HELLO NEW WORLD

HELLO NEW WORLD

TILTED AT A 6.5°ANGLEAND SITUATED IN THE BURJ KHALIFA DISTRICT,- THE MUST-HAVE ADDRESS IN DUBAI –THE PAD IS THE NEW LUXURY, FURNISHED APARTMENT BUILDING IN TOWN. ALREADY A LOCAL LANDMARK, IT BOASTS HAND-PICKED ART, CONTEMPORARY DESIGN AND FACILITIES THAT WILL SURPRISE EVEN THE MOST SPOILT AMONGST US.A PLACE TO LIVE, PLAY, DWELL AND, WELL, JUST BE.IF YOU DON’T ALREADY HAVE A DIFFERENT LOOK ON LIFE,THE PAD WILL GIVE YOU ONE.

A DIFFERENT LOOK

AT LIFE004

Photography: Wendelien Daan006 007

CON TENTS

THE BUILDING APARTMENTS THE PAD ART PROGRAM GET CHARGEDNEIGHBOURHOOD

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Photography: Wendelien Daan010 011

THEBUIL DING

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DON’T WORRY, IT’S NOT YOU: IT’S USTHE PAD IS BUILT AT A 6.5º ANGLETHIS CREATES A UNIQUE LOOK THAT IS UNSURPASSED IN THE WORLD.AND BECAUSE YOU MIGHT MISS THE SLANTED LOOK AT NIGHT,WE’VE CREATED A LED-LIGHT-FEAST FAÇADE.IT WILL LIGHT UP THE BURJ KHALIFA DISTRICT AND BEYOND.NO SLEEP TILL BROOKLYN*, FOLKS.

*Quote from the classic Beastie Boys song, No Sleep Till Brooklyn.

FULL TILT

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NEVERUNDER

ESTIMATE THE

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AP ART MEN TS

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YOU’LLLOVE IT

THE PAD OFFERS LUXURIOUS, FURNISHED APARTMENTS, LIGHT, WITH A LEVEL OF CONVENIENCE THAT WILL MAKE YOU LAZY, AND FRESHLY DECORATED WITH HAND-PICKED REPURPOSED ITEMS FROM ALL OVER THE WORLD.WE LIKE IT. SO WE KNOW YOU’LL LOVE IT.AND IT PROBABLY GOES WITHOUT SAYING: THE COLOURS, SET-UP AND DIVISION OF YOUR APARTMENT CAN BE CUSTOMISED.

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HONEY,I’MHOME

TO CREATE A MATCHLESS LOOK ALL AROUND THE PAD,WE’VE CURATED ALL THE FURNITURE OURSELVES.THINK: ECLECTIC, REFRESHINGLY MODERN ANDFRESH COLOURS COMBINED WITH SUN-BLEACHED GRADIENTS.THAT’S RIGHT. WE DON’T LIKE THE ORDINARY –LET ALONE COMMERCIAL CARPETS.WE HAVE A FEELING YOU MIGHT FIT IN PERFECTLY.

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OUR FLOOR PLANS ARE CREATED WITH YOU IN MIND –NOT OUR ARCHITECT.THE PAD HAS:3B + G + P + 22FULLY-FURNISHED APARTMENTSA TOTAL BUILT UP AREA OF 431,000 SQUARE FEET354 PARKING SPOTS4 ELEVATORS TO TAKE YOU TO THE TOP1 MASSIVE LOBBY SLASH GALLERY WITH A GIANT FLAMINGO AND THAT’S JUST THE START.

THE FLOOR IS YOURS

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BE SPOILT

WHATEVER YOU CAN EVER WANT AND MUCH, MUCH MORE.OBVIOUSLY, WHEN YOU LIVE RIGHT IN THE HEART OF THE NEW,GLAMOROUS DUBAI, EVERYTHING IS A THOUGHT AWAY.THE BEST OF THE WORLD’S SHOPPING, ENTERTAINMENT,FINE DINING… FINE ANYTHING.OR TAKE IT EASY.HAVE YOURSELF A LAID-BACK MASSAGE AT THE SPAOR BY THE PAD’S POOL.

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THE PAD ART PRO GRAM

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DAMIEN HIRST,

MARCELCHRIST &TAKASHI

MURAKAMIINCLUDED

Marcel Christ

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bUy ART TO SHOw IT OFF- CHARLES SAATCHI

THE PAD ART COLLECTION IS A DIVERSE, SPECIALLY-CURATED COLLECTION OF THE BEST MODERN ART IN THE WORLD.COMPILED BY US. FOR YOU TO CHOOSE FROM.WE HEADED STRAIGHT TO THE SAATCHI GALLERY IN LONDON.LOOKED FAR AND WIDE IN JAPAN.AND TURNED THE EUROPEAN ART SCENE ON ITS HEAD.WE NOW HAVE 200+ ONE-OF-A-KIND PIECES.ENERGETIC AND PROVOCATIVE WORKS BY MARC QUINN.POP-MEETS-CLASSIC ART BY TAKESHI MURAKAMI.PHOTOGRAPHERS LIKE MARCEL CHRIST.KATE MOSS SHOT BY MARIO TESTINO.OH, AND OF COURSE, DAMIAN HIRST.TO NAME BUT A FEW.TURN YOUR APARTMENT INTO A GALLERY AND CREATE A NEW EXHIBITION EVERY 6 MONTHS.

