Hello Europe: Redesigning an International Phone Card
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Transcript of Hello Europe: Redesigning an International Phone Card
Hello europeredesigning an International phone Card
confusing and unusable
unnecessary decorative elements
starscircle stripe
flags gradient and stroke
photographic background
too many levels of information
irrelevant text
‘Hola Europa’ is unrelated to branding
Relevant but set in two differnet typefaces.
background photo is not relevant.
bold, all caps
looks like three different sets of instructionstoo many different typefaces
knocked out
bold italic, all caps
bold, upper and lower case
italicregular bold italic, upper and lower case
different languages take up space but don’t add clarity
‘Hello Europe’ in Spanish
‘Prepaid Phone Card’ in French, Spanish, and German
This language doesn’t appear anywhere else
Instructions for dialing in Italian, French, German, and Spanish
different languages take up space but don’t add clarity
strip unecessary elements
streamline instructions
eliminate confusing language
Univers Condensed,Bold Condensed andOblique Condensed
HELLO EUROPEGERMANY EDITION
International Prepaid Phone CardCarte Teléphonique Prépayee Tarjeta Telefonica de Prepago
Telefonkarten10
INSTRUCTIONSDO NOT INSERT IN TELEPHONE
For customer service, dial your country’s access number, choose language, and press 3.
1. Dial access number.From Germany 0800 182 7078From France 0805 305 013From UK 0800 917 5516
2. Choose your language.Press 2 to be connected to the operator to call the USA collect or with a credit card.
3. Press 1 to enter your pin.
4. Enter your pin: 833-5223-9496
5. Dial 00 + country code + area code*+ telephone number
No refunds or returns. To recharge visit www.mytravelpin.com.
*Rates may vary by destination.
simplified
reorganized
aligned to grid
HELLO EUROPEGERMANY EDITION
International Prepaid Phone CardCarte Teléphonique Prépayee Tarjeta Telefonica de Prepago
Telefonkarten10
INSTRUCTIONSDO NOT INSERT IN TELEPHONE
For customer service, dial your country’s access number, choose language, and press 3.
1. Dial access number.From Germany 0800 182 7078From France 0805 305 013From UK 0800 917 5516
2. Choose your language.Press 2 to be connected to the operator to call the USA collect or with a credit card.
3. Press 1 to enter your pin.
4. Enter your pin: 833-5223-9496
5. Dial 00 + country code + area code*+ telephone number
No refunds or returns. To recharge visit www.mytravelpin.com.
*Rates may vary by destination.
HELLO EUROPEGERMANY EDITION
International Prepaid Phone CardCarte Teléphonique Prépayee Tarjeta Telefonica de Prepago
Telefonkarten10
INSTRUCTIONSDO NOT INSERT IN TELEPHONE
For customer service, dial your country’s access number, choose language, and press 3.
1. Dial access number.From Germany 0800 182 7078From France 0805 305 013From UK 0800 917 5516
2. Choose your language.Press 2 to be connected to the operator to call the USA collect or with a credit card.
3. Press 1 to enter your pin.
4. Enter your pin: 833-5223-9496
5. Dial 00 + country code + area code*+ telephone number
No refunds or returns. To recharge visit www.mytravelpin.com.
*Rates may vary by destination.