Help Me, Help You: Equipping Your Faculty to Make Their CLE … · 2019-07-05 · Help Me, Help...

Help Me, Help You: Equipping Your Faculty

to Make Their CLE Programs More Experiential and Effective

Presented By:

Steve Hughes Hit Your Stride St. Louis, MO

Presented at:

ACLEA 55th Annual Meeting July 27, 2019

Chicago, Illinois

Steve Hughes Hit Your Stride St. Louis, MO

Steve Hughes is the founder and president of Hit Your Stride, LLC, a communications consultancy that helps people look and sound smart when they talk. He is the author of the book Captivate: Presentations That Engage and Inspire and he has been featured on NPR, BBC Radio, CBS, and in The Wall Street Journal and Businessweek. Steve is also the proud creator of “International Be Kind to Lawyers Day” which is celebrated annually on the 2nd Tuesday in April. Today he works with a select group of blue-chip clients including AmLaw 200 firms, Fortune 500 companies, national associations, and leading universities. Prior to consulting full-time, Steve spent 12 years in advertising and public relations—most recently he was the co-owner of an award-winning 50-person ad agency in St. Louis. When he’s not working, he can be found performing improv comedy as a member of Comedy Sportz and listening to his daughter’s college radio show. Steve holds a BA in French Literature and European History from the University of Kansas and an MBA in Marketing from Washington University where he won the prestigious Olin Cup.

Helping people look and sound smart when they talk.

Help Me, Help You: Equipping Your Faculty to Deliver More Experiential and Effective CLE Programs

NACUA 2019 – Denver #1 Top Priority

Steve Hughes • 314.401.0066 • HitYourStride.com

Equipping Faculty to Deliver Better CLE Programs

© 2019 Steve Hughes 2 HitYourStride.com

I. Designing Effective CLE Programs

How do today’s audiences want to receive and process information?

Notes



Bonus: Know Your Audience

In order for great information to impact your audience it must be delivered in language that resonates with them. The only way to achieve this is to know your audience as deeply as possible. Here are some questions to consider.

1. What do you know about the audience you’ll be addressing?

2. What else is on their minds that will compete for your

attention?

3. What are their preconceived notions about you, about

attorneys, your firm, the class your teaching?

4. What’s holding them back? Why might they resist your

information/suggestions?

5. When are you presenting? What time of day?

6. Where is your presentation taking place?

7. How do they want to process your information?

8. What’s in it for them?



B. Identify the Take-Home Message for Your Course

The first and most important step in any CLE program is to determine your goal or take-home message. What is your audience supposed to get out of your presentation? It has to be crystal clear to both you and to them what you’re trying to accomplish.

What do I want the audience to do, think, or feel? (Part one of a single sentence.) Why? Why should they do/think/feel what you say? Why should they care? (Part two of the same sentence.)

Would you rather have them ____________________ five things you say or ___________________ one?



B. Creating an Optimal Learning Environment

A. Five Ways to Squelch Motivation (of Learners)

1. Have little _______________ __________________.

2. Get learners in a _____________________ mood.

3. Assume your class will _________________ what they learn.

4. Be quick to ___________________.

5. Make them feel stupid for ___________________ ____________________. Source: Creative Training Techniques Handbook. Bob Pike. Amherst Press, 2002 (pgs. 48-51)

B. The Importance of Seating Arrangements

C. The 10% Rule

D. Beware the Expert’s Paradox

E. Average audience attention span is only ____ - _____ minutes.



III. Making it More Experiential and Effective

A. Make Your Class More Interactive

1. Solicit _____________________________.

2. ____________ questions.

3. Consider ____________________________ handouts.

4. Include planned _______________________ /______________________ time.

5. Enlist ________________ from your audience.

6. Use more “________” vs. “____” language.

6. _______________________ your material. 7. Offer ample review _________________________.

