Higher Ed Online Giving Best & Worst Habits
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Transcript of Higher Ed Online Giving Best & Worst Habits
HIGHER EDUCATION FORUMEmmanuel College
7.25.12
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10:00 Welcome & Introductions
10:15 State of Higher Ed Fundraising
10:45 Moves Management Workshop
Noon Lunch
AGENDA
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Noon Lunch
12:45 Online Giving Best Practices
1:30 Peer Networking & Q/A
2:00 Adjourn
1) Participate
GROUND RULES
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2) Participate
ÒIS ONL INE G IV ING RE L E VANT F OR H IGHE R E D?
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IS ONL INE G IV ING RE L E VANT F OR H IGHE R E D?
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HE INDEX SHOWING VERTICALS
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TWO ANNUAL SPIKES
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FORUM PARTICIPANT’S GIVING DATA
CY 2011 CY 2010
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Sometimes it is easier to say what not to do
4 Bad Habits in Higher Ed Online Giving
1. .EDU home page has no link for donors
2. A single online giving form
HOW TO IMPROVE?
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2. A single online giving form
3. Donation form distractions
4. Forgetting about mobile devices
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• Hidden online giving links
Good Habit:
BAD HABIT #1
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- The home page and every (every) page includes navigation to a giving form.
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BAD HABIT #1
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• A single online giving form
Good Habit:
BAD HABIT #2
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- Each appeal should have a dedicated giving form that carries the messaging/designation/imagery of the source appeal.
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BAD HABIT #2
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BAD HABIT #2
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• Donation forms with distractions
Good Habit:
BAD HABIT #3
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- Less is more; minimize amount of clutter and navigation options to increase conversion rate.
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BAD HABIT #4
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BAD HABIT #4
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BAD HABIT #4
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• Forgetting about mobile
Good Habit:
• Hyperlinks in an email/text need to
BAD HABIT #4
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• Hyperlinks in an email/text need to launch mobile friendly pages
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ÁOP E N F L OOR/S T UM P T HE CHUM P
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OP E N F L OOR/S T UM P T HE CHUM P