Herman Miller Global Brand Standards · PDF fileThe Herman Miller brand is one of our most...

hermanmiller.com/brandstandards© 2015 Herman Miller, Inc.

IDENTITYFOUNDATION VOICE RESOURCESTYPOGRAPHYHERMAN MILLER BRANDING LAYOUT DIGITAL VISUALS

Global Brand StandardsZ

v 1.5 November 2015

http://www.hermanmiller.com/CMF/CDA/



FOUNDATIONMission Statement

Design Tenets

IDENTITYLogomark Evolution

Logomark Usage

Wordmark Usage

Logo Clear Zone

Logo Proportions

Logo Color

Co-Branding

Logo in Design

Table of Contents

BRANDINGStructure

Herman Miller

Vertical Markets

Education, Thrive, SMB

Business Units

Herman Miller Collection,

Herman Miller Healthcare

Owned Brands

Geiger, Nemschoff,

CBS, Posh

Alliance Partners

Magis, Mattiazzi, HOWE

Co-Branding

Sponsorships

Group Identification

TYPOGRAPHYCorporate Typefaces

Trademark Symbols

Email Signature

DIGITALSmartphone Applications

Social Media

Digital Banners

Video

Digital PDF

Animation

LAYOUTPresentation

Templates

Stationery

Print

Packaging

Environmental

Graphics

Trade Shows

Evite

Events

VISUALSPhotography

Illustration

Pattern

Iconography

Information Graphics

VOICEDefinition

Metaphor

Examples

Style

Resources

Nomenclature

Naming

Trademark and Copyright

RESOURCES




The Herman Miller brand is one of our most valuable assets. We want you to become advocates for our brand and to help us use it consistently. Our brand is expressed in many ways—our behavior, our products, our communications. We are asking you to pay special attention to all the ways we express our brand.

Foundation

Mission Statement Design Tenets




INSPIRING DESIGNS TO HELP PEOPLE DO GREAT THINGS

Mission StatementFoundation

Our mission:

Makes clear our reason for existing.

Gives purpose to our actions.

Guides the organization forward.

Demonstrates our values.

Inspires everyone.





Our design tenets guide everything we do. They help us remain focused on the things that matter, distinguish us among our peers, and result in designs that help people do great things.

Foundation

Design Tenets





Foundation

1. Human Centered We design for people

2. Purposeful Design solves a problem

3. Integrity Everything relates to the problem

4. Original We don’t copy

5. Evident Quality The quality of our work is apparent

6. Sustainable Always protect the environment

7. Beautiful & Useful Do people want to own what we make?

8. Spirited Does it say “Herman Miller”?

9. Beyond Expectations Produce surprise and delight

10. Inevitable This is the way it has to be

Design Tenets





Identity

Color, design, words, and symbols—used creatively, these elements combine to make everything from business cards to buildings recognizable, memorable, and a powerful presentation of our brand.

Logo Color Co-Branding Logo in DesignLogo ProportionsLogomark Evolution Logomark Usage Wordmark Usage Logo Clear Zone




Logomark EvolutionIdentity

Logomarks often evolve. The most recent evolution for ours has separated, or unlocked, the stylized M in the circle from the HermanMiller wordmark.Our intent is to emphasize the stylized M as the most important visual asset of the brand and give our customers a single, simple, and memorable symbol for our company. Compare this to Nike’s swoosh or Apple’s apple.





Logomark Usage

When selecting a logo file, it’s important to use the file format best suited for the specific project to ensure the tips of the stylized M remain crisp and clean. We have created specific file types for print, digital, and 3D applications.Special substrates such as fabric, embroidery, silk-screened plastics, or embossed steel require additional testing and consideration. Contact [email protected] for a recommendation.

Herman Miller Normal

Use for print and digital

application when the

logo is between 16pt and

72 pt. Logo should never

be smaller than 16pt.

Herman Miller Display

Use for large-format

print, digital, and 3D

application when the

logo is 72pt or larger

There are two ways to keep the logomark crisp:

1. Use an image file (.eps, .tif, or .gif) that is close to the actual size you need to prevent scaling the file size up or down by more than 10%. These files include both the logomark and wordmark.

2. Use one of the proprietary Herman Miller font files: Herman Miller Normal has small flat tips that keep the mark open when viewed in the most common sizes (16pt to 72pt); Herman Miller Display features tips that come to a complete point for large sizes (above 72pt).

Identity





Examples of Incorrect Logomark and Wordmark Usage

Do not apply effects like drop shadows, bevels, or stretched proportions.

Do not miscolor or outline the logomark or wordmark.

Do not combine the logomark and wordmark.

Do not fill the logomark or wordmark with imagery or patterns.

Do not use the logomark or wordmark to create a pattern or border and do not use them as a background.

Identity





Wordmark Usage

The Herman Miller wordmark can be used to supplement the stylized M logomark. When used, in combination with the logomark as part of a design, the wordmark is a one-word unit that requires an art file (.tif, .eps, .jpg, or .gif).

In other instances, such as in copy or in a headline, Herman Miller is always two words and should appear on the same line.

Files are available for download at hermanmiller.com/brandstandards.

2012 Better World Report SummaryOur goal of inspiring designs to help people do great things obliges us to serve our employees, our customers, our shareholders, and all the many people and organizations that make up the Herman Miller community. This past year we grew our business and made progress on our Better World goals. Our aspirations and drive are a large part of why we were included in the Dow Jones Sustainability Index for the ninth year and awarded a perfect score on the Corporate Equality Index by the Human Rights Campaign for the fifth consecutive year.

Of course we enjoy and celebrate achievement, but we try not to forget the long-term goals we have set for ourselves.

We put together this Better World Report every year to let you know what we’re doing to reach goals in four areas—community service, inclusiveness and diversity, health and well-being, and environmental advocacy. Are we perfect and do we always succeed? Of course not. Building a better world is not so much a goal as an everyday way of life.

This summary only cracks the surface of what we would like to share with you. Here are some highlights from the past fiscal year:

Community Service- Herman Miller employees logged more than 15,992 volunteer hours- Over 300 Herman Miller employees helped renovate Pioneer Trails, a camp

in Muskegon, Michigan, providing an opportunity for mentally and physically challenged children and adults to experience the outdoors and camp life.

- Herman Miller U.K. employees helped convert an outdoor space at the Rise Children’s Centre, Chippenham, Wiltshire, from an overgrown plot of land into a fully functional sensory garden.

Inclusiveness & Diversity- We now have 12 Inclusiveness Resource Teams (IRTs), including four in our

International offices, involving over 200 employees worldwide- 100 percent score on the Corporate Equality Index by the Human Rights Campaign

(HRC) for the 5th consecutive year- Recorded 16.5 percent of total spend with minority and women-owned suppliers- Launched the Herman Miller Academy

Health & Well-Being- HealthAdvocate assistance helps employees in West Michigan navigate the

healthcare system—find a doctor, understand a claim, and save money- Reached 474,997 miles saved by employees carpooling/biking to work- Michigan Voluntary Protection Program Star safety status for 5 sites- Occupational Health & Safety Assessment Series (OHSAS) 1801 certification

at West Michigan and Georgia sites

Environmental Advocacy- 91 percent overall footprint reduction- 3 years of 100 percent renewable electrical energy usage world-wide by

purchasing certified Renewable Energy Credits (RECs) and continuing a long-term Power Purchase Agreement (PPA) with our local electric provider

- 9th consecutive year on Dow Jones Sustainability Index- Extended Herman Miller’s zero footprint goal to our supply chain

© 2012 Herman Miller, Inc. Zeeland, Michigan

5 | A Better World Report 2012

Our Legacy of Leadership, Corporate Values, and CommunityHerman Miller is well-known for its philosophy of leadership and employee engagement. Our former chairman and CEO Max De Pree wrote about it all in his books Leadership Is an Art and Leadership Jazz. We call our corporate values “Things that Matter.”

Our corporate mission is simply this: “Inspiring designs to help people do great things.” Our designs and the designers who work with us solve real problems for people and the organizations they work for. We help people work better, serve their communities, and live in a better and more beautiful world.

Herman Miller’s culture results from the collective attitudes, aspirations, ideals, and experiences of the people who work here. We believe that each person at Herman Miller has potential and multiple talents. We also believe that the way we experience Herman Miller as employees is important to our ability to perform at the highest levels—for our customers, our shareholders, and our neighbors.