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VIbRANTLUXURy

Photography: Wendelien Daan @Unit Cma for ELLE the NetherlandsPhotography: Wendelien Daan050 051

GET CHARGED

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THERE’S NOTHING LIKE A REFRESHING DIP IN THE POOL,ESPECIALLY WHEN YOU HAD A FULL DAY. IT IS AN OASIS. THE PAD’S POOL IS RIGHT AT THE BASE OF THE BUILDING,CATCHING THE SUN WHEN IT NEEDS TOAND PARTLY HIDDEN IN THE SHADE TO PROTECT YOU FROM THE HEAT.WE LIKE TO THINK IT’S THE PERFECT POOL.BUT HEY, WE’RE GOOD SWIMMERS.

FATA MOR GANA

Arper

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LIFEIS A

bEACH.ENjOy

IT.Photography: Wendelien Daan

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BREAKING A SWEAT DOESN’T TAKE MUCH IN DUBAI.BUT WITH THE AIRCO TURNED ON IN OUR STATE-OF-THE-ART GYM, YOU’LL HAVE TO WORK HARD.IT GOES WITHOUT SAYING THAT WE’VE CREATED A SPACIOUS GYMWITH EVERYTHING YOU COULD POSSIBLY NEED TO STAY IN SHAPE.SO THAT YOU CAN GET TO THE BAR IN RECORD TIME AFTER YOUR WORKOUT.WHICH, BY THE WAY, IS THE BEST MOCKTAIL BAR IN TOWN.

WORK OUT

Valerie Windeck

EAT (AND DRINK) YOURHEARTOUT

IF YOU NEVER LEFT THE PAD, WE WOULD COMPLETELY UNDERSTAND.WE OFFER A FANTASTIC VARIETY OF RESTAURANTS AND SHOPS.START IN THE LOBBY WITH THE BEST MOCKTAIL BAR IN TOWN OR HAVE A BITE IN ONE OF THE SEVERAL FINE RESTAURANTS.WANDER DOWNSTAIRS WHERE YOU’LL FIND A CAREFULLY-SELECTED COLLECTION OF SHOPS AND EATERIES.CHOSEN BY US WITH YOUR TASTE IN MIND.

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NEIGH BOUR HOOD

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THE PAD HAS LANDED IN THE BURJ KHALIFA DISTRICT.A HUB FOR RESTAURANTS, CLUBS, AND PARKS, BURJ KHALIFA IS HOME TO THE BIGGEST SHOPPING CENTRE IN THE WORLD, THE DUBAI MALL, WHICH ACCOMMODATES JUST ABOUT EVERY FASHION BRAND YOU CAN THINK OF.AND THEN THERE’S A WHOLE HOST OF HOT NEW VENUES POPPING UP NON-STOP AT THE SOUK AL BAHAR, NEAR BY THE LAKE.WITH MORE THAN 1,500 SHOPS JUST AROUND THE CORNER,YOU CAN HAVE IT ALL IN THE BURJ KHALIFA DISTRICT.

JET OFF TO THE REST OF THE WORLD IN A JIFFY; THE AIRPORT IS JUST 15 MINUTES AWAY.OR GET A NATURAL TAN ON YOUR HOME BEACH; JUST 10 MINUTES FROM THE PAD.AND IF THE NIGHT COOLS THE CONCRETE,DO SOMETHING THAT IS A RARITY IN DUBAI: TAKE A STROLL.THE WIDE AVENUES OF BURJ KHALIFA, LINED WITH ELEGANTLY LANDSCAPED PALM TREES, ALLOW FOR A PEDESTRIAN LIFESTYLE.YOU COULD WALK STRAIGHT INTO THE BUSTLING NIGHTLIFE OF DOWNTOWN DUBAI,SIP ON A FINE COCKTAIL AT ONE OF THE MANY UNIQUE BARS AROUNDOR WATCH DUBAI PARTY FROM ONE OF THE CLUBS THAT ARE WAY UP IN THE SKY.

bURj KHALIFA DISTRICT

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BURJ KHALIFA

THE DUBAI MALL

THE DUBAI FOUNTAIN

BURJ PARK

THE ADDRESS DOWNTOWN DUBAI

OLD TOWN

OLD TOWN

THE ADDRESSDUBAI MALL

For more information:

Omniyat Sales OfficeONE by OmniyatBusiness Bay, DubaiToll free (within UAE): 800 666Outside UAE: +971 4 511 5004ops@omniyat.com www.thepad.ae

Any reference to “Omniyat” in this document is a reference to Pad Properties Nine Limited

The images, artist representations and interior decorations, finishes, appliances and

furnishings contained in this brochure are provided for illustrative purposes only.

Nothing in this brochure and/or any accompanying document and/or communication

from Omniyat (whether verbal or in writing) constitutes a promise, representation and/

or warranty in any form whatsoever. Omniyat reserves the right to substitute at any

time without notice all or parts of the materials, appliances, equipment, fixtures and

other construction and design details specified herein with similar materials, appli-

ances, equipment and/or fixtures of equal or better quality, determined in Omniyat’s

sole discretion. All square footages and dimensions are approximate only and may be

subject to change at any time without notice. The square footage indicated herein may

exceed the usable floor area. Omniyat reserves the right to make any changes to the

content of this brochure at any time without notice.

Photo Credits

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Photography Wendelien Daan

‘Miami Beat” serie ELLE

(published March 2013 Elle Style Bible)

Photographer: Wendelien Daan / Unit CMA

Fashion Editor: Thomas Vermeer

Hair & make-up: Judith Neijens /

NCL management

Model: Isabel Scholten / Max Models

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Brand: Tacchini

Product: Southbeach

Designer: Christophe Pillet

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Brand: de Sede

Product: DS-600

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Artist: Marcel Christ

Work: Florem Illusio

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Artist: Marcel Christ

Work: Liquid Clouds

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Brand: Arper

Product: Leaf – day bed

Designer: Lievore Altherr Molina

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Designer: Valerie Windeck

Product: Olympic

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