De kracht van Facebook marketing - Social Media Congres 2013
Highprofile New Media Congres
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Event 2.0Consumers show the way
Vincent Everts
maandag 23 november 2009
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Meaningfull interactionsOnline & Offline
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TED.COM
$6000 voor 3 dagen3000 aanwezigen
2 jaar van te voren uitverkochtOp uitnodiging
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Tedx Amsterdam20 sprekers
33 Vrijwilligers5000+ verzoeken400 deelnemers
20 plekken life feedDuizenden meekijkers
Flickr, Youtube, Life Feed
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Who isVincent Everts?
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Videoblogger
Talk to Me!
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find, collect, publish
www.yubby.commaandag 23 november 2009
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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Broadband internetNetherlands leading in Europe
20%
40%
60%
80%
NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO
Netherlands: 74% (2007)
Source: Eurostat 2007 2006 2007
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6%4%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph
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• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from Youtube, Google earth/map, gmail, apps etc
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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E-commerce worldwide
2009: 500 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolsmaandag 23 november 2009
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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beta
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•
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• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
WEB 2.0
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Web2.0 tools for event industry
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Who talks
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Blogs demografie
Bron: Technorati 2008
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Weblogs
Everyone blogs!maandag 23 november 2009
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Professional
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7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine printmaandag 23 november 2009
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RSSmaandag 23 november 2009
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RSS Readers
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Email is broken
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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The phenomenon
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80
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“What are you doing in 140 characters”
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It’s now mainstream!
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tweetdeck
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Social Networking
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Internet goes mobile
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Mobile internet is where internet was 5 years ago
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New services:location, location, location
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Video Everywhere
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35
15-02-07 ROOS - Regionale TV in 2010 35
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of uniq
ue
visi
tors
april 2005first video
july 2006
Daily more then
100 million
watched videos
and 65.000 added
march 2007
Viacom sues YouTube
for $1 miljardoctober 2006
Google buys
YouTube for
$1,65 billion
now:
13 hour of video
added every
minute
Growth of YouTube
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Internetvideois not just YouTube!
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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With these HD devices anyone can do it!
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Easy & everywhere
• Create videos with ease
• Let customers create videos about you
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• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
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BlogworldInspiring example
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Find, Collect, Publish
Find35+ sources (more on the way)
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Friends & profiles
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+35 video sources
& more to follow!
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Find, Collect, Publish
CollectDrag & dropEdit meta dataSee previews
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Player page
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Manage video
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Publish it with widgets
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Elections 2.0
Obama Girl
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+ Event =
E-Eventsmaandag 23 november 2009
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Marketing
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
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