B. Make It a Conversation



C. Use Hypotheticals D. How to Teach Ethics (the Right Way)

E. Mastering Q&A F. Some Sample Exercises

1. 5-Word Feedback

2. Poll the Audience

3. Peer Review in Pairs



IV. Mapping Out a Plan

1. What is your Top Priority from this session?

2. What obstacles or systems are in place that will work against you achieving your Top Priority?

3. What success awaits you if you can get past the obstacles/systems?



V. Articles and Resources

How to Make Courtroom Presentations Interactive John Cleaves

When court is in session there is not a lot of opportunity to move around. The judge is seated on the bench, the witness at the stand, counsel at their tables, and the jurors in the box. We are all pretty much planted in our chairs until the next break comes along. And as the day drags on you can see it weighing on the jurors, as more and more of them slouch or stare at the ground or cast repeated glances at the courtroom clock.

Effective trial attorneys know this problem and combat it by making their presentations interactive. Movement around the courtroom by the attorneys or witnesses as they interact with exhibits and demonstratives distracts the jurors from their own predicament and helps keep them focused on the case. An interactive presentation also encourages the jurors and judge to follow along and remain in the moment, rather than zone out. Interactivity can be achieved by something as simple as having an expert write numbers on butcher paper hung from an easel, to something as complicated as implementing the latest in high-tech gear.

Let's start with the simple: boards. Sometimes attorneys want their boards, often timelines but occasionally some other demonstrative, to build interactively. One way to do this is by making a magnetic board. Your board vendor can mount a sheet of metal on the board underneath the background graphic and use a magnetic rubber sheet as the backing on each entry. It works really well, but the board is extremely heavy. An easier, and less weighty, solution is to use velcro tabs on foam core boards — but have the attorney practice placing the entries on the board because it can be a challenge to get the velcro to line up correctly.

Other tried and true interactive courtroom technologies include document cameras (also known as “ELMOs), barcode readers, and wireless presenters with laser pointers. All three are extremely easy to use with little to no instruction, and jurors are typically comfortable with them so you do not have to worry about the "gee whiz" factor of making your client appear to be too wealthy or cutting edge. On the other hand, you do need to worry about the attorney becoming self-conscious about the close-up on their hand as they put items on the document camera, or whether they are blithely shining the laser into someone's eyes, and the barcode readers do require you to make barcodes.

Lately the iPad, used in conjunction with AppleTV, has been making inroads into the courtroom. The iPad and AppleTV connect wirelessly through their included Airplay



software when they are on the same Wi-Fi network. In court this typically means using a mobile hotspot device of some sort to create the network. The AppleTV connects via cable to the VGA switch or distribution amp that runs to the projector and monitors.

Once the iPad and AppleTV connect there are a number of trial presentation apps available. Although there is a bit of a learning curve for the attorney to become comfortable with the chosen app, in this day and age jurors are readily accepting of an attorney with an iPad. Perhaps best of all, the attorney has the freedom to wander around the courtroom and send images or video wirelessly from the iPad to the presentation system without you having to worry about cables.

If you watched the election coverage in November you may have seen CNN's "Magic Wall." The reporters and analysts could touch the large LCD monitors to zoom in on districts and manipulate numbers and projected results in an engaging and occasionally informative way. The Magic Wall was created by Perceptive Pixel, which is part of Microsoft. Similar, though perhaps slightly less sophisticated, technologies have existed for years, including the Smart Board, which can be combined with a projector, laptop, and color coded pens that use "digital ink" to create powerful presentations.

So what's coming next? How about using electric frosted glass as a projection screen in combination with a Kinect. When the projector is not in use simply turn off the electric current to the glass and it becomes transparent. When needed, flip the switch and the glass instantly turns opaque. Combine it with an Xbox Kinect, as UBI-Interactive and others are working on, and you have a fully interactive board for the attorney to work with. Additionally, with the Kinect, a user can use the 3rd dimension of distance to and from the screen to manipulate items instead of being limited to the flat two dimensional surface of a touchscreen.