Our leaders, including our board of directors, take our commitment to building a better world seriously. They review our performance, monitor compliance with ethical standards, and measure their own compensation against their ability to manage our business according to our values.

We have a strong tradition of employee engagement at Herman Miller. Most of us own stock, and we work together to delight our customers with great design reliably delivered.

Who We Are | Our Legacy of Leadership, Corporate Values, and Community

Identity



http://hermanmiller.com/brandstandards.




Logomark and Wordmark Clear ZoneIdentity

The logomark should always be surrounded by a clear space at least 50% of the logomark size.

The wordmark should always be surrounded by a clear space the height of the capital H as it appears in the Herman Miller wordmark.





Logomark and Wordmark ProportionsIdentity

The logomark and wordmark should be used in proportion to each other—ensuring a visual hierarchy.

The logomark should never be used smaller than 1/4" diameter in any printed application.

If the logo is used in digital applications, contact [email protected] if you have questions.

X is equal to the wide of the letters “Herm” in the Herman

Miller logomark and should serve as the spacing unit for the

use of our logo and wordmark.

2X is the minimum distance between our logomark and

wordmark, unless using our logo lockup.

xx

2x

← no smaller than 1/4 inch





Logomark and Wordmark ColorIdentity

0.93.100.0

CMYK

Herman Miller Red*

Spot

255.51.0 #FF3300

RGB HEX

Bright Red U

Pantone

A red logomark and wordmark are best. In order for the color to display accurately in various applications, different color formulas are used, as shown here.

Contact [email protected] you have questions.

Print

Use these colors for all print/paper applications.

1. CMYK (4-color process) for office copiers

2. Pantone Red U and Spot color inks for professional

offset printers

Suggested files: .tif or .eps

*Herman Miller Red is a custom ink mix made to match

PMS Warm Red 2X. If you do not have the ability to

mix a custom color, we will accept the use of Pantone

Bright Red U or Pantone Goe 18-1-7-C.

Screen

Use this color for work viewed on-screen (PPT, Keynote etc)

1. RGB value for screen or

projected presentations.

Suggested files: .jpg or .png

Web

Use this color for work viewed in online UX design.

1. HEX value for websites

Suggested files: .jpg or .gif

Paint/Special

Embroidered amenities and product applications need special attention.

1. Special proprietary color

names.

Suggested file: .eps

PPG Herman Miller Red

Paint





Logomark and Wordmark Secondary ColorIdentity

0.0.0.65

CMYK

120 .120 .120 0 . 0 .0 #666666

RGB RGB HEX

Nimbus Gray

Vinyl

Print

Use these colors for all print/paper applications.

1. CMYK (4-color process) for

office copiers professional offset

printers

Suggested files: .tif or .eps

Screen

Use this color for work viewed on-screen (PPT, Keynote etc)

1. RGB value for screen or projected

presentations.

Suggested files: .jpg or .png

Web

Use this color for work viewed in online UX design.

1. HEX value for websites

Suggested files: .jpg or .gif

Paint

Painted signage applications.Suggested file: .eps

1. 3M Vinyl for wall and text captions

In support of Herman Miller red, we consistently use black and gray for text in various applications.

Contact [email protected] you have questions.

0.0.0.100

Black




Pattern or Image BackgroundsWhen placed over an image, or complicated pattern, the stylized M should be white to ensure visibility.

Logomark and Wordmark Color

Light BackgroundsWhen the logomark is placed on a white background, the color of the stylized M should also be white.

Dark BackgroundsWhen placed over a dark color, the stylized M should be white to ensure visibility.

SAYL ChairsY ™

Identity





Logomark and Wordmark Color

Red LogomarkA red logomark is always preferred. It should be used with a red wordmark, unless a black wordmark is more readable.

White LogomarkA white logomark can be used on red or on colored backgrounds that are not complementary to red. It must be used with a white wordmark.

Black LogomarkA black logomark should only be used for Herman Miller Collection or for a limited color print that does not include red. It must be used with a black wordmark.

Identity






Sponsorships and Co-Branding: Metrics and HierarchyIdentity

Primary Color Horizontal Lock Up

Secondary Color Horizontal Lock Up

In situations where our logo is used with other companies’ logos—namely for sponsorships and co-branding—our logomark and wordmark must be used together in the following locked configuration.

In all sponsorship applications, the primary Herman Miller logo should be red and properly treated with regard to size, and spacing.

In applications where the correct brand color is not available, use our logomark lockup in black.

Contact [email protected] request the logo lockup file.





Logomark and Wordmark in DesignIdentity

Go for impact, but balance the logomark and wordmark with other elements.

More space doesn’t require a larger logomark. Logomark and wordmark may be separated as long as they align left.

11:30 am - 1:30 pm Overlook

lunch & networking Y

Earn Cash —2014 Health Premium Discounts

Three Steps:

1. Complete the Health Assessment at www.aetna.com between April 1, 2013, and September 30, 2013.

2. Complete your routine physical between January 1, 2012 and September 30, 2013.

3. Complete your free health screening through Quest’s Blueprint for Wellness Program prior to September 30, 2013.

Employees and spouses on a Herman Miller Medical Plan can earn a $20 discount on health premiums.

Per Paycheck Discount

Employee $20.00 $520.00

Spouse $20.00 $520.00

Annual Discount

For more information please call benefits at 616 654 5555 or email [email protected].

New this year, spouses on the Herman Miller Medical Plan can also participate.




Herman Miller Branding

This section explains the treatment of the Herman Miller logomark and wordmark treatments in various applications. It also covers the branding differences between our Vertical Markets, Business Units, Owned Brands, and Alliance Partners. Consistent treatment of our brand in relation to these entities shows unity and purpose, and establishes an identity viewers will recognize.

Vertical Markets Business Units Owned Brands Alliance Partners SponsorshipsCo-BrandingHerman MillerStructure Group Identification




Structure

Vertical Markets

Thrive/Ergonomic SolutionsSmall and Medium BusinessEducationGovernment

Business Units

Herman Miller CollectionHerman Miller Healthcare

Owned Brands Alliance Partners

Magis*

Mattiazzi*

HOWE*

CBS DWRMaharam


Y

Focus on meeting the specific needs of customer niches; do not have a separate identity from the Herman Miller brand

Work with us to distribute products that complement our brand; independently owned

*Magis products are only sold in the North American and Latin American markets.

*Mattiazzi products are only sold in North American, Latin American, and Asian markets.

*HOWE products are only sold in the Asian market.

*CBS is a stand-alone brand in Europe.

For a complete list of Herman Miller Alliance Partners,please visit hermanmiller.com

Have a distinct graphic look and use exclusive photography to promote independent product lines

Offer products and solutions that complement our brand; owned by Herman Miller

GeigerNemschoffPOSH



http://www.hermanmiller.com/about-us/who-is-herman-miller/our-story/alliance-partners.html



Herman Miller

Herman Miller Brand

The Herman Miller wordmark should be placed at the top of a printed document with the name of the document beneath it. The logomark appears below.

Contact Brand Design at [email protected] obtain a template.


Mirra 2

Vertical Markets Business Units Owned Brands Alliance Partners Co-BrandingHerman MillerStructure Group IdentificationSponsorships


http://[email protected]




Vertical MarketsHerman Miller Branding

For additional ideas about how to get more out of your workplace—for your people and your customers—visit hermanmiller.com/smb

2014 CatalogH

erman M

iller Small and M

edium Business

Z Small and Medium Business

Y

2014 Catalog

Branding Elements

Vertical Market materials follow the same branding standards as Herman Miller. At the top of all printed Vertical Market documents, Herman Miller appears on the top line of the logo treatment, with the name of the document beneath it.

Vertical Market type treatments and visuals are consistent to show a connection between Vertical Markets and to define them as parts of the Herman Miller brand.

Spacing and visual hierarchy within a logo lockup should be consistent between Vertical Markets.

Contact Brand Design at [email protected] request a template.

Small and Medium Business




Assets

Vertical Markets frequently use photography and illustrations created specifically for their needs. They may also use general Herman Miller imagery when appropriate.


Vertical Markets Business Units Owned Brands Alliance Partners Co-BrandingHerman MillerStructure Group Identification

Vertical Markets

Sponsorships




Messaging

Vertical Markets use consistent, specific messages for positioning, to reflect their values, and to present ideas, products, and solutions.


