of the Year 1990 - Richard Schulze is named Retailer of the Year

for the third consecutive year by Consumer Electronics for the third consecutive year by Consumer Electronics and Audio-Video International magazines.and Audio-Video International magazines.

1994 - The 1994 - The Best Buy Children’s FoundationBest Buy Children’s Foundation 1997 - Best Buy becomes the first national retailer 1997 - Best Buy becomes the first national retailer

to sell DVD hardware and software.to sell DVD hardware and software. 1998 – Sells its 1-millionth DVD and Offer HDTV1998 – Sells its 1-millionth DVD and Offer HDTV 2000 - Best Buy acquires Magnolia Hi-Fi (renamed 2000 - Best Buy acquires Magnolia Hi-Fi (renamed

Magnolia Audio Video in 2003), a retailer of high-Magnolia Audio Video in 2003), a retailer of high-end consumer electronicsend consumer electronics

2001 - The acquisition of Canada-based Future 2001 - The acquisition of Canada-based Future Shop Ltd. marks Best Buy’s entrance to the Shop Ltd. marks Best Buy’s entrance to the international marketplace.international marketplace.

2002 -- Best Buy opens 2002 -- Best Buy opens first Canadian Best Buy first Canadian Best Buy storestore in Toronto, Canada. in Toronto, Canada.

An Innovative and Growing An Innovative and Growing CompanyCompany

Named a Fortune Blue Ribbon CompanyNamed a Fortune Blue Ribbon Company Fortune 500Fortune 500 Global 500Global 500 Most AdmiredMost Admired Global Most AdmiredGlobal Most Admired

Forbes Most CharitableForbes Most Charitable No. 1 in No. 1 in StoresStores Top 100 Specialty RetailersTop 100 Specialty Retailers Best Buy stores reach an estimated 300 Best Buy stores reach an estimated 300

million consumers per year in 48 states and million consumers per year in 48 states and online online

Mission StatementMission Statement

To give our customers great To give our customers great experiences – whether they are experiences – whether they are

shopping for consumer electronics, shopping for consumer electronics, home office products, entertainment home office products, entertainment

software and appliances, or using software and appliances, or using those products and related services those products and related services

in their homes and offices. in their homes and offices.

Target MarketTarget Market Small business ownersSmall business owners Customers seeking top-of-line Customers seeking top-of-line

products and reliable serviceproducts and reliable service Customers with demanding Customers with demanding

schedulesschedules

LocationsLocations

733 US Stores733 US Stores In Oregon, 6 StoresIn Oregon, 6 Stores The Closest: Springfield, Salem and The Closest: Springfield, Salem and

Beaverton. Beaverton. 3 Separate Specialty Stores3 Separate Specialty Stores

Future Shop – Canada (119)Future Shop – Canada (119) Magnolia – Video and Audio (20)Magnolia – Video and Audio (20) Geek Squad – Stand Alone (13)US (4) Geek Squad – Stand Alone (13)US (4)

CanadaCanada

# of Stores# of Stores

CompetitorsCompetitors

Intratype: Intratype: Circuit City, Fry’s Electronic, Circuit City, Fry’s Electronic,

Radio Shack, CompUSA, Video Radio Shack, CompUSA, Video Only (Beaverton)Only (Beaverton)

Intertype:Intertype: Wal-Mart, Fred Meyer, Sears, Wal-Mart, Fred Meyer, Sears,

Target and Big KTarget and Big K

Layout/AtmosphereLayout/Atmosphere

Warehouse AtmosphereWarehouse Atmosphere Loop LayoutLoop Layout As you walk in, you are guided to the As you walk in, you are guided to the

right.right. Cell Phones, Mp3 Players, Computers, Cell Phones, Mp3 Players, Computers,

Computer accessories, Laptops, Printers, Computer accessories, Laptops, Printers, Software, Video Games, Plasma TVs, DVD Software, Video Games, Plasma TVs, DVD Players and TIVO.Players and TIVO.

Left side of StoreLeft side of Store DVDs, CDs, Home and appliancesDVDs, CDs, Home and appliances

Refrigerators, Washer and Dryer, Microwaves.Refrigerators, Washer and Dryer, Microwaves.

Merchandise MixMerchandise Mix

Helping out the Helping out the CommunityCommunity

Scholarships – To Graduating H.S. Seniors.Scholarships – To Graduating H.S. Seniors. Te@ch – Awards schools with products and Te@ch – Awards schools with products and

services. services. Red Cross Donations – Provide Support in Red Cross Donations – Provide Support in

times of disaster.times of disaster. United Way DonationsUnited Way Donations Non-Profit DonationsNon-Profit Donations RecyclingRecycling Each year, Best Buy donates 1.5 percent of Each year, Best Buy donates 1.5 percent of

pretax earnings to its giving programs. pretax earnings to its giving programs. In fiscal 2005, Best Buy and the Best Buy In fiscal 2005, Best Buy and the Best Buy

Children’s Foundation donated $19 million.Children’s Foundation donated $19 million.

What’s the Next StepWhat’s the Next Step

New ExpansionNew Expansion 8 US Stores opened Feb. 24, 20068 US Stores opened Feb. 24, 2006 East CoastEast Coast

Eliminate Mail-in RebatesEliminate Mail-in Rebates In January, Best Buy kicked off a Two-In January, Best Buy kicked off a Two-

Year Plan, Allowing Customers to Year Plan, Allowing Customers to receive Instant Saving.receive Instant Saving.

Online RebatesOnline Rebates Improves Overall Shopping Experience.Improves Overall Shopping Experience.

ServicesServices

The “Geek Squad”The “Geek Squad” Technicians that are Technicians that are

experienced with every experienced with every electronic product.electronic product.

Service PlansService Plans 2 year Product Replacement 2 year Product Replacement

PlanPlan

Business Solution CenterBusiness Solution Center Business DivisionBusiness Division

Rebates and WarrantiesRebates and Warranties Mail-in, New Online Rebates Mail-in, New Online Rebates

and Instant rebates.and Instant rebates.

Store ExperienceStore Experience

My Best Buy ExperienceMy Best Buy Experience Always GreatAlways Great What’s NewWhat’s New New Electronic Toy or Stuff on sale.New Electronic Toy or Stuff on sale.

Others Best Buy ExperienceOthers Best Buy Experience Returns and Service PlansReturns and Service Plans

www.bestbuysux.orgwww.bestbuysux.org Rebates and RepairsRebates and Repairs

SourcesSources

www.Bestbuy.comwww.Bestbuy.com