Many of these technologies have a substantial cost and require a great deal of prep work in the background before they can be implemented in court. But if they allow the attorney to "effortlessly" work with the exhibits and video while engaging the jurors and keeping their attention, they are well worth the investment.

Law Technology News (Online)

February 6, 2013 Wednesday

Copyright 2013 ALM Media Properties, LLC All Rights Reserved Further duplication without permission is prohibited



Four Steps to Winning Over a Hostile Audience

by Steve Hughes

“To fly we have to have resistance.” ~ Maya Lin, American architectural designer and artist

It’s never a picnic facing an audience that is fully aware of what you’re trying to accomplish, but they are dead set against you. However, if you adjust the way you present your case, you can dramatically increase your odds of success. Here are four ideas that will put you in good stead.

1. Understand their resistance. Dr. Howard Gardner of Harvard calls this step the most important in trying to convince others of a new perspective. Assumptions are you enemy when it comes to mind changes—you don’t want to waste precious time fighting a battle on the wrong hill. Be sure to identify what’s holding them back and then surgically address those concerns.

2. Find areas of agreement (even if they’re small). Most of the fighting that occurs in organizations takes place in the trenches among the details and action steps. However, nearly everyone can agree on the larger, more global initiatives like saving money, serving clients better, increasing your presence in the marketplace, etc. Try to identify these kinds of “indisputable” goals to get heads nodding.

3. Present their side of the argument first. No matter how ridiculous or ill conceived you think their position is, you need to recognize that it makes sense to them. If you present their side first, you honor them and you open the door for them to honor your side when the time comes.

4. Finally, present your side of the argument. Once you have completed steps 1-3, your audience is in a better position to give your ideas and recommendations a fair hearing. The key to step 4 is to be clear, compelling, and concise.

YOUR TURN: Do you really know what’s holding your audience back? What are some areas of agreement you can discuss to build momentum and open minds to new ideas?



Prevent Your Next Meeting from Being Hijacked by Steve Hughes

“There cannot be greater rudeness than to interrupt another in the current of his discourse.”

~ John Locke, 17th century philosopher (not the guy from “Lost”)

We’ve all been there. You spend days or weeks planning for a very important meeting, only to have it “hijacked” by a colleague. And once this person takes over, your hopes for a focused, productive discussion go out the window. Unfortunately, tempting as it might be, you can’t also toss the hijacker out the window.

So, here are six ideas you can use to minimize the chance of being victimized by a meeting hijacker:

1. Hold a side bar conference. Prior to your meeting, talk with the hijacker for a few minutes to get their input on the meeting topic. If they can feel like they had a hand in setting the agenda, they will be less likely to cause trouble during the meeting itself.

2. Pull a Jim Carrey. Here’s how this idea works in the actor’s own words: “My 7th grade teacher told me that if I didn't fool around during class, I could have 15 minutes at the end of the day to do a comedy routine. Instead of bugging everybody, I'd figure out my routine. And at the end of the day, I'd get to perform in front of my entire class. I thought it was really smart of her.” So ahead of time, arrange to give your hijacker a scheduled spot in the meeting to speak their mind at or near the end.

3. Show your final slide first. Don’t save the best for last. If you’re fairly certain that your meeting regarding XYZ will devolve quickly into a discussion of ABC, then begin your presentation with your conclusions and recommendations. That way you have a better chance of communicating your most important point(s).

4. Double check the invite list. Does everyone really need to be there? Remember, the larger the audience, the more people for the hijacker to perform in front of.

5. Use silent transitions. When presenting as a team, don’t offer the hijacker an obvious window to interrupt between speakers. Decide ahead of time who will present what and when. For instance, you might cover slides 1-4 and then have Janice tackle slides 5-8, etc. Instead of saying, “Now Janice is going to take you through the numbers…”, just let Janice start talking when you finish discussing slide #4.

6. Establish ground rules up front. Get everyone to agree to them, especially the hijacker and the higher ups. That way, it becomes rather difficult for people to violate their own rules. If you frame these expectations around being more efficient and saving time, you should get very little resistance.

