Him! ftg unveil sept 2015

© him! Ltd 2015. All rights reserved.

Food-to-go from around the world

Tom Fender – him! international

© him! Ltd 2015. All rights reserved.© him! Ltd 2015. All rights reserved.

Introducing him! international

Launched in early 2015 Sister company to him! in the UK What’s happening in convenience around the world? How can we all learn from each other. Achieved by speaking to thousands of shoppers

globally, annually (11 countries in 2014)


Today’s Presentation

1. UK vs rest of world.

2. Key trends.

3. Examples from around the world.


Question:

Have we reached food-to-go saturation in the UK?


In the last month, have you bought beverages-to-go?

% saying ‘yes’

Taiwan

South

Africa

Polan

dRuss

iaIre

land

Japan

Global

Averag

e

German

y

Austral

ia UKFra

nce

Netherl

ands

q25. In the last month have you bought beverages-to-go, coffee-to-to?

Most certainly

not!

40%


Taiwan

South

Africa

Irelan

dRuss

iaJap

an

Global

Averag

ePo

land

German

y UKFra

nce

Austral

ia

Netherl

ands

q25. In the last month have you bought food-to-go for lunch?

In the last month, have you bought food-to-go for lunch?(% saying yes)

32%


Purchase frequency – snacks

q26_5. Approximately, how many times in a typical week do you buy food, drinks or snacks on the go? - Snacks

South

Africa

Polan

d

Taiwan

Russia

Irelan

d

Global

Averag

eJap

an

German

y

Austral

ia UK

France

Netherl

ands


Eating on the go – a global trend


GLOBAL trends:

% shoppers who leave home regularly without eating breakfast

28%


Will have lunch-on-the-go regularly (% saying YES)

UK 26%Ireland 32%

UK vs ….

Will regularly snack through the day/ week

UK 31%Australia 36%


We are nowhere near saturation.

Food-to-go is going to increase further.


And where does the convenience sector fit in to shoppers’ food-to-go

purchasing?


q27. Which of the following types of store do you buy food-to-go/food-on-the-move from?- Convenience store

Taiwan

Japan

South

Africa

Irelan

d

Global

Averag

e UKRuss

iaFra

nce

Austral

iaPo

land

Are shoppers buying food-to-go from convenience stores?

39%


q27. Which of the following types of store do you buy food-to-go/food-on-the-move from?- Petrol forecourt

South

Africa

Irelan

dPo

land

Netherl

ands

Russia

Global

Averag

e

German

y UK

Austral

iaFra

nce

How about buying food-to-go from petrol forecourt shops?

23%


Shoppers’ views on food-to-go?


50% of UK shoppers think the food-to-go in c-stores is “basic”

Compared to other nations, shoppers think food-to-go in c-stores is:

They also don’t think it’s very good value for money (32%)


What’s happening around the world to bring back to the UK.


What makes this photo so interesting?


There are 10 trends in food-to-go from our research and store visits


Other global trends

1. Fresh.2. Healthy (….as well as indulgent)

3. Functional4. Prepared /made-to-order

5. Personalisation6. Hot/warm.

7. Global foodservice brands vs proprietorial brands8. Premiumisation, provenance, quality

9. Passion, commitment, theatre, POS – inspiring – feast for your eyes

10. Dine in, hospitality


What we’re seeing on our travels.


It starts with coffee


Self serve…..


…or Barista (both in the same shop)


…or used as a HALO entry product


Merchandising units created for specific meal occasions


Fresh fruit-to-go solutions – Hong Kong


Healthy & indulgent side-by-side


Salad bars


Salads to go in a vending style unit – America


Theatre & interaction - think about the kids


Personalisation - choice of bakery base


Global foodservice brand or proprietorial? How about both - because that's what shoppers want


Functional impulse food-to-go/snacking


A feast - for your eyes too


Dwell time is a must


Are shakes & fruit smoothies the next big thing?


2 final thoughts:


q27. Which of the following types of store do you buy food-to-go/food-on-the-move from?- Discounter

German

y

Polan

dFra

nce

Taiwan UK

Global

Averag

eIre

land

Russia

South

Africa

Japan

Netherl

ands

Austral

ia

A new threat. Discounters doing food-to-go?

Shoppers are using discounters on a food-to-go mission.

13%


Food-to-go Cambodia - deep fried cockroaches & snake!


Thank You

Follow us on Twitter: @him_int

Learn about trends and habits in other countries.

Him! ftg unveil sept 2015

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Transcript of Him! ftg unveil sept 2015