Over 2 years, RTB display spending will double.

In 4 years, RTB display ad saleswill account for more than

a quarter (27%) of total digital display.

Display advertising spending based on real-time bidding con�rms its dynamic expansion in Europe

RTB Display ad spending growth

in 2013

RTB GROWTH

RTB MARKET SHARE

Western Europe

RTB market share of total Display advertising spending

COUNTRY BREAKDOWN

9.8%

14.5

%

19.4

%

23.7

%

27.3

%

17.2

%

12.4

%

13%

European countries in 2013 2012 2013 2014 2015 2016

These figures were aggregated by Hi-Media from IDC’s report published in October 2012

www.hi-media.com

Western Europetop 3

RTB Display ad spending

12%

18%

WesternEuropein 201340%

30%

The European RTB ad spending will reach $2.5 billion by 2016