Helping retailers sell to mobile shoppers since 2007

How to Increase Sales

with anSMS Campaign

February 29th, 2012Ken Barber – VP Marketing and

Gwin Coleman – Client Success Mgr.

Today’s agenda focuses on the SMS Marketing Tool to Increase Sales

1. Intro to SMS Marketing

2. Design Sign-up Form

3. Promote Sign-up Form

4. Send an SMS Campaign

5. SMS Best Practices

6. Get 3,000 FREE SMS Credits

7. Help Resources

Look for this PowerPoint presentation in your inbox later this week.

I want to know first!

•Learn about new products before others

•Texts opened much faster than emails

I want exclusive offers!

•Special deals they can’t get elsewhere

•“My phone gets me VIP access!”

I want to be able to shop anytime!

•It’s all about accommodating my

schedule

A little bit about the (selfish) mobile shopper

Why Send SMS?

* Note: SMS effectiveness comes from statistically significant regressions on mShopper merchants and may vary based on factors such as type of product sold, compelling offer, etc.

Reward your most loyal consumers wherever they are, whenever you wantAmazing Reach

Guaranteed, Fast Interaction

Subscribers open SMS at >90% rate, and most within 15 minutes

Subscribers will remain engaged for a long timeLow Unsubscribe Rate

Direct Response

Branding (Future Sale)

Insert a link and your mobile store’s Add To Cart page is one click away

Keep your brand fresh in shopper’s mind for when their future need occurs

mShopper data indicates 4 to 8 additional sales occur with every 1,000 SMS sent *

Step One: Design Sign-up Form

How It

Works

Benefits

• Allows you to create a form that collects data from your shoppers

• Targets their favorite items in your mStore

• Shoppers will use these forms to select the deals they want to receive

• Provide Shoppers a better shopping experience by catering to their specific needs

• Grow your online database and target your audience with each Campaign you send

Your sign-up form is the key to building your valuable mobile subscriber database and generating sales through text message alerts

How toDesign Your Sign-up Form

Log-in > SMS Marketing > Design Sign-up FormDashboard

Location

TUTORIAL

Step Two: Promote Sign-up Form

How It

Works

Benefits

• Place a promotional asset prominently in these places & link to your sign-up form

Website

Email

Social Networking

• We make it easy by providing

library of promotional images

Embed code and HTTP link for sign-up form

• Note: Sign Up & Save feature is another effective way to get subscribers into database

• Let’s your shoppers know there are great deals out there on their favorite products

• Provides easy access for shoppers to connect to the form and start choosing their selections

Now that your sign-up form is ready, it’s time to drive traffic so shoppers can sign-up and get SMS

How toPromoteYour Sign-up Form

Log-in > SMS Marketing > Promote Sign-up FormDashboard

Location

TUTORIAL

Step Three: Send an SMS Campaign

What It Is

Benefits

• Create an SMS Campaign to offer great deals on products, brands, or categories.

• Select all subscribers or just certain sign-up categories

• Add a link to your SMS to take shoppers to your mStore for an immediate purchase

• Buy additional SMS credits or see how to get 3,000 FREE Credits to get you started

You now have subscribers who want to receive deals or messages! Now, give them what they want…

• Offer great deals to your shoppers with the ease of an SMS (text message)

• Mobile shoppers are deal-seekers -- you can reach shoppers who:Want to hear from youWill open your SMS (90%+ open rate)Will open your SMS FAST (within 15 minutes)Will remain loyal (low opt-out rate)

NOTE: This is a great place to utilize the PROMO CODE tool.

How toSend an Effective SMS alert

Log-in > SMS Marketing > View & Create SMS CampaignDashboard

Location

TUTORIAL

A few SMS Best Practices

Include Promo CodesMobile shoppers expect deals & special

offers

Promote Sign-ups EverywhereIntegrate in all channels, including non-

digital via shortcodes & QR codes

Respect the Personal Nature of SMSProvide some form of value in every

communication

Do Not Overwhelm (or Underwhelm!)

Once per week is a good - they want to hear from you but not too often

Build ImpressionsThe sale may not happen right away - - branded repetition leads to future sales!

Get 3,000 SMS Credits

To help get you started with sending out your first SMS Campaign, we are offering 3,000 Free SMS Credits.

Implement any of the three tools below and we will credit you 1,000 credits for each one.  That’s 3,000 SMS credits you can use towards your next SMS Campaign. When you are ready, just email gwin@mshopper.com and we will add your free SMS credits to your account right away.

Managing Promo Codes Sign up and Save Feature Abandoned Cart Feature

Dashboard Help Resources

mHelp•Full help center with keyword search, FAQs

•Question mark icons in navigation and in top-right

Email•Use the two links in top-right corner of mHelp section of Dashboard

Live Chat•Available on every page during normal business hours (MST) M-F

Thanks!

Stay tuned for more webinars and training materials on improving conversion rates from

mShopperU mShopper’s merchant education program