Vertical Markets





Vertical Markets

Digital Media

Vertical Markets messaging and photography should be used for all digital applications. Consistent navigation and visual hierarchy shows connection betweenVertical Markets.







Business UnitsHerman Miller Branding

Branding Elements

The Business Unit wordmark should be placed at the top of a printed document with the name of the document beneath it. The logomark appears below.

The type treatments and visuals are consistent to show a connection between Business Units and to establish them as distinct units of the Herman Miller brand.

Contact Global Brand Design at [email protected] to request a template.






Business Units

ColorThe Herman Miller Collection logomark and wordmark are always black.

Herman Miller Collection

WordmarkWhen creating Herman Miller Collection communications, the wordmark art file should be used in combination with the logomark as part of the design. The Herman Miller logomark The Herman Miller Collection wordmark

Black

CMYK 0.0.0.100

Pantone Black

RGB 0.0.0

HEX #000000






Business Units

x is equal to the width of “Herm”

in the Herman Miller logomark.

3x is the minimum space required between the logomark &

wordmark in brand applications (Unless used as a lockup)


Clear Zone The wordmark should always be surrounded by a clear space at least the height of the capital H.

x

3x

x

ProportionThe logomark and wordmarks should be used in proportion to each other—ensuring a visual hierarchy.





All Herman Miller Collection print materials feature the same logo treatment. This creates consistency and indicates a structural connection between each of the Business Units.

2014 Catalog


Business Units






The Herman Miller Collection has a specific graphic look that should be used consistently throughout all print and digital materials to create recognition and familiarity among viewers. This Business Unit also has certain messaging and photography that should only be used to support the Collection in both digital and print.


Business Units






Herman Miller Collection has exclusive photography that should only be used to support the Collection in both print and digital applications.


Business Units







Business Units

ColorThe primary color for branded applications is Herman Miller red, where it is unavailable, white, Herman Miller gray, or black are secondary substitutes.

The Herman Miller logomark

Primary color use

The Herman Miller Healthcare wordmark

Secondary color use


WordmarkWhen creating Herman Miller Healthcare communications, the wordmark art file should be used in combination with the logomark as part of the design.

HM Gray

CMYK 0.0.0.65

Pantone coated cool gray 9c

Pantone uncoated cool gray 9u

RGB 117.117.117






Business Units

ProportionThe logomark and wordmarks should be used in proportion to each other—ensuring a visual hierarchy.

x is equal to the width of “Herm”

in the Herman Miller wordmark.


Clear ZoneThe wordmark should always be surrounded by a clear space at least the height of the capital H.

xx

3x

3x is the minimum space required between the logomark &

wordmark in brand applications (Unless used as a lockup)






Business Units


All Herman Miller Healthcare print materials feature the same logo treatment. This creates consistency and indicates a structural connection between each of the Business Units.

Herman Miller Healthcare also uses specific messaging, like “Elevating the Human Experience of Care,” to reflect their values, and to present ideas, products, and solutions.

*The Owned Brand logo (in this case; CBS) never appears on Herman Miller documents. Correct product nomenclature should be used.

For further information visit hermanmiller.com/thrive

Monitors Monitors Monitors

Tech

nolo

gy S

uppo

rt

Flo MonitorDesigned for Colebrook Bosson Sauders, 2010

A scalable approach makes the most of shrinking real estate by supporting multiple monitors from a single post.

How It Works For Youses Flo’s patented geometric spring technology for e�ortless adjustment to any position (landscape or portrait). Mounting and installing/removing monitors are simple.

Warranty12 years, 3-shi s, parts and labor

*

Elevating the Human Experience of Care






Business Units

Herman Miller Healthcare & Nemschoff Photography

Herman Miller Healthcare and Nemschoff have exclusive photography that should only be used to support their message in both print and digital applications.

The Nemschoff Brand Standards are available for download at hermanmiller.com/brandstandards





Owned BrandsHerman Miller Branding

Branding Elements for Owned Brand Documents:

On Owned Brand documents, use the Owned Brand logo as shown in these examples.

All branded collateral for owned brands must be approved by Herman Miller.

*The Nemschoff brand is often locked up with the Herman Miller Healthcare Business Unit typemark.

** Certain support line rules apply in specific applications for POSH, it is important to contact Global Brand Design at [email protected] to request correct usage and approval.

* **






Brand names in Herman Miller Documents:

Never use Owned Brand logos on Herman Miller documents.

Use appropriate nomenclature as shown in these messaging examples.

Contact Global Brand Design at [email protected] with questions regarding Owned Brand nomenclature and messaging.

Designed by Bassam Fellows for Geiger, 2011

Designed for Colbrook Bosson Saunders, 2010

Designed for POSH, 2012

Designed by Brian Kane for Nemschoff, 2011

Tuxedo Lounge Seating

Flo Monitor Arm

SLO

Steps™






Photography

For Herman Miller applications, Owned Brand products are photographed in the Herman Miller style.






Branding Elements for Herman Miller Digital

The Owned Brand logo never appears on Herman Miller digital applications. Correct product nomenclature should be used as shown on previous pages.





Alliance PartnersHerman Miller Branding

Branding Elements for Alliance Partner Documents

If the Alliance Partner would like to show an association with Herman Miller, use the Alliance Partner logo and “A Herman Miller Alliance Partner.” *

Examples do not need to be lockups. The support line can appear in conjunction with the Alliance Partner logo.

* Magis products are exclusively sold in the United States, Canada, and Mexico, while Mattiazzi products are sold everywhere except Perth, Australia.

*HOWE products are exclusively sold in the Asian market. For a complete list of Herman Miller Alliance Partners, visit hermanmiller.com.

A Herman Miller Alliance PartnerA Herman Miller Alliance Partner

A Herman Miller Alliance Partner





Alliance PartnersHerman Miller Branding

On Herman Miller documents:

Never use Alliance Partner logos on Herman Miller documents.

Use appropriate nomenclature as shown in these messaging examples.

Contact Global Brand Design at [email protected] with questions regarding Alliance Partner nomenclature and messaging.

Designed by Thomas Heatherwick for Magis, 2011 Designed by Justus Kolberg + Erik Simonsen for HOWE, 2005

Spun Chair Moveo Table




Alliance Partners

Branding Elements

All print materials for Alliance Partners use the same product nomenclature. For Magis, an example of the correct nomenclature is:

Spun Chair designed by Thomas Heatherwick for Magis, 2011

Never use the Magis logomark for print applications.

Chai

rs

For further information visit hermanmiller.com/smb

Spun ChairDesigned by Thomas Heatherwick for Magis, 2011

If you’ve never been one for sitting still, the Spun chair is for you. Rock or spin your way to creativity or relaxation, indoors or out. Bright and whimsical, it’s a chair that de�es de�nition.

How It Works For YouIt can be a sculptural piece when upright and a playful chair when it’s tilted.

Warranty5 years

Ships In20 days






Alliance Partners

Branding Elements for Herman Miller Digital

The Alliance Partner logo never appears on Herman Miller digital applications. Correct product nomenclature should be used.







Co-BrandingHerman Miller Branding

Evite Co-Branding with Companies Outside of Herman Miller

In all co-branding applications, the Herman Miller logo should be prominent and properly treated with regard to color, size, and spacing. The Herman Miller logo is always placed on the upper left, with the other company’s logo near the bottom.

Pixel dimensions on the example are shown at 45% of actual size.

Y px

px

px

© 2015 Herman Miller 855 East Main Ave. Zeeland, Michigan 49464

Stay Connected

Share Message | Add Us To Your Address Book | Privacy Policy

This email was sent to: [email protected] you received this email from a friend and would like to join our list, subscribe.If you no longer wish to receive emails from Nemschoff, unsubscribe.






Evite Co-Branding with Owned Brands

Follow the template to the right for Herman Miller co-branded evites. Pay close attention to the placement of logomarks and wordmarks in regard to color, size, and spacing.


Y px

px

px

© 2015 Herman Miller 855 East Main Ave. Zeeland, Michigan 49464

Stay Connected

Share Message | Add Us To Your Address Book | Privacy Policy

This email was sent to: [email protected] you received this email from a friend and would like to join our list, subscribe.If you no longer wish to receive emails from Nemschoff, unsubscribe.






Co-Branded Proposals

On co-branded proposals, the customer’s name should be prominent on the cover.

