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Transcript of Hhmpowerpoint
Healthy Heart and Mind
Mallory Carter 12/1/11
Nice to Meet You!
Hello! My name is Mallory Carter and my role in
this project is Design Lead. I am 17 and a senior
at Blue Valley North West and I like to paint in
my free time and enjoy nature.
Mallory Carter 12/1/11
AgendaWho are we?
Mallory Carter- Design Lead
MaKenzi Stoy- Project Lead
Our Client
Healthy, Heart, and Mind Yoga
Objective
New message is
Create
-logo
-Facebook,
-Mail Chimp
-website
Mallory Carter 12/1/11
Agenda
Our Time Line
Competitor research
Sample of work
How we beat our competition
How we get things done efficiently
Our client pitch
Client Approval
Mallory Carter 12/1/11
Your Business
Target audience:
- 25+ year of age
- Overland park
area
- middle class
Mallory Carter 12/1/11
History
- Out of date
-Lengthy
Future
-Straight to the point
- easily Updated (Wixz)
Objective
“To teach in a safe, friendly and approachable style; making yoga and well-being as available as possible to as many people as possible.”
What’s your one thing?
“A strength that so many students mention is how good they feel about themselves when they are in my classes. I'm very knowledgeable about alignment without it all being intimidating”
Mallory Carter 12/1/11
Deliverable
Logo
Website
E-News letter
Mallory Carter 12/1/11
Project time line/plan
Mallory Carter 12/1/11
Focus on Mail
chimp, basic touch
ups.
November 22,
2011
Finish The project
Set up Facebook,
and Twitter
December 1, 2011
End of project!
December 7,
2011
Logo Finalized!
October 3, 2011
Plenty of mockup
good idea of what
she wants.
October 20, 2011
finalizing website
November 16, 2011
Competitor research
Mallory Carter 12/1/11
Yellow pages search results
-113 in overland park
-69 in a ten mile radius
Our plan
Logo color scheme first
Website
- Using wix’s
- Based off color scheme
E-news letter
-Using Mail Chimp
Facebook/Twitter
Mallory Carter 12/1/11
Top of the food chain
How we beat out competitors?
we made an effort to get to know the client and her
business to give her a personalized logo that is unique to
her.
Mallory Carter 12/1/11
getting started
Everything will be built off:
<Put in color scheme and logos>
Based off these two items
- Influences the:
1. website
2. Mail chimp
Mallory Carter 12/1/11
Client Pitch
Push her to some edge, just a little
-Why is it the best way?
Simplicity
Ex.
- Pink
- Font
Mallory Carter 12/1/11
Client approval
Signatures! Signatures! Signature!
- Color scheme sign off Monday, August 26, 2011
- Logo idea signed off Monday, August 26, 2011
Mallory Carter 12/1/11
Mood Board
Mallory Carter 12/1/11
Hea lt hy
Hea r t
a nd
Mind
Yog a
Hea lt hy
Hea r t
a nd
Mind
Yog a
Final Logo
Mallory Carter 12/1/11
Thank you
I hope you enjoyed the
presentation!
Mallory Carter 12/1/11