Global Ad Exchange with In-App Media for Smart

Feature Phones and Smart Phones

$$$ Know your Users

Where Are Your Users?

Gross National Income Map

Platform Spread

Source: sourcedigit, Ericsson Mobility Report 2012

NET ADDITIONS TO THE GLOBAL MOBILE AUDIENCE (MN)

Brazil (+9 million), Indonesia (+7 million), and the Philippines (+5

million) were among the countries with the top additions of subscriptions

PENETRATION % (Q3 2012)

China, India and other APAC countries have a

lower penetration but lead in terms of numbers

Understand your Target Users

Developed Markets

• Shell out cash more easily

• Prefer form excellence, functionality assumed

• Mobile Natives + Mobile Immigrants

Emerging Markets

• Prefer function over form

• First time Internet users, Mobile Natives

• Can’t/won’t pay

Users <3 Free

App store Distribution

Research!

• Great Paid monetisation model

– Shazam, Dropbox

• Great In App Purchase model

– Supercell, Playtika

• Great Ad revenues model – Herocraft, Accuweather

• Great Hybrid model – Truecaller, Zeptolabs

WHY WORK WITH US

STRONG BRAND SALES TEAM, CLIENT-AGENCY RELATIONS 1

DISRUPTIVE VALUE TO ADVERTISER VIA AudienceProTM 2

IN HOUSE STRATEGY & RICH MEDIA STUDIO SUPPORT 3

Leader in Emerging Markets

SE ASIA:

MIDDLE EAST & AFRICA:

EUROPE:

LATIN AMERICA:

REST OF ASIA: 12%

18%

18%

8%

10%

NORTH AMERICA: 7%

45 billion Ads/month

ENGAGE AUDIENCES GLOBALLY India – SEA – MEA - Europe – US – LATAM - ROW

INDIA: 27%

AUDIENCEPROTM – BRIDGING THE INFO GAP

Through tie-ups with Telcos, precision targeting can be achieved by using age, gender, location, monthly bill and type of

connection information.

DEMOGRAPHICS SPENDING POWER

MOBILE USAGE

OUR AD FORMATS FOR SMART FEATURE PHONES & SMARTPHONES

Full Screen!

Uncluttered

IMPACT GUARANTEED Minimum 5% CTR

EMOTIONAL + TANGIBLE CONNECT

Form Fill Video 360 swipe

Over 2000 Campaigns live at any given point

OUR ADVERTISIERS

Developer Partners

• Founded in Jan 2010, headquartered in India

• Leading Mobile Ad network with over 20,000 exclusive Apps

• Pioneer of the AppWrapperTM technology for J2ME / Android / WP7

• Global Team of 110 passionate people across Mumbai, Delhi,

Bangalore, Singapore, Jakarta, Ho chi minh, Dubai, Cape Town, San

Francisco & London

• Advertisers include Fortune 500 Brands Globally

• Investor – IDG Ventures