At the bottom of the cover, the order of the names should be customer, dealer, and Herman Miller.

It is preferred that customer and dealer logos do not appear on co-branded proposal covers. If they are required, they should appear in Herman Miller gray.

Olympia Entertainment Work Squared

HERMAN MILLER CORPORATE LEADERSHIP ENVIRONMENTAL RESPONSIBILITY LOCAL VENDORS

Intuitive Design Creates Community

Olympia Entertainment

Herman Miller

Intuitive Design Creates Community




Sponsorship Co-Branding

Our logomark and wordmark should be prominent in applications where Herman Miller is the primary sponsor.

If we are equal partners in sponsoring an event, our logomark and wordmark should be equal in size and position with our co-sponsor’s branding.

In all sponsorship applications, the Herman Miller logo should be properly treated with regard to color, size, and spacing.

The logo lockup should be used for sponsorships.

Contact Brand Design at [email protected] request the logo lockup.


THANK YOU SPONSORSWelcome

NATIONALDESIGN AWARDS 2014



http://[email protected]




Group IdentificationHerman Miller Branding

Internal Employee Groups, such as the Veteran’s IRT or the Options team, do not have their own logos. Group names should follow the configuration shown on this page when used in print, on t-shirts, and in any digital application such as MainStreet.

Contact Global Brand Design at [email protected] request branded team collateral.

Team Name

Options Options




Typography

Consistent, frequent use of our corporate typeface creates trust and familiarity with viewers. It helps them make an immediate association with our company, and contributes to a congruous look and feel among all of our designs.

Corporate Typefaces Trademark Symbols Email Signature





Corporate Typefaces

Meta Collection OT is an important element for communicating the Herman Miller brand. Why? Like our company, the Meta type family is friendly and modern. Like good seating, Meta works in a wide range of sizes. It makes small copyright lines legible and provides impact for large applications on signs or trucks. Meta also translates well to both printed and on-screen presentations.

Meta must be used for all external communications. If a license for Meta is not available to you, purchase a license or work with a designer who does have a license.

Meta is available for purchase at fontshop.com

When to Use Meta

We suggest four primary

versions of the Meta font

for creating branded

communications.

Meta ThinMeta LightMeta Medium Meta Bold 0123456789

Use lining figures.

Do not use old style figures.Do not use Meta Condensed

in any weight.

To increase impact, the

Meta typeface is available in

multiple type styles. The two

most important styles are

Roman (or regular), and italic.

Meta RomanMeta Italic

Typography

0123456789Meta Condensed




Corporate Typefaces

Meta is Herman Miller’s principal typeface, but Arial are approved substitute because it is readily available on every computer as a part of the operating system. Arial can be used for certain applications when Meta is not available, including internal documents, external PowerPoint, or email messages.

When to Use Arial

Arial Book & Arial Bold 0123456789

Arial RomanArial Italic

We suggest two primary

versions of the Arial font

for creating branded

communications: Arial

Book and Arial Bold.

Use lining figures.To increase impact, the

Arial typeface is available

in multiple type styles. The

three most important styles

are Roman (or regular),

italic, and caps.

Typography





Trademark Symbols

The trademark and registered trademark symbols should be used consistently.To help, we’ve developed a simple formula for determining symbol size, where “y” is equal to the distance between the capline and the x-height line.

For type sizes 50pts or less, the height of the trademark and service mark symbols should equal “½ y,” and the height of the registered trademark symbol should equal “y.”

For type sizes above 50pts, the height of the trademark and service mark symbols should equal “¼ y,” and the height of the registered trademark symbol should equal “½ y.”

For Light and Thin type styles, the symbol should be Light.

For Book, Medium, and Bold type styles, the symbol should be Book.

Instructions: To apply these guidelines to a symbol, use the superscript setting, reduce the font size, change the style if needed, and align the top of the symbol to the capline.

Embody®

Embody®

Canvas Office Landscape™

CAD PackSM

CAD PackTM

Typography

+ 50 pt

– 50 pt





Email Signature

Consistent use of our established email signature is another way to advocate for our brand. This format should be used for all email communications.

Typography





For PC

For Mac

Email Signature

The Herman Miller brand is one of our most valuable assets. As employee owners, it’s our job to advocate for our brand. An email signature provides a consistent way for internal and external customers to contact us. All employees are required to follow the Herman Miller email signature template as shown here. Including all of the contact numbers shown in the template is not a requirement. Employees can select the contact numbers that work best for them. International employees are encouraged to use the web address specific to their country and to format contact numbers accordingly.

For instructions on how to create an email signature for PC or Mac, please contact [email protected]

Typography





Incorrect Email Signature Format

In order to maintain brand consistency, employees must follow the template shown on the previous page. Alterations to this template are not allowed.

For example, do not include:

Inspirational phrases

Images (including social media icons)

The Herman Miller logomark (circle M)

Employee work hours

Employee email address

Any font other than Arial

For instructions on how to create an email signature for Mac or PC, please contact [email protected]

Typography





Layout

With a compelling balance of image, typography, and symbols, a well-designed layout can be one of the most effective tools for clearly communicating a message. Our designs feature layouts that are simple yet dynamic, concise yet informative.

EventsPresentation Templates Stationery Print Packaging Environmental Graphics Trade Shows Evite




Presentation Templates

Use branded templates when creating PowerPoint presentations.

Both regular and widescreen versions are available for download.

Templates and guidelines are available athermanmiller.com/brandstandards

February 2012 © 2012 Herman Miller, Inc. 10

Layout: Small Copy with 1 Object

Copy size options

Three sizes of copy are available.

The small copy size works best for long statements in cases where a a few people are sitting quite close to the presentation screen, or in cases where the presentation will be available in printed form as well as projected onto a screen.

Page 1 of 3

Section Title (optional)Arial – 12.5 pointR 166, G 166, B 166

HeadlineArial – 22 pointR 0, G 0, B 0

Small Copy SizeArial – 12 pointSpace After – 11 pointR 166, G 166, B 166

Small Sub-Headline (optional)Arial Bold – 11 pointSpace After – 5 pointR 166, G 166, B 166

February 2012 © 2012 Herman Miller, Inc. 6

Standard layout options

Page 2 of 3

8.54"

5" 2.78"

5.63"

2.19

"

4.43

"5.64"

6.63

"

4.43

"

4.43

"

3.73" 2.78"

Powerpoint Template

Powerpoint Guidelines

Layout



http://hermanmiller.com/brandstandards



Stationery

Use branded templates for agendas, letters, envelopes, business cards, and other business materials.

Templates for a variety of documents are available through Microsoft Word via File > New > Custom. Mac users should contact Brand Design at [email protected] for templates.

January 21, 2013 Mr. John Smith Sales Associate 1234 Street St Holland, MI 49555 Dear John, Advancements come in all shapes and sizes. Some are big ideas, like the suspension material of the Aeron Chair that replaced the foam and fabric typical to so many office chairs. Others are smaller advancements, resulting in an improved process, or, in this case, a better way to build a chair. A recent advancement on our SAYL Chair assembly line is saving time, money, and nearly 25,000 pounds of packaging materials a year. How? By developing reusable packaging, we’ve eliminated handling steps and material waste. Previously, the Y-Towers of the SAYL Chair were bundled, boxed, wrapped, and shipped to the facility with the assembly line. Upon arrival, the towers were unboxed, placed on a cart, and moved to the line. Now the Y-Towers simply arrive ready for assembly. Sincerely, Jane Doe Marketing Manager

Herman Miller IncPO Box 302Zeeland MI 49464–0302

Layout

EventsPresentation Templates Stationery Print Packaging Environmental Graphics Trade Shows

Firstname LastnameTitle Department

[email protected]

000 000 0000 OFFICE000 000 0000 MOBILE

855 East Main AvenuePO Box 302Zeeland MI 49464 0302

Y

Evite


mailto:brand_help%40hermanmiller.com?subject=Brand%20Standards%20Help



Print

Use available templates when designing postcards. Branded templates are available for designing postcards.

Please contact Brand Design at [email protected] to obtain a template.

Layout

NeoCon Postcard

EventsPresentation Templates Stationery Print Packaging Environmental Graphics Trade Shows

Security

© 2014 Herman Miller, Inc.

