HiMedia infographic-adexchange-Nov2013-uk

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49% growth in 2014 2010 46.4 239.1 381 736.9 1,098.9 1,549.9 2,307.5 3,286.3 2011 2012 2013 2014 2015 2016 2017 +49% Total RTB-based Display ad spending by country, in 2014 : % change % share Total RTB-based Display ad spending in Western Europe (in millions of $) France +32% United Kingdom +45% Germany +40% 14% France 29% Other 20% Germany 37% United Kingdom 2013 2017 4.5x RTB will account for 23% of Display ad buying in Western Europe in 2017 (vs 5% in 2013) United Kingdom N°1 Germany N°2 France N°3 13.5% 16.9% 29.3% 12.1% 14.8% 27.5% 26.6% 11.3% 13.5% The UK will maintain its leadership position RTB market share of total Display ad spending 2017 2016 2015 2014 2013 2012 2011 2017 2016 2015 2014 2013 2012 2011 2017 2016 2015 2014 2013 2012 2011 +15 points in 4 years Most of RTB's growth will be generated in the mobile and video space Western Europe France Western Europe France Western Europe France MOBILE RTB VIDEO RTB RTB ad spending annual growth rate in 2014 5x +529% 5x +318% 1.5x +32% TOTAL DISPLAY RTB TOTAL DISPLAY RTB MOBILE RTB VIDEO RTB RTB ad spending (in millions of $) Total RTB-based Display ad spending share by format, in France, in 2014 Source: IDC "Real-Time Bidding in the United States and Worldwide, 2010-2017" October 2013 These figures were aggregated by Adexchange.com, the automated real-time online ad-exchange of Hi-Media Group, www.hi-media.com/regie 4% Mobile 8% Vidéo 88% Other ad formats 11.1 1.8 2017 2016 2015 2014 2013 1.2 5.1 2017 2016 2015 2014 2013 2017 2016 2015 2014 2013 113.5 150.5 129.3 34.1 427.8 France France France STATE OF THE REAL-TIME BIDDING MARKET IN WESTERN EUROPE

description

Key figures of the European RTB ad market

Transcript of HiMedia infographic-adexchange-Nov2013-uk

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49% growth in 2014

2010 46.4

239.1

381

736.9

1,098.9

1,549.9

2,307.5

3,286.3

2011

2012

2013

2014

2015

2016

2017

+49%

Total RTB-based Display ad spending by country, in 2014 :

% change % share

Total RTB-based Display ad spending in Western Europe (in millions of $)

France +32%

United Kingdom +45%

Germany +40%

14%France

29%Other

20% Germany 37%

United Kingdom

2013 20174.5x

RTB will account for 23% of Displayad buying in Western Europe in 2017 (vs 5% in 2013)

United Kingdom N°1 Germany N°2 France N°3

13.5%

16.9%

29.3%

12.1%14.8%

27.5% 26.6%

11.3%

13.5%

The UK will maintain its leadership position

RTB market share of total Display ad spending

2017201620152014201320122011 2017201620152014201320122011 2017201620152014201320122011

+15pointsin 4 years

Most of RTB's growth will be generated in the mobile and video space

WesternEurope

France WesternEurope

France WesternEurope

France

MOBILE RTB VIDEO RTB

RTB ad spending annual growth rate in 2014

5x +529% 5x +318% 1.5x +32%

TOTAL DISPLAY RTB

TOTAL DISPLAY RTBMOBILE RTB VIDEO RTB

RTB ad spending (in millions of $)

Total RTB-based Display ad spending share by format, in France, in 2014

Source: IDC "Real-Time Bidding in the United States and Worldwide, 2010-2017" October 2013

These figures were aggregated by Adexchange.com, the automated real-time online ad-exchange of Hi-Media Group, www.hi-media.com/regie

4%Mobile

8%Vidéo

88%Other ad formats

11.11.8

20172016201520142013

1.25.1

20172016201520142013 20172016201520142013

113.5

150.5

129.3

34.1

427.8

France France France

STATE OF THE

REAL-TIME BIDDINGMARKET IN WESTERN EUROPE