Helping retailers sell to mobile shoppers since 2007

Optimizing product data for your

mobile shoppers

June 6, 2012Ken Barber – VP Marketing and

Gwin Coleman – Client Success Mgr.

1. Importance of the data feed

2. Data fields that mobile shoppers like

3. Example: Rich data vs. poor data

4. mShopper Feed template and instructions

5. Example: Getting it right (feed & mStore)

6. mStore Dashboard

• Importing, mapping, and refresh frequency

• Customizing display of product info

Today’s Agenda:

Tricks to optimize your product data for mobile shoppers…and generate higher conversion rates immediately

Your data feed is the engine of your mStore

Your Website

Entered & mapped just once,

then automated

• Shoppers only see what’s in feed

• mShopper pulls updated version as often as every 3 hours

• New file overwrites old file

• Feed creation, entry, mapping & scheduling happens just once. Then it’s automated!

Other affiliates

All shoppers need to know the following before adding to cart:

• What am I buying?

Lots of description fields – features, specs, condition, warranty, dimensions, etc.

mStore can display unlimited fields as text or tabs

• What does it look like?

Lots of images – multiple angles, colors, product uses, etc.

mStore can display 10 with zoom functionality

• How much am I saving?

Sales price

mStore auto calculates savings, strikethrough old price, highlights new

• What do other people think?

Ratings & reviews are critical for on-the-fence shoppers

mStore can display unlimited HTML-formatted reviews on separate tab; Stars, too!

Most e-commerce sites have these –

use the feed to move them into

your mStore!

Importance of product reviews to shoppers

Q: What are other items that shoppers need?A: Anything they would search on.

Most e-commerce sites have these –

use the feed to move them into

your mStore!

• Model Numbers, SKUs, or UPCs

• Keywords

• Categories

• Brand Names

Example: Poor vs. Rich data

User testing shows

considerable increase in ATC rates!

Can also add:

•Videos

•Warranty info

•Conditions

•Special shipping rules

•Sizing Info

Let’s look at the Feed Template

Let’s look at the mStore Dashboard

1. Importing your feed (most have already done this)

2. Mapping fields

3. Scheduling pull frequency

4. Customizing which fields appear

mShopper Merchant Help Resources

Performance Services Group (PSG)

Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed!

Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates

Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates

Proven Results w/ Case Studies & Testimonials Of Past Merchant Success

Proven Results w/ Case Studies & Testimonials Of Past Merchant Success

PSG Pricing Helps You Save Money While You Make More Money

PSG Pricing Helps You Save Money While You Make More Money

Contact: PSG@mShopper.com

Dashboard Help Resources

mHelp•Full help center with keyword search, videos, tutorials, best practices & FAQs

Email•Ask a question and mShopper’s helpful Support team will direct you to the answer quickly

Live Chat•Available on every page during normal business hours (MST) M-F

Thanks!

Stay tuned for more webinars and training materials on improving conversion rates from

mShopperU mShopper’s merchant education program