From our earliest existence as a species, humans have strived to meet fundamental needs and improve their living conditions. Our understanding of the six key motivations that drive work— security, autonomy, belonging, achievement, status, and purpose— is informed by philosophers and psychologists and primary research. We consider each in relation to individual, group, cognitive, and physical experience.

With the goal of creating a more naturally human experience ofinteraction and creation, Living Office begins with an understandingof what all people share to create workplaces that feel intuitive andinevitable. People will immediately grasp what they can do, wherethey can go, what things are for, and why they are the way they are. It will just feel right.

hermanmiller.com/living-office

We desire health, safety, familiarity, and competence.

Evite








Packaging

Global consistency is of utmost importance to the brand. The unified system must be adhered to. If you have language requirements, please seek approvals from the Global Brand Design Team.

Each product should have (at least):

– Product Card

– Designer Card

– Legal Mandatory Card (i.e. Bedding Tag)*

– Adjustment Instructions in appropriate regional languages.

*Varies per global region

Please contact Brand Design at [email protected] to request a template.

HermanMillerAeron® Chair

Aeron-Swingtag-AWK.indd 1 5/18/15 9:25 AM

Layout

Seat Height

Hauteur de siège

Sitzhöhe

Altura del asiento

Altezza del sedile

Zithoogte

Высота сиденья

02


UK - Seat Height:Paddle-shaped lever on right side.To raise: While taking your weight off chair, lift lever up.

To lower: While seated, lift lever up.

At the proper height, your feet should rest flat on the floor.

ATTENTION! ONLY TRAINED PERSONNEL CAN REMOVE, REPAIR OR REPLACE THE GAS LIFT MECHANISM.

FR - Hauteur de siège: Manette aplatie sur la droite.Pour relever: Levez-vous et tirez la manette vers le haut.

Pour abaisser: En position assise, tirez la manette vers le haut.

À hauteur correcte, vos pieds doivent reposer à plat sur le sol.

ATTENTION! SEULES LES PERSONNES FORMÉES PEUT ENLEVER, RÉPARER OU REMPLACER LE GAZ MÉCANISME DE LEVAGE.

DE - Sitzhöhe: Paddelförmiger Hebel rechts.Höher stellen: Gewicht leicht anheben und dabei Hebel nach oben ziehen.

Niedriger stellen: Im Sitzen Hebel nach oben ziehen.

Der Stuhl ist richtig eingestellt, wenn Ihre Füße flach auf dem Boden stehen.

ACHTUNG! NUR GESCHULTES PERSONAL ENTFERNEN KÖNNEN, REPARIERT ODER ERSETZT DAS GAS LIFTEINRICHTUNG.

ES - Altura del asiento: Palanca en forma de paleta en el lado derecho.Para subirlo: A la vez que retira el peso de la silla, eleve la palanca.

Para bajarlo: Al tiempo que permanece sentado, eleve la palanca.

A la altura adecuada, sus pies deben descansar completamente en el suelo.

ATENCIÓN! SÓLO EL PERSONAL CUALIFICADO PUEDE QUITAR, REPARAR O REEMPLAZAR EL CARTUCHO DE GAS.

IT - Altezza del sedile: Leva a paletta sul lato destro.Per sollevare: Togliere il peso dalla sedia e al contempo sollevare la leva.

Per abbassare: Da seduti, sollevare la leva.

La giusta altezza viene raggiunta quando i piedi poggiano in parallelo sul pavimento.

ATENCION! SÓLO EL PERSONAL CAPACITADO PUEDE ELIMINAR, REPARACIÓN O SUSTITUCIÓN DEL GAS MECANISMO DE ELEVACIÓN.

DU - Zithoogte:Peddelvormige hendel aan rechterzijde.Om te verhogen: Kom van de stoel en druk de hendel omhoog.

Om te verlagen: Druk de hendel omhoog terwijl u op de stoel zit.

Op de juiste hoogte moeten uw voeten plat op de vloer staan.

LET OP! ALLEEN GETRAIND PERSONEEL KAN VERWIJDEREN, HERSTELLEN OF VERVANGEN GAS HEFMECHANISME.

RU - Высота сиденья: Pычаг-лопатка справа Чтобы поднять сиденье. Чтобы поднять сиденье: Встаньте с кресла и поднимите рычаг вверх.

Чтобы опустить сиденье: Сядьте в кресло и поднимите рычаг вверх.

При оптимальной высоте ваши ноги должны ровно стоять на полу.

ВНИМАНИЕ! ТОЛЬКО ОБУЧЕННЫЙ ПЕРСОНАЛ МОЖЕТЕ УДАЛИТЬ, РЕМОНТ ИЛИ ЗАМЕНА ГАЗА МЕХАНИЗМ ПОДЪЕМА.

03






Environmental GraphicsLayout

At the entrances of Herman Miller facilities, including corporate offices and showrooms, the wordmark must be on the right side of the wall and the logomark on the left.

For dealer showroom entrances, please contact [email protected] for assistance.




Trade Shows

Signage for trade show booths should only display the Herman Miller logomark and wordmark—with the exception of Vertical Markets which use their wordmark with the Herman Miller logomark.

Layout





Evite

You can work with Brand Design to create an evite with custom graphics and messaging.

Logo size should be consistent on all evites.


Ye-vite

We’re glad you attended Cynthia Roe Purvis’s ErgoExpo presentation, and we hopeher thoughts brought you new insight. We encourage you to participate in a briefpost-presentation survey to broaden our understanding of the ways you use touchtechnology.

View online | Add to safe sender list

e-vite subject line:

Take a survey and help us learn more about touch technology

Ergo Expo 2012

z

Survey

Thanks for AttendingPlease participate in a brief survey.

Thanks for Joining UsWe appreciate your time, and the opportunity to surprise and delight you with products and solutions designed to support the ways you work.

2

Thanks for visiting us at ErgoExpo 2012 and seeing solutions that help you feelbetter and work better.

View online | Add to safe sender list

e-vite subject line:

Thank you for joining us at ErgoExpo 2012

If you’d like the chance to talk further, about our views on ergonomics or any of our products and services, please don’t hesitate to contact us.

z

2

570 px

X px

15 px

46 px

20 px

Layout






Evites

You may also work with the Digital Marketing team to create an evite. Brand Design must approve all final designs.

Logo size should be consistent on all evites.


570 px

15 px

46 px

Layout





EventsLayout

Events should use corporate messaging related to the theme of the event. This messaging should be used consistently in all signage, print materials, digital applications, and other communications.

SHIFT. NOW.Creating tomorrow’s legacy

Thursday, August 141:00 pmDeVos Fieldhouse

2014 Employee Annual Meeting

Poster

Herman Miller SHIFT. NOW.

Mainstreet

Digital Signage




Digital

Dynamic, interactive, and fun—digital applications are a compelling vehicle for communicating ideas, enhancing brand recognition, and engaging audiences new and old.

Social Media Digital Banners Video Digital PDF AnimationSmartphone Applications




Smartphone Applications

When developing a marketing plan and creative strategy for an event, consider the various digital applications that can be used for communication. All digital applications should be optimized for mobile viewing to ensure readability and usability.

Digital






Social MediaDigital

Social media is an important tool for engaging consumers. The messaging is crafted to reflect our voice, and the photography is strategically selected to reflect our brand.

The Editorial team is responsible for all social media management and creation, please contact [email protected] with questions.

Facebook Instagram

Twitter




Digital Banners

Digital banners should include the correct logomark and wordmark treatment, the correct trademark usage, and should use white-sweep photography smaller than 500 x 400 pixels.

Digital






hermanmiller.com

Title Here

Video

Our videos are consistent in structure, tone, and look. To maintain this consistency,use provided templates for all video applications.

This is an example of the Herman Miller intro and outro screen treatments.

Contact Brand Design at [email protected] request a template.

Digital




Digital PDF

Use branded templates when designing interactive digital PDFs for use with any tablet device.

Please contact Brand Design at [email protected] to obtain a template.

Digital

hermanmiller.com/materialsMaterials Spring 2012

Y


TEXTILES HERMAN MILLER COLLECTIONCANVAS OFFICE LANDSCAPE

MaterialsZ

Our spring launch brings a new collection of systems and seating fabrics designed by Luna Textiles, new veneers for Canvas Office Landscape and materials for Herman Miller Collection.

TEXTILES HERMAN MILLER COLLECTIONCANVAS OFFICE LANDSCAPE Y TEXTILES

hermanmiller.com/materialsMaterials Spring 2012© 2012 Herman Miller, Inc.

