HGTV Frontdoor Doory Award Details
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Special guest Rich Lacy from HGTV Frontdoor joined us as co-host at Zillow Academy to share the details and benefits of the upcoming 2nd Annual Doory Awards. It's not too late to sign up your listing in one of the categories mentioned in the recorded webinar and presentation above. To watch the video version of the recording, go to: http://www.youtube.com/watch?v=T85WbzHjcnI
Transcript of HGTV Frontdoor Doory Award Details
Vice President, Emerging BrandsHGTV - Scripps Networks Interactive
RICH LACY
What are The Doory Awards / History & Background
The 2013 Doory Awards
Why Participate?
Tips for Getting Selected as a Finalist / Winning
Important Dates & URLs
WHAT WE’LL COVER...
WHAT ARETHE DOORYS?The Doory Awards celebrate America’s Best Homes for Sale
• Think of them as the “People’s Choice” awards meets real estate
• Debuted on HGTV’s FrontDoor.com in 2012
• Grew out of a desire to show America that there were amazing homes for sale, despite the perception that it was a stale market
www.nominatedoory.com
LAST YEAR’S AWARDS...180 nominees representing more than 150 individual brokerages in 36 states
• 16.1 million page views on HGTV’s FrontDoor.com
• 20 categories: various price ranges, amazing locations, unique features, specific rooms
• Winners in each category + “favorite overall home” winner
• The “winner” is the listing agent; received trophy and commemorative badge for website/marketing efforts
www.nominatedoory.com
2012 OVERALLWINNERBrodie CallenderMacArthur Sotheby’s International Realty
Kamuela, Hawaii
2013 DOORY AWARDSFrontDoor and Zillow have teamed up for this year’s awards
www.nominatedoory.com
2013 DOORY AWARDS
www.nominatedoory.com
FrontDoor and Zillow have teamed up for this year’s awards.
• Finalists chosen by HGTV and Zillow editors...
• You can nominate your listing NOW through March 31st at nominatedoory.com
• To be eligible, your listing must be active on Zillow at time of submission
• Finalists will be notified mid-April
• America starts voting May 1; Winners announced in June
2013 CATEGORIES
www.nominatedoory.com
Home Styles: Craftsman, Mediterranean, Mid-Century Modern & Victorian
Homes Outside the Box: Tiny Homes, Converted Homes, You Live Where?, Homes of Tomorrow
Lifestyles & Stages: Homes for Hipsters, Family-Friendly Homes, DIY Dream Homes, Homes of the 1 Percent
Luxury Homes & Places: Waterfront Escapes, The Great Outdoors, City Stunners, Celebrity Homes
Rooms & Spaces: Kitchens, Bathrooms, Front Doors, Outdoor Retreats
WHY PARTICIPATE?
www.nominatedoory.com
Incredible exposure for your listing, and prestige for you and your brokerage. Finalists will receive:
• Press release for local media
• Social media toolkit with imagery you can use on Facebook & Pinterest to help spread the word and get out the vote
• Finalist badges you can use on your website and in your ongoing marketing efforts
1BE JUDICIOUS WITHYOUR NOMINATIONSUBMISSIONS
2MAKE SURE YOU HAVE REALLY GREAT PHOTOS
3PRICE POINT DOESN’T MATTER!
4GET OUT THE VOTE!
IMPORTANT INFO:• Last day to nominate
your listing is March 31st at nominatedoory.com
• Voting begins May 1st. Readers can vote each day during May on both frontdoor.com/doorys and facebook.com/zillow.
• See last year’s winners at frontdoor.com/doorys
