Vserv.mobi - Overview

22
Maximize Mobile le Ad Exchange across Emerging Mar

description

An overview of Vserv.mobi - An Award Winning Mobile Advertising Exchange across Emerging Markets, that maximises value of mobile media for advertisers, developers, publishers and telecom operators. Powered by AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries.

Transcript of Vserv.mobi - Overview

Page 1: Vserv.mobi - Overview

MaximizeMobileMobile Ad Exchange across Emerging Markets

Page 2: Vserv.mobi - Overview

280+MILLIONUNIQUE USERS

PER MONTH

*Q4, 2013

Page 3: Vserv.mobi - Overview

31 Billion Ad Requests Per

Month

*Q4, 2013

LATAM AFRICA

MID EASTINDIA

SE ASIA

Page 4: Vserv.mobi - Overview

Emerging Markets

are Leading

the Mobile Wave

Page 5: Vserv.mobi - Overview

Asia Pacific3,666 mn

Middle East297 mn

Europe1,165 mnNorth America

391 mn

Latin America713 mn

Africa784 mn

RegionMobile Subscriber Base (Mn)

Source: Portion Research

Half the ‘Mobile World’ will be in ASIAOver 50% of new subscriber additions worldwide will be from China, India, Indonesia and Brazil

Page 6: Vserv.mobi - Overview

Western

Europe

Easte

rn Europe

North Ameri

ca

Asia Paci

fic

Latin Ameri

ca

Middle Ea

stAfric

a0%

10%

20%

30%

40%

Mobile Devices Smartphones

5 Yrs CAGR in Device Shipments by Regions (%)

Source: Portion Research

Developed Markets14%

Emerging Markets20%<

Page 7: Vserv.mobi - Overview

Asia Pacific17X 40%Middle East & Africa

17X27%

Europe10X22%North America

9X 18%

Latin America13X 32%

Region5 Yrs Growth in Mobile Data Traffic (X);CAGR Mobile App User Base (%)

Worldwide Average 13X; 30%Source: VNI, CISCO

Emerging Markets will race aheadGrowing faster on both Mobile App Users & Mobile Data Consumption

Page 8: Vserv.mobi - Overview

We are leveraging

this massive opportunity!

Page 9: Vserv.mobi - Overview

Maximize the Value of Mobile Media forAdvertisersDevelopersTelcosPublishers

Page 10: Vserv.mobi - Overview

ADVERTISERSMAXIMIZE REACH / ENGAGEMENT / ROI

Exclusive Full-Screen Ads at App launch that deliver exceptional

ROI

AudiencePro™ - Next Wave of Audience Targeting

Engage Users with Impactful Rich-Media Ads & Smarts

Rewards

Unparalleled Reach across Emerging Markets

Page 11: Vserv.mobi - Overview

DEVELOPERSMAXIMIZE APP-REVENUES

Simple Integration with AppWrapper™ & Cross Platform

SDKs

Real Time Bidding (RTB) & Hybrid Mediation maximizes global revenues

High eCPMs through standards compliant Rich Media Ads

Partner for Emerging Markets by using mediation adaptors

Page 12: Vserv.mobi - Overview

TELCOSMAXIMIZE ARPU

Fully Privacy CompliantArchitected to work without any PII (Personally Identifiable Information) & Opt-Out

built in

AudiencePro™ - Leverage Subscriber Data for Advertising

Basic Parameters› Real Time Balance› ARPU› City› Gender / Age Group› Roaming Status

Advanced Parameters› Home / Office /

Current location (Cell ID based)

› Site / App usage› Device Age on

Network› VAS Genre› Influencers

Boost Mobile Content ARPUs with Subscriber Balance based Ads

Generate Ad Revenue from subscriber Home & Office Location

Grow Mobile Internet data usage with SmartRewards

Page 13: Vserv.mobi - Overview

PREMIUM PUBLISHERSMAXIMIZE AD-REVENUES

Largest Ad Sales Team across Southeast Asia,

India, Middle East & Africa

Unclutter your site with Space Optimized Rich Media

Ad Formats

Comprehensive Monetization across

Apps & Sites

Page 14: Vserv.mobi - Overview

Brand Advertiser Partners

Page 15: Vserv.mobi - Overview

Performance Advertiser Partners

Page 16: Vserv.mobi - Overview

Developer Partners

Page 17: Vserv.mobi - Overview

Premium Publisher Partners

17

Page 18: Vserv.mobi - Overview

Awards & RecognitionProducts:• AudiencePro - Mobbys 2013• AppWrapper - mBillionth South Asia 2013

Leadership:• Mobile Professional of the Year – Mobbys• #22 on Business Insider’s Most Important

People in Mobile Advertising• #22 on India’s First Digital Power 100 –

Impact• WAT Award – Mobile Entrepreneur of the Year

Company:• Media Company of the Year - MMA Smarties• Red Herring Top 100 - Asia• Fastrack Top 20 Startup – Techcircle• Fastest Growing Company in the Portfolio –

IDG Ventures

Page 19: Vserv.mobi - Overview

Research & Insights

BRIC SE ASIA LATAM

EUROPE MID EAST AFRICA

• Brazil• China• India• Russia

• Indonesia• Malaysia• Singapore• Thailand• Vietnam

• Argentina• Chile• Columbia• Mexico• Venezuela

• France• Germany• Italy• Spain• UK

• Egypt• Jordan• Saudi Arabia• Turkey• UAE

• Ghana• Kenya• Nigeria• South Africa• Uganda

Page 20: Vserv.mobi - Overview

Key MilestonesAppWrapper.org

Launched SmartRewards

SE AsiaExpansion

Ad Requests

Page 21: Vserv.mobi - Overview

Get in [email protected]

INDIA USA UK

SINGAPORE SOUTH AFRICA DUBAI

INDONESIA MALAYSIA THAILAND

VIETNAM PHILIPPINES

Page 22: Vserv.mobi - Overview