GemLuna Textiles CircuitConnection Current

HERMAN MILLER COLLECTIONCANVAS OFFICE LANDSCAPE

“We wanted to make a statement with this pattern; and although it’s very contemporary, it has an organic feel to it, which was intentional,” says Luna founder, Anna Hernandez. Current is designed to work with Connection and has a coordinated palette.

Current

Design Story

SpecificationApplicationDesign Story


Luna Textiles Connection Current Circuit Gem

Y TEXTILES


Luna Textiles CircuitConnection Current Gem

HERMAN MILLER COLLECTIONCANVAS OFFICE LANDSCAPE

Circuit

Application

SpecificationApplicationDesign Story

Aside ChairsCeleste SeatingCushion TopsCelle ChairsEames Aluminum Group ChairsEames Executive ChairsEames Sofa CompactEqua 2 Chairs, Ergon 3 ChairsGoetz SofaSAYL ChairsSwoop Lounge Furniture

5000 Series FurnitureAbak EnvironmentsCanvas Office LandscapeEthospace SystemPassage Desking SystemRoom Tune Sound Management The Intersect Portfolio


Luna Textiles Connection Current Circuit Gem


CANVAS OFFICE LANDSCAPE HERMAN MILLER COLLECTIONCANVAS OFFICE LANDSCAPEY TEXTILES

MCL Leather Veneer Stone Outdoor Weave

Veneer Design StoryApplication

Specification


MCL Leather Veneer Stone Outdoor Weave









AnimationDigital

A Herman Miller Living Office Animation

Brand Design is solely responsible for selecting a professional resource, either internal or external. Contact Brand Design before beginning your project.

See full animation >




Visuals

Visuals are the tangible manifestations of our brand. Our illustrations, patterns, iconography, and information graphics are all critical tools in achieving a consistent perception of our brand. Color, design, words, and symbols merge to make a compelling and lasting impression on the viewer.

Photography Illustration Pattern Iconography Information Graphics




Photography

Our photography represents the brand with a distinct, consistent, and proprietary visual language, creating an emotional connection with both internal and external audiences.

Elements of environmental imagery include:

Natural lighting

High contrast

A mix of products

Meaningful props, which support the story being told in the photo

Visuals

Photography Illustration Pattern Information GraphicsIconography




Photography

Elements of white sweep photography include:

A minimal look

Bright lighting

High contrast

Shadows reflected on the floor

Herman Miller Collection and Herman Miller Healthcare have specific photography guidelines.

Visuals





Illustration

Our illustrations feature bold, rich colors with a graphic look. All illustrators must be approved by Brand Design.

Visuals





IllustrationVisuals

All illustrations should be purposeful and have conceptual value.





Photography Illustration Pattern Information Graphics

Illustration

Product dimension icons are used to accurately depictsize and scale of our furniture. Dimensions should followthe style shown here.

Visuals

Iconography




Pattern

We have a rich heritage of communicating through bold, graphic patterns. They are an essential component of our brand language, and can be used to illustrate and communicate a concept. Patterns have many applications, including digital wallpaper, print materials, and wall graphics.Patterns are copyrighted and should only be used for their original application. You must have permission to reproduce a pattern for a specific use.

Visuals





Iconography

Our icons are meaningful, easily recognizable at scales both large and small, and have a consistent visual quality—simple, with similar stroke widths.

Visuals






Information graphics can be used to visually express information, and should always be meaningful, easy to understand, and accurate.

Our graphs feature:

Consistency with the look of the presentation or document

Simple, straightforward design

Bold colors

Readable type

|

in the United States: Asian; Black; disAbility Advocacy; Women Influencing Now; Lesbian, Gay, Bisexual, and Transgender (LGBT); Hispanic; Male; and Generational Outreach. Four additional IRTs (disAbility, Remote Working, Women Influencing Now, and Generational Outreach) organize our

communities, but also help us meet business objectives. In the past year,

several critical areas including Who We Sell To (Customers), Who Does the Work (Talent), Where We Work (Employee Engagement), and Who We Buy From (Supplier Diversity). Scorecard results are reviewed regularly by the company’s senior-level leadership and the Board of Directors. This past

We have always worked to build a strong and diverse supplier network.

and business outreach, and training and education are among the strategies

Helping Educate the Next Generation

As part of the Next Generation Workforce Plan, the Herman Miller Academy

in manufacturing and gain skills to prepare them to join the workforce. The program runs each year in three semesters—spring, summer, and fall. We emphasize manufacturing and operations, but students also learn about

volunteer as presenters and mentors.

A few additional organizations and causes we supported this past year:

-

- -

- Chicago Pride Celebration- - - What Can You Do? Disability Awareness Event - Huntington Bank Pillar Award for empowering women in the workplace- West Michigan Asian American Gala - Veteran’s Day Celebrations at three manufacturing sites- Latin Americans United for Progress (LAUP) Youth Conference- Instructor-led and online diversity training for all employees

Minority Owned

Woman Owned

Business Contracted with Minority- and Woman-Owned Suppliers

Dimensions of Our Better World Program | Inclusiveness & Diversity

business and build a better community. Our suppliers are true partners in our service to customers, search for sustainable practices, and the co-creation of real innovation and problem-solving products.

|

Hazardous Waste

have reduced the use of hazardous materials in every aspect of the manufacturing process—from raw materials to building and equipment maintenance. The number of our facilities that release toxic chemicals,

to one, and the number of toxic chemicals that we use in our facilities from

contributor is the sodium bicarbonate used at our Energy Center (to counter hydrochloric acid found in the emissions). Various testing done

Manager Jim Rockwell, along with Safety and Sustainability Specialists Fred Gordon and Martine Carlson, have been evaluating alternatives to eliminate the hazardous nature of the waste. The sodium bicarbonate

solution. We believe we are close.

a combination of several activities including Safety and Sustainability Specialists Dan Broersma and Martine Carlson’s work on the composting of bottom ash from Herman Miller’s onsite Energy Center. Safety and Sustainability Specialists David Mallehan and Brian Well found sources to re-use vinyl and various fabrics. Brian also worked with fellow Safety and Sustainability Specialist Dan Broersma and Maintenance/Facilities Supervisor Rick Neerhof to implement a recycling audit process at our new facility.

Most recently, we celebrated two breakthroughs related to reusing waste

storage products. First, with our “Project Ironstone,” we have been reusing

22 | A Better World Report 2012

Hazardous Waste

To achieve our goal of zero hazardous waste generation by 2020, we have reduced the use of hazardous materials in every aspect of the manufacturing process—from raw materials to building and equipment maintenance. The number of our facilities that release toxic chemicals, defined by the EPA’s Toxic Release Inventory, has been reduced from seven to one, and the number of toxic chemicals that we use in our facilities from twelve to two. The reduction from the 1993/94 baseline year moved from a 95 percent reduction to 94 percent.

We regret to say that hazardous waste increased by 5.8 tons. The major contributor is the sodium bicarbonate used at our Energy Center (to counter hydrochloric acid found in the emissions). Various testing done on the sodium bicarbonate identified unknown metals. The Energy Center Manager Jim Rockwell, along with Safety and Sustainability Specialists Fred Gordon and Martine Carlson, have been evaluating alternatives to eliminate the hazardous nature of the waste. The sodium bicarbonate continues to be disposed of as hazardous waste until we can find a solution. We believe we are close.

Solid Waste to Landfill

Our goal is to deposit no solid waste in landfills by 2020. In fiscal 2012, we saw a huge improvement on our way to zero landfill (or 100 percent reduction). Landfill decreased by a whopping 883 tons. This was due to a combination of several activities including Safety and Sustainability Specialists Dan Broersma and Martine Carlson’s work on the composting of bottom ash from Herman Miller’s onsite Energy Center. Safety and Sustainability Specialists David Mallehan and Brian Well found sources to re-use vinyl and various fabrics. Brian also worked with fellow Safety and Sustainability Specialist Dan Broersma and Maintenance/Facilities Supervisor Rick Neerhof to implement a recycling audit process at our new facility.

Most recently, we celebrated two breakthroughs related to reusing waste powder from the powder-coat painting of our metal parts for filing and storage products. First, with our “Project Ironstone,” we have been reusing 65 percent of this powder overspray to paint the interiors of filing drawers.