YOUR TURN: Don’t leave your next important meeting to chance. Pick the strategy above that works best for you and try it out. If it doesn’t work, consider telling your hijacker the meeting starts 2 hours later than it really does. Whoops.



For Further Reading (or in case the internet goes down)

*****Hughes, Steve. Captivate: Presentations That Engage and Inspire. St. Louis: Waterfield Press, 2016.

Radde, Paul. Seating Matters: State of the Art Seating Arrangements.

Houston: Thriving Publications, 2009. Reynolds, Garr. Presentation Zen: Simple Ideas on Presentation Design

and Delivery. Berkeley, CA: New Riders, 2008. Simmons, Annette. The Story Factor: Inspiration, Influence, and

Persuasion Through the Art of Storytelling. New York: Perseus Publishing, 2001.

Zelazny, Gene. Say It With Charts. New York: McGraw-Hill, 2001.



About the Consultant:

Steve Hughes is President Hit Your Stride, LLC, a communications consultancy that helps people look and sound smart when they talk. He is the author of the book Captivate and his seminars have been featured on NPR, BBC Radio, and in The Wall Street Journal and Businessweek. He is also the proud creator of “International Be Kind to Lawyers Day” (observed annually on the second Tuesday in April).

Today Steve works with a host of blue-chip clients including: • Law Firms: Skadden Arps, Kirkland & Ellis, Shearman & Sterling, Ropes &

Gray, Reed Smith, Akin Gump, Squire Patton Boggs, Baker Botts, Cravath • Bar Associations: AK, IL, MI, MN, MO, OH, OK, PA, UT, WI, VA, LESA, Law

Society of Manitoba, CLEBC • Fortune 500: Nestle Purina, Boeing, MetLife, MasterCard, Microsoft • Law Schools: UCLA, Georgetown, Virginia, Boston College, John Marshall

Law School, Minnesota, JAG Corps • Associations: Association of Corporate Counsel, Legal Marketing

Association, American Society of Training and Development, Law School Admission Council, SHRM, NALP

Prior to launching Hit Your Stride, Steve was the co-owner of an award-winning 40-person advertising agency in St. Louis, MO where he delivered hundreds of presentations with millions of dollars on the line. Steve holds a BA in French Literature and European History from the University of Kansas and an MBA in Marketing from Washington University in St. Louis, where he was awarded the prestigious Olin Cup.

Steve’s Most Requested Programs: • “Power of Yes: Using Improv to Build Diverse Teams and Be More

Innovative” • “Captivate: Presentations That Engage and Inspire” • “Influence: The Art & Science of Changing Minds” • “Instant Access: Making Great & Lasting First Impressions” • “Virtual Magic: Presenting with Excellence over the Phone/Web”

Help Me, Help You: Equipping Your Faculty to Deliver More Effective CLEs

Steve HughesHit Your Stride, LLC

There’s a better way.

Designing CLEs

Creating an Optimal Environment

Mapping Out a Plan

Making it More Engaging

314-401-0066

*Source: Continuing Legal Association Survey 2007 (Missouri Bar Association)

Designing CLEs


Mapping Out a Plan


Ask someone.

Read written directions.

Look at a map.

14

Print

Visual

Auditory

Kinesthetic

“Would you rather have them forgetfive things you say or remember one?”

Designing CLEs


Mapping Out a Plan


II. Creating an Optimal Learning Environment

physical proximity

passive

apply

criticize

asking questions

Source: Creative Training Techniques Handbook. Bob Pike. Amherst Press, 2002. (pgs 38-51).

E. Attention span:

E. Attention span: 5-7 minutes!

Designing CLEs


Mapping Out a Plan


Hint: You’re doing it wrong!

www.polleverywhere.com

www.directpoll.com

www.meet.ps (Meeting Pulse)

http://www.polleverywhere.com/

http://www.directpoll.com/

http://www.meet.ps/

Designing CLEs


Mapping Out a Plan


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