Last year, Engineering Manager Mike Chartrand and Director of Operations Engineering Dan Kinney made it possible to increase this internal reuse up to 80 percent. Each filing and storage drawer now has an additional 15 percent of powder overspray. Second, after nearly seven years of testing and collaboration with our supplier of counterweights (used for stability in our filing and storage products), Safety and Sustainability Specialists Tom Egeler and Dan Broersma led the project to success. We are delighted to be sending 28 percent of our remaining powder overspray to our counterweight supplier who incorporates it into the counterweights it products. We even shared this news with our competitors to help the industry as a whole. Our improvements drove us to a 97 percent reduction from our 1994 baseline year. Only three percent left to go.

Non-Hazardous Solid Waste

2009 2010 2011 2012

RecycledWaste to Energy ON-SITEWaste to Energy OFF-SITESent to LandllComposted

Dimensions of Our Better World Program | Environmental Advocacy

2012 Better World Report 2012 Better World Report

Visuals






Our conceptual graphics feature:

Relevance to subject matter

Consistency with look of the presentation or document

Bold colors

Readable type

Percentage of businesses in the United States that are small businesses.

Percentage of US corporate patentscoming from small businesses.

Visuals






Our diagrams feature:

Simple design

Clean lines

No unnecessary details

Readable type

Color-coded legends

Visuals

Photography Illustration Pattern Information Graphics

hermanmiller.com/brandstandardsPage 57

PATTERNILLUSTRATIONINTRODUCTION INFORMATIVE VISUALS RESOURCES


Informative Visuals


Herman Miller Healthcare Songbook, NeoCon 2013

Our diagrams feature:

Simple design.

Clean lines.

No unnecessary details.

Readable type.

Color-coded legends.

Information GraphicsIcons Settings Informative Animation

Iconography




Voice

Our voice is the written expression of who we are. Through singularity of voice, we create for our readers a familiar understanding of the Herman Miller brand. With clarity, brevity, and simplicity, we express complex information and compelling ideas to a global audience.

MetaphorDefinition Examples Resources Nomenclature NamingStyle Trademark and Copyright




Definition

Our brand voice is: Spirited Written to inspire, with originality and playfulness

Sophisticated Written with clear purpose, straightforward delivery, and refined language

Human Written by a person, not a committee, with honesty and authenticity

Voice





A Trio with Several SoundsHerman Miller has one voice; it is always spirited, sophisticated, and human. But the prominence each of these parts takes in any communication varies depending on audience and purpose.

MetaphorVoice

Think of a jazz trio. Pianist, drummer, and bass player all bring different virtuosity to their instruments, unique expressions. They combine in different ways. They riff off one another from song to song, night to night, but they have a recognizable sound. Just as the trio might play one type of set knowing there’s a record executive in the audience, the Herman Miller voice will “sound” slightly different in a healthcare piece versus a retail ad, for example.

To stay with musical metaphors, think of the sound waves the trio generates. The three sounds might combine to look like this:

The sound waves for piano, bass, and drums (read “spirited, sophisticated, human”), vary in amplitude and frequency, intensity and speed. They’re all present. (We’re assuming no solos). They combine to create “the Herman Miller sound.”





Examples

SpiritedThe Aeron Chair by Herman Miller: Wear It in Good Health It doesn’t look like any chair you’ve ever seen. It doesn’t feel like any chair you’ve ever sat in. Designed to perform as an extension of the human anatomy, the Aeron chair echoes the body’s movements and anticipates its needs like a pair of comfortable and expertly fitted cross-training shoes. It’s a chair you can wear. —Aeron Chair Brochure, 1994

The next big thing isn’t for you. The design and management of the office has to begin with a careful consideration of people and their work. There is no one-size-fits-all, off-the-shelf solution for an optimal workplace. Splashy trends are best left to the pages of magazines. The solution for each organization must necessarily be different based on the desires and needs of the organization and the organization’s workers. Balancing these disparate desires and needs requires perpetual inquiry, solid intuition, and decisive action. It is an ongoing effort to ensure the environment reciprocates and magnifies the energy of the people working there. Each organization must create and care for a balanced ecosystem where people, work, and place, coexist in dynamic equilibrium. —Design Provocations, 2013

We won’t stop until we’ve achieved nothing. Laughter. That’s what we heard from people when we told them we’d like to get to a zero operational footprint by 2020. But as of 2009, our VOC Air Emissions were down 93 percent. Process Water Use: down 77 percent. Hazardous Waste: down 95 percent. And Solid Waste down 88 percent. We realize we’ve got some work to do to get to zero, but we think the only way to achieve audacious results is to set audacious goals. And while some would say setting a goal like this is asking for failure, we look forward to a time when a zero will be considered our greatest success. — Fortune Conference Program Ad, 2009

Herman Miller Setu Chair Goes anywhere. Fits anybody. Unlike anything. Introducing Setu: How we live and work now —Product Launch Print Ad, 2010

Voice





Examples

SpiritedYou can make a salary. Or you can make a difference. Or you can work somewhere you can make both. Herman Miller is one place you can do that. It’s because of the people who make up our community. They think like designers to solve problems. That makes the difference, in our furniture and in everything we do. The question is this: How would you make your mark at Herman Miller? —Talent and Recruitment Messaging, 2012

Sit here. Go places. At Herman Miller, we make the innovative Aeron® chair, as well as other great furniture for offices, homes, and healthcare. From the way we approach design to the way we respect the earth, a spirit of innovation permeates our company. So does a spirit of inclusiveness. We value the whole person and everything each of us has to offer. We foster a workplace where each person can achieve his or her best. We invite you to check us out. See how you can take a seat with us and start going places.

—Talent and Recruitment Print Ad, 2009

His market research consisted of looking for something we might call the “wow factor.” He would locate a new design, let’s say a chair, some place prominent in his studio, so that an innocent visitor (sometimes a very important person like Bucky Fuller) could not help but see it. If there was no response, Eames knew he had more work to do. Of course, Eames chose his visitors carefully.

—Design Checklist, 2006, Commemorating Bill Stumpf

Read below. It’s quite a turn-off. Introducing the Herman Miller Energy Manager. For those looking to meet federal energy reduction goals, it’s a pretty good place to start. To learn more about why the sustainable thing to do is now the smart thing to do, visit hermanmiller.com/energymanager or call 1-800-822-8348.

—Government Print Ad, 2010

Built to Order in Seconds Flat Your American-made Aeron is finished in 340 seconds and lasts a lifetime —Herman Miller Store “Made here” Campaign, 2012

Voice





Examples

SophisticatedThe enduring designs of the Herman Miller Collection strike a balance between seemingly contradictory ideas: aspiration and accessibility, sculpture and engineering, elegance and informality, beauty and comfort. Not the least of these is its delicate balance of craft and industrial processes.

—Herman Miller Collection Website, 2012

Designing is a basic activity. It comes to grips with the very essence of a problem and proceeds to develop a solution organically, from the inside out, as opposed to styling which concerns itself largely with the distinctive mode of presentation or with the externals of a given solution.

—Design Course for Herman Miller Employees, circa 1960

The attitudes that govern Herman Miller’s behavior, as far as I can make out, are compounded of the following set of principles: What you make is important. Design is an integral part of the business. The product must be honest. You decide what you will make. There is a market for good design.

—The Herman Miller Collection Catalog, 1948

With a partnership that mingled life and work to an incalculable degree, parsing the individual contributions of Charles and Ray Eames is futile. To understand their designs is to understand how their personal talents, tastes, and views intertwined to give new shape to the 20th century.

—Collection Pop Up Shop, 2012

Voice





Examples

SophisticatedAttention ...so that people are free to attend to what they care about. Ironically, though, the freest societies invariably create environments that militate against attention. Visual pollution is harmful not just because it is ugly but because it is distractive. And therefore destructive. Like other pollution, it destroys the balance of nature—in this case, human nature. A climate loaded with designs clamoring for your attention is a climate in which you end up paying attention to nothing. —“Notes on Attention” Print Ad, 1978

A new world to work in So many of today’s offices are a wasteland. They sap vitality, block talent, frustrated accomplishment. They are the daily scene of unfulfilled intentions and failed efforts. Places of fantasy and conjecture rather than achievement. They foster physical and mental decline and depress capacity to perform. It is the equivalent of doing business on clay tablets in the age of the computer and instant communication. Herman Miller has done something about it. For three years Herman Miller’s Research Division at Ann Arbor has been studying the human performer in offices. What makes him work best. Why. The Action Office, designed by George Nelson, is the result. A working climate created to support and stimulate its occupant to his best performance. Its core is the capability to create working space that helps the worker work because it is based on a grasp of environmental forces and their effect on humans.

—Action Office Print Ad, 1964

Changing your offices should take a lifetime Change after change, day after day, Action Office 2 is a furniture system designed to facilitate change in today’s office. —Product Launch Print Ad, 1987

Harmonious Surroundings Inspiring spaces full of healthy designs that help you do your best —Herman Miller Store “Healthy Mindset” Campaign, 2013

Voice





Examples

HumanTwo of a kind It’s a powerful thing when you find someone whose vision aligns with your own. That’s why Herman Miller Healthcare is so pleased to join forces with Planetree. Founded in 1978, this non-profit organization believes, like us, that healthcare should revolve around the needs of patients. It also trusts in the power of design to help improve the healing process for patients, their friends and family, and caregivers. —Healthcare “Two of a kind” Brochure, 2013

We Believe It’s Important to Ask the Question “Why?” Why does Herman Miller care about technology? Because it’s changing the problems we solve for people. —Fortune Conference Program Ad, 2012

What Is Leadership? The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor. That sums up the progress of an artful leader. —Leadership Is an Art, 1987

We see the whole world as our hometown. At Herman Miller, our concern for the earth is rooted in the places we call home. Every one of our facilities around the world already runs on 100 percent renewable electrical energy. Visit us to learn more about how we’re working for a better world around you. —Fortune Conference Program Ad, 2011

We put together this Better World Report every year to let you know how we’re doing. Are we perfect and do we always reach our goals? Of course not. Building a better world is not so much a goal as an everyday way of life. —“Better World Report,” 2010

Voice





Examples

HumanTables favor the agile way of working. Technology and the way people work today makes a table the desktop choice for many. If all your files are electronic, who needs file drawers? Your surface is the focus, and tables give you plenty. You can push a bunch of them together for a work session. Or use one for working, then an hour later use it as a dining table, and another hour later for a conference table. Given the agility of tables, it’s not surprising we named ours Everywhere. —Small and Medium Business Catalog, 2011

Self-examination leads to thinking, and thinking may lead to a clear understanding and acceptance of who we are and where we are going. And knowing where we are going may lead to the mandate for getting there. —Business as Unusual, 1986

Change is part of Herman Miller’s future Naturally we cannot predict the future, and we are not perfect. We believe the ideas and values behind Herman Miller serve us in good stead. They give us a strong basis from which to serve our customers and communities, as we work to improve the everyday lives of people around the world. We also believe, as our former Chairman and CEO Max De Pree said, “We cannot become what we need to be by remaining what we are.” The future for Herman Miller is an exciting one. Thank you for supporting us with your investment and remaining a part of our community. —President’s Letter to Shareholders, 2012

A clear discovery Working with Gensler’s London office on the design of VillageGreen, our international headquarters, was a process of discovering the best way to be natural. After all, to benefit most from sunlight and cross ventilation, you have to look clearly at all the options. The result of this discovery is obvious, and not only because of the awards the building has won. We like how one member of the Gensler team put it: “The building gently encourages people to get to know each other and then talk through the problem at hand—to discover, review, inspire, and finally arrive at a solution.” Isn’t that what discovery is all about? —Contract Print Ad, 2006

Voice





Style

The better the writing, the more engaged the reader will be. As to how to write well, keep several things in mind as you write:

Inspire and inform in equal measure.

Think globally; avoid jargon and slang that hinder understanding.

Make the benefits to your audience clear and compelling.

Simple sentences make an impact.

Careful and appropriate diction leaves no room for confusion.

When using relative clauses, make subordination clear.

Correct grammar builds credibility.

Nouns are better than adjectives; verbs are best of all.

Voice





Resources

The Chicago Manual of StyleOur definitive resource for information on grammar and usage, punctuation, and the correct treatment of names, numbers, titles, and terms in copy and in headlines.

Kate Turabian’s Manual for WritersA cogent guide for creating purposeful, well-reasoned writing based on the Manual.

Strunk and White’s Elements of StyleA classic discussion of style, with helpful guidelines for writing well.

William Zinsser’s On Writing Well Sound advice given with clarity from a noted writer and teacher.

We recommend these resources for guidance on style matters and writing well.

Voice





Nomenclature

People know our brand and the designers we partner with. Acknowledge the Herman Miller brand, the product, and the designer name. Place the product name in the first position as in the examples shown.

Sayl® Chair Designed by Yves Béhar, 2010 (Headline)

The Sayl® Chair designed by Yves Béhar… (Body Copy)

Ethospace® System Designed by Bill Stumpf and Jack Kelley, 1984 (Headline)

The Ethospace® System designed by Bill Stumpf and Jack Kelley… (Body Copy)

Eames® Aluminum Group Designed by Charles and Ray Eames, 1958 (Headline)

The Eames® Aluminum Group designed by Charles and Ray Eames… (Body Copy)

Paso Doble Low Chair Outdoor Designed by Stefano Giovannoni for Magis®, 2009 (Headline)

The Paso Doble Low Chair Outdoor… (Body Copy)

Please note: After the first mention the appropriate trademark and the designer name in body copy, subsequent uses are not required. So, for example, the first mention of the “Sayl® Chair designed by Yves Béhar” can be followed simply by the

“Sayl chair” or “Sayl.”

Voice





Naming

1. The brand always comes first. The product name should be memorable without detracting from our brand, and should work in concert with the brand, as in “the Herman Miller Ethospace system.” As shown in this example, the name is always an adjective (Ethospace) that precedes a noun (system).

2. The name conveys a benefit. In a significant product, one that “advances the art or science,” the name should imply a story. Think Aeron or Envelop.

3. The design tenets apply. Our design tenets are an appropriate guide for naming, because, to an extent, choosing a product name is a problem-solving exercise.

4. The name works in any language. The name must translate well into languages other than English. But think also of how the name will play in the “language” of the digital world, for example, as part of a drop-down menu.

Keep the following ideas in mind when developing names for products or services.

Voice





Trademark and Copyright

Trademarks play an important role in protecting our brand’s intellectual investments and marketplace leadership. The following examples demonstrate the requirements for protecting our products, services, and ideas. Please note that when the logomark is used alone, it is not necessary to add a trademark symbol to it.

Introducing Setu® chairs. Its innovative kinematic spine bends and flexes to your every move. There’s nothing to tilt, nothing to tweak. Setu’s finely tuned elastomeric fabric provides superior suspension and conforms to your contours. It’s comfort now.

Use the product or service name as an adjective modifying a noun the first time it appears, as in “Setu® chairs.” This should be done whenever possible, but certainly at the first prominent use of a product or service name. In copy for digital applications, such as our website, trademarks are not needed.

Visitors to the site can view a link to all of our trademarked products on the legal section of hermanmiller.com.


Magis® is a registered trademark of SpA.

Printed in [name of country]. Please recycle.

© 2013 Herman Miller, Inc., Zeeland, Michigan [Sales Source number] All rights reserved.

We always include a copyright line in all

printed material. This line protects all

Herman Miller trademarks used.

Trademarks that belong to subsidiaries

or partners should be listed in the

copyright information.

Where possible, this line is expanded to

include additional information and, in

the case of printed materials, the Sales

Source order number.

Voice





Resources

If you need help, please contact Brand Design.

Email: [email protected]

Tools to use as you advocate for the Herman Miller brand:

Brand assets (logomarks in a variety of formats)

Product image resource

The Herman Miller trademark list

Herman Miller social media guidelines

Herman Miller presentation guidelines



http://www.hermanmiller.com/support-pages/brand-standards.html

http://www.hermanmiller.com/design-resources/images.html

http://www.hermanmiller.com/about-us/who-is-herman-miller/policies-and-legal-stuff/trademarks.html

http://www.hermanmiller.com/MarketFacingTech/hmc/brand_guidelines/Herman_Miller_Social_Media_Guidelines.pdf

http://www.hermanmiller.com/support-pages/brand-standards.html

Herman Miller Global Brand Standards · PDF fileThe Herman Miller brand is one of our most...

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Transcript of Herman Miller Global Brand Standards · PDF fileThe Herman Miller brand is one of our most...